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Monday 8:30am - 6pm Tuesday 8:30am - 6pm Wednesday 8:30am - 6pm Thursday 8:30am - 6pm Friday 8:30am - 6pm Saturday 10am - 3pm

BMW of Traverse City

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Traverse City, MI
BMW of Traverse City

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Proud to be part of Fox Motors. New BMW models, BMW Certified and a premium client experience in Traverse City. Buying a new or used car should be fun. Seriously.

Which is why Fox Motors makes the experience a remarkable one. When we first opened our doors in 2000, we didn’t just join the car dealership industry. We reinvented it. And we did so in an environment where customers and their needs come first. Where we prove daily that customer service is alive and well. And where our employees are proud to say they work. We created a dealer network that ensures you’ll find the ideal vehicle for your needs. And we make sure you’re happy with your first experience with us, because we don’t want it to be your last experience with us. At Fox Motors, we’ve found going the extra mile helps our customers go the extra thousands. So we do everything we can to build long-term relationships. We give back to the communities we’re a part of, and we treat others the way we’d like to be treated – because the golden rule in life can also rule in business.

11/02/2026

Keep your BMW ready for the road ahead with savings on the purchase of four eligible tires through December 31, 2026.

Contact our service team to explore eligible tires and offer details, and schedule your appointment.

11/02/2026

The 2027 BMW X1 brings a fresh take on the compact luxury SUV, combining athletic design, everyday versatility, and the technology you want for every drive.

From its distinctive exterior styling and refined cabin to its intuitive technology and confident performance, the X1 is designed to feel just as at home on your daily commute as it does on a weekend getaway. Thoughtful details throughout the cabin, responsive handling, and available xDrive all come together to create an SUV that feels unmistakably BMW.

Discover the 2027 BMW X1 at BMW of Traverse City.

10/30/2026

A passion for helping others is at the heart of Serenity Ranch. Founders Dawn and Phillip Chippewa bring backgrounds in firefighting and emergency response, inspiring their work supporting first responders and veterans. Throughout October, Fox Motors’ Drive for $25 is donating $25 for every vehicle sold to support organizations like Serenity Ranch and the meaningful work they do in our communities. 💙

Learn more: https://serenityranchllc.com/

10/23/2026

Small horse, big résumé! 🐴🧡

George, Serenity Ranch’s miniature horse, plays soccer, dances, jumps, and visits nursing homes. That’s quite a list of talents for such a little guy!

Through October 31, our Fox Motors dealerships in Traverse City are donating $25 for every vehicle sold to support Serenity Ranch through our Drive for $25 campaign. Your next drive can help support George and his friends!

Learn More: https://serenityranchllc.com/

10/16/2026

Did you know “SERENITY” is an acronym that reflects the values at the heart of Serenity Ranch? Each letter represents principles such as self-empowerment, encouragement, respect, nurturing, integrity, trust, and the importance of you. Through Fox Motors’ Drive for $25, we donate $25 for every vehicle sold to support organizations making a positive impact in our communities.

Learn more about Serenity Ranch: https://serenityranchllc.com/

10/12/2026

Get ready for winter driving with savings on your next tire purchase. Get $50 off a wheel alignment with the purchase of four tires at BMW of Traverse City.

View all specials here: https://www.foxbmwtc.com/promotions/service/index.htm

10/09/2026

🐴 Did you know horses can play a meaningful role in the healing process? Serenity Ranch’s mission is to empower those in need through the healing qualities of horses. Through Fox Motors’ Drive for $25, we’re proud to support organizations that bring hope, healing, and positive change to our communities. 💙

Learn more here: https://serenityranchllc.com/

10/05/2026

The right parts make a difference. Explore the latest Parts Specials and find offers designed to help you maintain the performance, precision and driving experience you expect from your BMW.

View our current specials today: https://www.foxbmwtc.com/parts-request.htm

10/03/2026

Designed to stand out and engineered to perform, the 2026 BMW X5 delivers the perfect balance of luxury, innovation, and confidence. A refined interior, intuitive technology, and dynamic performance come together to create an SUV that's ready for every journey-whether you're commuting through the week or heading out for a weekend escape.

Visit BMW of Traverse City to experience the 2026 BMW X5 for yourself.

Address

2801 North U.S. 31 South
Traverse City, MI
49684

Opening Hours

Monday	8:30am - 6pm
Tuesday	8:30am - 6pm
Wednesday	8:30am - 6pm
Thursday	8:30am - 6pm
Friday	8:30am - 6pm
Saturday	10am - 3pm

Telephone

+12319222002

Website

https://www.foxbmwtc.com/?utm_source=Facebook

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