PURE 4x4 Outfitters

PURE 4x4 Outfitters The premier source for off-road vehicle accessories, parts, alignment, and installation services.

🚨 FIRST FRIDAY IS POSTPONED TONIGHT FOR THE BIG PARTY! 🚨✌️ YEAR TWO! ✌️Come celebrate two years of PURE 4x4 Outfitters w...
09/04/2026

🚨 FIRST FRIDAY IS POSTPONED TONIGHT FOR THE BIG PARTY! 🚨

✌️ YEAR TWO! ✌️

Come celebrate two years of PURE 4x4 Outfitters with us!

🗓 Saturday, 9/12 • 10AM–2PM
📍 702 Atlantic St.

Trucks, food, kids’ activities, live music, vendors, raffles—and FREE B**R for the 21+ crowd! 🍻

Plus… specials on specials and deals on deals on deals. 🔥

Pull up and celebrate with the PURE family!

VENDOR INQUIRIES: [email protected]

09/02/2026

From completely stock to properly dialed 🔒

We outfitted this Sequoia TRD Pro with the PURE 4x4 Starter Pack: King Shocks, Total Chaos UCAs, DuroBumps bump stops, Dobinsons rear springs.

Watch the install and finished walkaround in Episode 33—live now on YouTube!

08/27/2026

Not your average 2026 Ford Raptor R 😮‍💨

For Episode 32, we elevated this beast with a better stance, upgraded lighting, aggressive looks, and a Borla exhaust that sounds absolutely insane.

Yes—we build Raptors too. 🦖

Full walkaround is live now on YouTube!

08/26/2026

Save the date for “YEAR TWO!” Our anniversary will be held on Saturday September 12th from 10AM to 2PM. Expect a crazy PURE party with food, vendors, music, giveaways, and MORE 🎉

Vendor inquires: [email protected]

“YEAR TWO” 9/12 10AM-2PM
PURE 4x4 Outfitters • 702 Atlantic St. Roseville, CA

08/18/2026

Episode 31 is LIVE! 🎥🔥

For August’s First Friday “HOT 4x4 Nights”, we switched things up and got to know some of the people who make these events what they are.

We caught up with Scale Challenge West, INEOS Roseville, Next Level Pest, Chassis Unlimited, Pare’s Eats, and some of our guests for quick interviews, mini rig walkarounds, and a closer look at the community behind First Friday.

Good people, cool rigs, and another great night at PURE 4x4 Outfitters. 🤙

Watch the full episode now on YouTube!

🔗 Link in bio.

08/12/2026

Episode 30 is LIVE! 🎥🔥 And we’re officially in 4K!

For this milestone episode, we have Greg Tariff, owner of Fuel & Fire, joining us with his Nori Green GX550—the future flagship vehicle for the Fuel & Fire brand.

We’re setting him up with an OME MT64 suspension kit, 35” BFGoodrich KO3s, and Volk Racing ZE40X wheels. Add in CBI front and rear bumpers, a Prinsu Pro rack, and some Fuel & Fire goodies, and you have yourself a true gentleman’s GX.

Check out the full build, meet Greg, and learn more about Fuel & Fire in Episode 30—live now on YouTube in 4K 👀📺

🔗 Link in bio.

07/28/2026

Episode 29 is LIVE! 🎥🔥

Out with the spacer lift and in with a proper suspension upgrade! This brand-new 2026 Tacoma came through the shop for the Dirt King MT PreRunner Kit, paired with 35” Nitto tires and KMC IMS wheels.

Check out the full build and install in Episode 29, live now on YouTube!

🔗 Link in bio.

07/22/2026

FIRST FRIDAY RETURNS THIS AUGUST! 🔥

Join us Friday, August 7th from 5–9PM for “Hot 4x4 Nights!” Come hang for an evening of trucks, vendors, live DJ music, giveaways, food, and good vibes.

Bring the family, bring the crew, and bring out your rig 🤙🏽🔥

📍 PURE 4x4 Outfitters
📍 702 Atlantic St
🗓 August 7th | 5–9PM

FREE EVENT • ALL BUILDS WELCOME
Vendor inquires: [email protected]

07/21/2026

Episode 28 is LIVE! 🎥🔥

Another GX550 came through the shop for the Westcott Designs preload collar lift treatment—and one of the biggest questions we always get is: Do 35s actually fit without issues?

The answer is YES. 👀

Check out the full episode as we break down this gorgeous GX550 build, the lift setup, wheel and tire combo, and more!

Episode 28 is live now on YouTube! Link in bio. 🔗

In observance of the Independence Day holiday, PURE 4x4 Outfitters will be closed today Friday, July 3rd, and Saturday, ...
07/03/2026

In observance of the Independence Day holiday, PURE 4x4 Outfitters will be closed today Friday, July 3rd, and Saturday, July 4th.

Since this year’s holiday weekend also falls on First Friday, we’ve decided to postpone the event until Friday, August 7th so everyone can enjoy the long weekend with family, friends, and the outdoors.

We hope you all have a fun and safe Fourth of July weekend. We’ll see you back in August for another great First Friday! 🇺🇸🎆

Address

702 Atlantic Street
Roseville, CA
95678

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