Traction

Traction News provides tire business owners and their employees with news, opinion and information t

Traction News provides tire business owners and their employees with news, opinion and information to run a successful tire business in America. The online magazine focuses on product information, business advice, industry events and original research with new articles published every day.

06/20/2026

Yokohama Rubber is once again supporting the United States’ most challenging hill climb by supplying ADVAN tires to more than 20 cars, including a newly developed tire designed specifically for hill climb performance.

Read more here: https://www.tractionnews.com/yokohama-rubber-again-supports-u-s-s-most-challenging-hill-climb-supplying-advan-tires-for-more-than-20-cars-including-a-tire-newly-designed-especially-for-hill-climbs/

06/19/2026

Michelin has contributed to the Tire Industry Association Scholarship program, supporting education and workforce development across the tire and automotive service sector.

Read more here: https://www.tractionnews.com/michelin-supports-tire-industry-association-scholarship-program-to-help-develop-the-industrys-future-workforce/

06/19/2026

With a new automated warehouse, Nexen Tire is improving supply chain efficiency and expanding its ability to serve European customers.

Read more here: https://www.tractionnews.com/nexen-tire-raises-european-supply-capabilities-with-automated-warehouse-expansion/

06/19/2026

Hankook Tire tested its performance at Autobahn Country Club through its Drive & Learn program, giving dealers hands-on experience with Dynapro and Weatherflex tires.

Read more here: https://www.tractionnews.com/hankook-tire-puts-performance-to-the-test-at-autobahn-country-club-2/

06/19/2026

A one-of-a-kind military-inspired Chevy Silverado created by Palmer Luckey, Anduril Industries, and RealTruck will be auctioned for charity, with proceeds supporting veterans through the Call of Duty Endowment.

Read more here: https://www.tractionnews.com/anduril-industries-and-oculus-founder-palmer-luckey-partner-with-realtruck-for-custom-military-utilitarian-truck-build-for-charity/

06/19/2026

Belle Tire is bringing roadside assistance directly to drivers through its new Team Tire Team campaign, surprising motorists across the Midwest with proactive vehicle safety support and expert car care.

Read more here: https://www.tractionnews.com/belle-tire-takes-driver-safety-to-the-streets-with-new-team-tire-team-campaign-surprising-drivers-across-the-midwest/

06/18/2026

TBC Corporation has appointed Ron Harper as Chief Supply Chain Officer, bringing decades of leadership experience to strengthen the company’s supply chain strategy, logistics, and operational excellence.

Read more here: https://www.tractionnews.com/tbc-corporation-names-ron-harper-new-chief-supply-chain-officer/

06/17/2026

A successful customer-driven campaign is enabling Bridgestone to plant thousands of trees, reinforcing its commitment to sustainability and environmental conservation.

Read more here: https://www.tractionnews.com/bridgestone-to-plant-nearly-59000-trees-following-annual-campaign/

06/12/2026

More than 70% of voters support the military’s right to repair and modify its own equipment, according to a new national poll highlighting strong support for operational readiness.

Read more here: https://www.tractionnews.com/national-poll-more-than-70-of-voters-back-military-right-to-repair-modify-their-equipment/

06/11/2026

The 2026 PRI Show continues to build momentum as companies across the racing and performance sectors prepare to showcase their latest products and technologies.

Read more here: https://www.tractionnews.com/strong-exhibitor-demand-fuels-momentum-for-the-2026-pri-show-4/

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