What are the opening hours?

Monday 9:30am - 4:30pm Tuesday 9:30am - 4:30pm Wednesday 9:30am - 4:30pm Thursday 9:30am - 4:30pm Friday 9:30am - 4:30pm Saturday 10am - 4pm

Rugged Roads

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Rugged Roads

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🔴 The UK's premier adventure motorcycle specialist for parts and accessories.

🔵 The South Coast Premier KOVE and Motor Morini Dealer

Rugged Roads - Manufacturing and supplying quality accessories for dual sport motorbikes since 2008. Everything with the Rugged Roads logo is designed manufactured in Britain. You can order direct through our online shop for delivery anywhere in the world. We ourselves own a variety of BMW, Honda, KTM, and Yamaha Dualsport motorbikes which are used for daily transport as well as touring on and off road throughout Britain and mainland Europe. We are constantly developing and introducing new products so please bear with us and check back often to see what's new. Everything that we manufacture and supply has been carefully designed/selected to fit your bike and has been tested extensively mainly on our own bikes. If we don't like it we don't sell it!

03/11/2026

MASSIVE CARBON HELMET CLEAROUT!

We’ve been asked directly by a top manufacturer to clear through an overstock of premium Carbon Adventure Helmets — and we are passing the massive savings directly to you!

THE OFFER:

•⁠ ⁠OVER 50% DISCOUNT on all stock!
•⁠ ⁠Premium carbon helmets normally retailing up to £500.
•⁠ ⁠Massive range of sizes and colours available.

HOW TO GRAB ONE:

1.⁠ ⁠IN-STORE FIRST: Available exclusively at our Open Day this Saturday, 7th November (10am - 4pm). Come down early to get the best choice of sizes and styles!

2.⁠ ⁠ONLINE: Any remaining stock will go live on our webshop on Monday, 9th November.

First come, first served for a total one-off bargain. Once they're gone, they are gone!
See you this Saturday between 10am and 4pm!

02/11/2026

ITS ALL SYSTEMS GO! We are getting ready for this Saturday and our end-of-season open day!

⏰ - 10am-4am
🏍️ - MOTO MORINI AND KOVE TEST RIDES
🏷️ - HUGE ON THE DAY KLIM SALE

28/10/2026

SATURDAY – 7TH NOVEMBER.

Join us at our showroom from 10AM for a day packed with test rides, exclusive KLIM deals, and the announcement of the lucky winner of our KOVE 800X Rally!

Our all-new Moto Morini fleet and KOVE Moto fleet will be ready for you to take out for a spin, giving you the chance to experience the bikes for yourself.

All you need is your gear and a valid licence!

And if that wasn’t enough, we’ll have exclusive KLIM deals available in-store on the day only. These prices won’t be seen again, so if you’ve been waiting for the perfect time to pick up some new KLIM kit, this is it.

📍 Rugged Roads, Sway, Hampshire, SO41 6AL
⏰ From 10AM
📅 Saturday 7th November

We’ll see you there!

16/10/2026

🚨 SAVE THE DATE — OPEN DAY! 🚨

Saturday 7th November, we’re opening the doors at Rugged Roads for a huge day of bikes, kit, deals and some BIG news! 🏍️🔥

We’ll be joined by On The Road Adventure plus we’ve got:

🔥 HUGE Rugged Roads news — something we’ve been working on behind the scenes…
🏷️ EXCLUSIVE KLIM sale — some seriously good deals across the range
🏍️ KOVE motorcycles and more on display
☕ Good coffee, good people and plenty of adventure chat
👀 And a few more surprises we’re keeping under wraps…

Whether you’re looking for your next bike, upgrading your riding kit or just fancy a Saturday surrounded by adventure bikes, come and see us!

📍 Rugged Roads, Sway, New Forest
📅 Saturday 7th November
⏰ More details coming soon…

You won’t want to miss this one. 👀

15/10/2026

Lightweight, breathable and built for maximum airflow, the KLIM Jackson Pant is a firm favourite with off-road riders! 🔥

Designed for comfort and mobility, with plenty of ventilation and compatibility with knee and hip armour, it’s ready for everything from trail riding to light adventure riding.

Come down to our showroom and explore the full KLIM range — from Men’s and Women’s riding gear to the KLIM Lifestyle collection.
We stock it all. 🤘

📍 Rugged Roads, Sway, Hampshire, SO41 6AL

13/10/2026

The three musketeers all lined up ready to head up north to their new homes on Friday!

These bikes won’t look like this for much longer! We are pretty sure you’ll be seeing them around!

Fancy a test ride? Head on down to our new forest show room today and take one out for a spin!

09/10/2026

BACK IN STOCK! We have got a wide range of covers in stock for the Kove 450 Rally, 800X Rally, and now 800X Pro! Grab yours today, they sell out fast!

07/10/2026

THE HEX INNOVATE NAMIB EZCAN IS HERE FOR THE BMW F450GS!!!

SHOP HERE!
https://ruggedroads.co.uk/home/electronics/electronics-hexinnovate/hex-ezcan-namib-for-bmw-f450gs/

07/10/2026

Chris has just collected his new KOVE 800X Touring and is off to put it through its paces! 🏍️💨

Even with the weather doing its worst, there was no stopping him 🙌🏼

This is the first of four collections we’ve got lined up today, so stay tuned to see what else is heading out the door! 👀

06/10/2026

🔥 SAVE THE DATE — SATURDAY 7TH NOVEMBER!🔥

We’ve got a BIG one planned at Rugged Roads!

We’ll be joined by Rich & Ewa from On the road adventure for the day. Come along, grab a coffee, have a chat and pick their brains about all things adventure riding! 🏍️

But that’s not all…

🎟️ KOVE 800X RALLY COMPETITION DRAW

We’ll be drawing our KOVE 800X Rally Competition LIVE at the showroom — and LIVE on Facebook! (wifi depending!)

One lucky winner WILL be leaving with a brand-new KOVE 800X Rally! 👀🔥

🧥 HUGE KLIM END-OF-SEASON SALE

For ONE DAY ONLY, we’ll also be running a huge end-of-season KLIM sale!

So if you’ve been waiting for the perfect excuse to upgrade your riding kit, this could be it.

🥓 BACON SANDWICHES + COFFEE

Julie's coffee wagon will be back and she will be here serving up fresh bacon sandwiches and coffee throughout the day. ☕🥓

📅 Saturday 7th November
📍 Rugged Roads, Sway, SO41 6AL

Bring the bike, bring your mates and come and spend the day with us!

We’ll see you there! 🤘

Address

Durnstown
Lymington
SO416AL

Opening Hours

Monday	9:30am - 4:30pm
Tuesday	9:30am - 4:30pm
Wednesday	9:30am - 4:30pm
Thursday	9:30am - 4:30pm
Friday	9:30am - 4:30pm
Saturday	10am - 4pm

Telephone

+441590675657

Website

http://www.ruggedroads.co.uk/, https://ruggedroads.co.uk/home/raffle-bikes/kove800xrafflebike/

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