Founded in 1996 by Managing Director Mr.Manmohan S Bhamra and Technical / Operations Director Mr.Varinder S Bhamra, each with over two decades of experience in the Automobile Industry. While both men were gaining automotive expertise at Rajinder Motors (Established 1978), tourism in East Africa experienced substantial growth in the 1990’s. The founders with their ingenuity and vision were proactiv
e in anticipating the evolving needs of the industry. A concept was quickly identified and an unchartered opportunity presented itself. As a result specially designed, highly customizable, converted all terrain vehicles and accessories emerged. The tourism industry would now have the ability to safely and comfortably transport tourists through the challenging and undeveloped terrain of Africa. Recognizing, this demand would transcend globally beyond the East African market, strategic efforts were taken to ensure the engineering specifications would meet International standards. As the original architects of this exclusive vehicle design, technology and engineering, RSA is the industry leading pioneer in Africa. For over 15 years, the Toyota-Safari Cruisers 7X, 5X and 5XE have established a record of quality, performance and dependability. These proven vehicles have successfully serviced the diverse needs of tour operators, mining operations, government agencies, anti poaching units and NGO’s. Continuous innovation and manufacturing top quality products, is attributed to becoming the market leader across Africa. Undergoing a rigorous 3 year testing process led to receiving the “Tanzania Bureau of Standards" (TBS) certification. This recognition is the first and only ever in EAC for a product of this kind. RSA products are continuously monitored for quality and standards of production by a third party. As the original creators of this concept design, RSA products are protected under PATENTS ACT (TZ/P/04/0080) and the intellectual property (ARIPO) rights in Africa. For decades our superior level of service to our clients has allowed us to anticipate and adapt to evolving market conditions and client needs. Diversifying our Industry Partnerships, RSA can provide a wide range of manufacturers such Nissan, Land Rover and Ford. Our fleet of vehicles offers an extensive selection of quality and competitive options to fulfill the needs and economics of a broader safari tourism market. Constantly evolving RSA has been redefining quality, comfort and affordability for the industry. A substantial investment in technology, equipment, Research and Development of the conversion process, guarantees our clients with exclusive technologies and a far superior and operationally efficient product. While always maintaining and adhering to the original Manufacturer required specifications, our in house fabrication of these exclusive vehicles and accessories allows us to achieve higher quality control standards. Strength, stability, durability &comfort ensure the longevity of our vehicles, thus ensuring the protection of our client’s investment.
