Serra Volkswagen of Traverse City

06/16/2026

Join us this Thursday, June 18, for the first show of our 2026 COL series, featuring Beach and Buffet with Doc Probes and the Riptides! 🌊🎸☀️ 🏖️ Grab your friends, bring your beach vibes, and enjoy an evening of great music, good times, and summer fun! 🎤🎵😎

Join us this Thursday, June 18, for the first show of our 2026 COL series, featuring Beach and Buffet with Doc Probes and the Riptides!

Concessions will be open from 5:30–7:15 PM, and Moomers ice cream will be available throughout the concert.

The concert begins at 7:00 PM. Bring a chair and enjoy a beautiful evening on the Grand Lawn!

Thank you to our series sponsors for their generous support: Title Sponsor Serra Volkswagen of Traverse City, Supporting Sponsor Michigan Arts and Culture Council, and Headline Sponsors Advantage Benefits Group and Priority Health.

05/25/2026

This Memorial Day, Serra Traverse City honors and remembers the brave heroes who gave their lives in service to our country. We are grateful for their courage, sacrifice, and dedication to protecting our freedoms. Today, we pause to reflect and honor those who made the ultimate sacrifice.

Wishing everyone a safe and meaningful Memorial Day weekend from all of us at Serra Traverse City. We are closed Monday, May 25, 2026 in honor of our Veterans. ⭐❤️🤍💙🇺🇸

05/15/2026

Big Win for Tiguan! The 2026 Volkswagen Tiguan SEL R-Line Turbo is the Overall Winner of the Cars.com 2026 Compact SUV Challenge. This independent validation shows Tiguan strength as a smart, premium choice in the heart of the largest SUV segment. Visit Serra VW of Traverse City to schedule a test drive today.

04/30/2026

We hope to see you out on the Grand Lawn for another summer of great music and good company! 🎶

Concerts on the Lawn is back and we cannot wait to kick off another great season of music with an incredible lineup of artists in our backyard!

A huge thank you to our Title Sponsor, Serra Volkswagen of Traverse City, and supporting sponsor, Michigan Arts and Culture Council , along with all of our amazing Headline Sponsors featured below. Your support makes this music therapy series possible for our residents!

We hope to see you out on the Grand Lawn for another summer of great music and good company! 🎶

04/22/2026

Happy Earth Day from Serra Traverse City! 💚🌎💚 Today is a great reminder that the little choices we make – like staying on top of vehicle maintenance, driving efficiently, or exploring fuel-efficient options – can make a big difference for our planet.

Here’s to cleaner roads, greener drives, and a brighter future ahead. 🌱🚗

04/05/2026

Happy Easter from all of us at Serra Traverse City! 🌷🐰 As the season of renewal arrives, we’re reminded of fresh starts, new journeys, and the road ahead. Whether you're spending the day with family, enjoying the spring sunshine, or planning your next adventure, we hope your Easter is filled with joy and happiness.
Thank you for being part of our community – we appreciate you today and every day! 🚗✨