What are the opening hours?

Monday 7:30am - 7pm Tuesday 7:30am - 7pm Wednesday 7:30am - 7pm Thursday 7:30am - 7pm Friday 7:30am - 6pm Saturday 8am - 3pm

Serra Toyota of Traverse City

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Traverse City, MI
Serra Toyota of Traverse City

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At Serra Toyota of Traverse City we are proud to announce our new Toyota facilities! With new techno We look forward to serving you!

We have a strong and committed sales staff with many years of experience satisfying our customers' needs. Feel free to browse our inventory online, request more information about vehicles, set up a test drive or inquire about financing! If you don't see what you are looking for, click on CarFinder, fill out the form, and we will let you know when vehicles arrive that match your search! Or if you would rather discuss your options with our friendly sales staff, click on Hours & Directions for interactive driving directions and other contact information.

11/11/2026

🇺🇸 Happy Veterans Day from Serra Traverse City! 🇺🇸

To our veterans, active-duty troops, and the next generation stepping up to serve: thank you. Defending our country demands extraordinary courage, not just from those in uniform, but from the families standing behind them. We are endlessly grateful for your sacrifice and proud to honor your service today and always.

From all of us at Serra Traverse City, thank you for your service! ❤️🤍💙

10/31/2026

🎃👻 Wishing everyone a spook-tacular Halloween from all of us at Serra Traverse City! 🕸️🦇 Have a fang-tastic day filled with treats, tricks, and plenty of fun! Stay safe and enjoy the festivities! 🍬🧡

09/30/2026

🌲 OUTLAST. OUTLIVE. GET OUT THERE. 🛶

Adventure is calling – and the Toyota 4Runner is ready to answer. Whether you’re heading off the beaten path, loading up the gear, or exploring everything Northern Michigan has to offer, the 4Runner is built to help you go farther. 🏔️🚙 Where will your next adventure take you? 👀

📍 Serra Toyota of Traverse City

09/23/2026

🎉 CONGRATULATIONS, SCOTT! 🎉

Sometimes a simple conversation is all it takes to start the journey toward your next vehicle! 🔑 Back in May, Scott met Marie Hahnenberg while she was fueling up a new Toyota Tacoma. He asked about the truck as he was considering getting one himself – and fast forward to September, Scott signed the paperwork for his very own 2026 Toyota Tacoma! 🛻🔥 We’re so excited for you, Scott, and hope you love every mile in your new Tacoma! Congratulations and thank you for choosing Serra Traverse City!

09/22/2026

🚨 Please join us TOMORROW, 9/23!!! 🚨 Serra Toyota of Traverse City is hosting a Blood Drive and would greatly appreciate your support. Every two seconds, someone in the U.S. needs blood or platelets. A single donation takes about an hour and can save up to three lives. 🩸❤️

Event Details:

- Date: September 23, 2026
- Time: 1:00 pm – 4:00 pm
- Location: Versiti Blood Bus (parked in front of Toyota)

Please click the link below to sign up:
https://donateblood.versiti.org/donor/schedules/drive_schedule/11638413

09/15/2026

Serra Toyota of Traverse City is hosting a Blood Drive and would greatly appreciate your support. Every two seconds, someone in the U.S. needs blood or platelets. A single donation takes about an hour and can save up to three lives. 🩸❤️

Event Details:

- Date: September 23, 2026
- Time: 1:00 pm – 4:00 pm
- Location: Versiti Blood Bus (parked in front of Toyota)

Please click the link below to sign up:
https://donateblood.versiti.org/donor/schedules/drive_schedule/11638413

09/11/2026

🇺🇸 Today, we pause to remember and honor the lives lost on September 11, 2001, and the heroes who showed extraordinary courage in the face of tragedy. ❤️🤍💙 We will never forget the strength, sacrifice, and unity that brought us together as a nation. 🇺🇸

06/10/2026

America Drives Toyota! 🇺🇸🚛 The Summer of Serra is here, bringing incredible APR offers on the powerful 2026 Toyota Tundra at Serra Toyota of Traverse City. Whether you're tackling tough jobs or heading out on your next adventure, the Tundra is built to handle it all. Don't wait—these offers won't last forever! Visit us today. Offer expires 6/30/26.

Address

1302 S Garfield Avenue
Traverse City, MI
49686

Opening Hours

Monday	7:30am - 7pm
Tuesday	7:30am - 7pm
Wednesday	7:30am - 7pm
Thursday	7:30am - 7pm
Friday	7:30am - 6pm
Saturday	8am - 3pm

Telephone

+12314860884

Website

http://www.serratoyotatraversecity.com/

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