PURE 4x4 Outfitters

10/28/2026

FIRST FRIDAY IS HITTING THE DIRT! 🏕️🚙

For November, we’re taking First Friday out of the shop and into the mountains for our first-ever SHOP CAMP OUT! Pack up your rig and come camp with the PURE 4x4 Outfitters crew for a weekend in Cisco Grove, just about an hour away from the shop.

📅 November 6–8 | Friday–Sunday
📍 Cisco Grove, CA
🎟️ Free to join, but you must sign up
🏕️ Only 30 spots available
🪨 Rock crawler rig rentals available

Whether you’ve been coming to First Friday since day one or this is your first time hanging with us, we’d love to see you out there. Let’s get together, enjoy the outdoors, and celebrate Kev’s birthday while we’re at it! 🎉

🌦️ Weather permitting. We’re keeping an eye on the forecast and will share a final event update on November 3.

Who’s ready to camp with the crew? Tag your camping buddies! 👇

10/22/2026

Cloudy with a chance of adventure 🌧️💸

Our “PURE 4x4 Starter Pack” builder is now available on our website http://pure4x4outfitters, ready to be delivered to you anywhere in the country 🇺🇸

𝙆𝙄𝙉𝙂 𝙎𝙃𝙊𝘾𝙆𝙎 • TOTAL CHAOS • Team Toyo USA DuroBumps • Joe T. • Stealth Custom Series ®

PURE 4x4 Outfitters | 702 Atlantic St. Roseville, CA
[email protected] | 916-783-0747

10/15/2026

Fresh off the lot and straight into the PURE 4x4 Starter Pack 🔥

King Shocks ✅
Total Chaos ✅
DuroBumps ✅
Baja Designs ✅

Want this setup for your rig? Shop the PURE 4x4 Starter Pack through our website’s Suspension Builder—you don’t have to be local to build with PURE 🇺🇸 https://pure4x4outfitters.com

🎥 Watch Episode 37 and shop your setup—links in bio. What would be your first upgrade on a brand-new 4Runner? 👇

10/13/2026

Apparently, this one has some people talking 👀🍿

Our latest EP36 build started as a brand-new 2026 Tacoma TRD Pro, but the owner had a vision of what a TRD Pro should look like.

35” Toyo Tires, aggressive-offset SSW Offroad wheels, Baja Designs lighting, Prinsu Pro roof rack, and a whole lot more.

Some love it. Some might not. And that’s the beauty of building YOUR truck the way YOU want it 🤝

Now we want to hear from you. Would you daily this Tacoma?👇

🎥 Full build breakdown on YouTube | EP36

10/08/2026

Would you rock white on white? Check out our newest episode on this TRD Pro Tacoma! Episode 36:

Brand new, but stock wasn’t the plan 👀This customer brought us a ...

10/08/2026

A TRD Pro is just the starting point. 👀🔥

This brand-new 2026 Tacoma got an OEM+ overhaul with 35” Toyos, aggressive-offset SSW wheels, a ReadyLift 3” liftBaja Designs lighting, a Prinsu Pro rack, and more.

The customer’s vision of how a Pro SHOULD look. Would you rock that white on white?

🎥 Full walkaround on YouTube — EP36!

10/01/2026

SOLD OUT IN UNDER 2 HOURS… SO WE HAD TO RUN IT BACK. ✌️🔥

The YEAR TWO tee returns tomorrow—now upgraded with premium screen printing on heavyweight, OVERSIZED tees for a better fit, feel and finish.

This behind-the-scenes look shows the quality going into every shirt. We’re only producing a small batch, so once they’re gone, they’re gone.

Available tomorrow at FIRST FRIDAY starting at 5 PM.

Limited run. First come, first served. Don’t be late. 🏁

09/30/2026

Episode 35 is LIVE! 🔥

One of our long-time customer builds is back for another round of upgrades! This highly modified LC250 is getting NEW Rago Fabrication front & rear bumpers and stepping up to 35” Nitto tires before making its move from California to Texas. 🤠

Check out the full build on YouTube!

🔗 Link in bio.

09/28/2026

🍂 FIRST FRIDAY: OCTOBER! 🍂

Join us Friday, October 2nd from 5–9 PM for a night of trucks, vendors, food, live DJ music, RCs, and more! Come welcome special guest Pelican Products

📍 702 Atlantic St., Roseville
🕔 October 2nd, 5–9 PM

Bring your family, friends, and rigs—we’ll see you at PURE 4x4 Outfitters!

09/18/2026

PURE 4x4 officially turned TWO 🎉

A quick recap of an unforgettable day filled with awesome trucks, vendors, customers, friends, staff and family. Thank you to everyone who came out and everyone who has supported us through these first two years!

Here’s to YEAR THREE! 🥂

Watch the full recap on YouTube—Episode 34 is live now.