A new generation of smart fuel retailing
TopUp’s national network of fuel service stations offers a new generation of smart fuel retailing for investors-turned-dealers looking to capitalize on a young, energetic brand focused on efficient fuel supplies and fast delivery lead times. TopUp’s leverage is its distinctive retail offering that includes quick lead times, investor oriented solutions and competitive pricing. Supply issues have often hampered many smaller service stations and the need for innovation in the South African fuel retailing space, has become essential to create value and efficiency for customers. The spirit of the brand calls for customer-directed retailing which is personal, rather than corporate and unique, rather than generic. Franchisees are therefore assured of flexible trading terms supported by management expertise and a reliable network infrastructure. The franchising model is to take the young fuel brand to the next century. TopUp will develop three tiers, the third tier being the top of the range service station with a franchise convenience store. Fresh, new aspects may be added as we continue to develop and establish a wide footprint in South Africa. Shared value is a concept aimed at supporting the retailer through more flexible terms and personalized attention and in so doing, accruing benefits to the TopUp brand. That is, when our Franchisees are successful, so are we as a brand.
