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Traction News provides tire business owners and their employees with news, opinion and information t

Traction News provides tire business owners and their employees with news, opinion and information to run a successful tire business in America. The online magazine focuses on product information, business advice, industry events and original research with new articles published every day.

10/31/2026

Atturo Tire debuts the all-new Trail Blade XTS at SEMA 2026, featuring aggressive multi-terrain performance, severe-snow certification, and heavy-duty 12-ply construction.

Read more here: https://www.tractionnews.com/atturo-tire-unveils-the-all-new-trail-blade-xts-at-the-2026-sema-show/

10/30/2026

Mickey Thompson Tires and Wheels will debut a limited-edition Street Comp GHT Signature Series tire at the SEMA Show, Nov. 3 to 6 in Las Vegas. The brand is also adding 29 Baja Boss A/T and M/T sizes and new 15x14, 16x14 and 16x16 MT Classic Forged wheel sizes.

Read more here: https://www.tractionnews.com/mickey-thompson-sema-2026-street-comp-ght-signature-series-baja-boss/

10/30/2026

Bridgestone Americas has opened a $3 million Bandag Training Center on its Akron, Ohio campus to train commercial tire dealer and fleet teams on retreaded tires. The nearly 15,000 square foot center includes a full retread facility with stations for each of the ten retreading steps.

Read more here: https://www.tractionnews.com/bridgestone-bandag-training-center-akron/

10/30/2026

🚀 Just 4 days until SEMA 2026!

Innovation is driving the future of tire commerce. Discover the latest technology, smarter solutions and exciting innovations from Tireweb.

📍 Booth 41083 | South Hall

10/30/2026

RealTruck will mark its 18th year at the SEMA Show with eight custom vehicle builds and nine New Product Showcase entries at Booth #50033 in the West Hall. Upcoming launches include the Trifecta Max truck bed cover, the Husky Liners ReadySprayer and the Velocity running boards with LED underglow lighting.

Read more here: https://www.tractionnews.com/realtruck-sema-2026-new-products-build-announcements/

10/30/2026

🚀 5 DAYS UNTIL SEMA 2026!

The future of tire commerce is getting smarter.

AI. Better data. Smarter payments.

See what's next from Tireweb at SEMA!

📍 Booth 41083 | South Hall

10/29/2026

The new Apollo EVO hypercar makes its North American debut at the 2026 Concours at Wynn Las Vegas, running Oct. 29 to Nov. 1. The first production example, called the Caribbean Dragon, appears alongside the Gumpert Apollo and the Apollo Intensa Emozione.

Read more here: https://www.tractionnews.com/new-apollo-evo-set-for-north-american-debut-during-2026-concours-at-wynn-las-vegas/

10/29/2026

Transamerica Tire Co. Ltd. has introduced the Predator Apex Striker, an all-season performance tire for performance cars, SUVs, trucks and custom large-wheel applications. The tire is available in 17- through 28-inch fitments, including XL and LT applications.

Read more here: https://www.tractionnews.com/transamerica-introduces-predator-apex-striker/

10/29/2026

Cooper Tire has introduced the all-new Cooper Discoverer HT, a highway mixed terrain tire for popular trucks and SUVs, available now. Cooper lists a 70,000-mile limited treadwear warranty on Metric sizes and 55,000 miles on LT-Metric sizes, and the tire is built in the U.S.

Read more here: https://www.tractionnews.com/cooper-tires-introduces-the-all-new-discoverer-ht-toughness-available-today/

10/29/2026

AAPEX has named Bill Nalu, Mike Austin and Matt Wagg the Shop Owner, Service Advisor and Technician of the Year in its seventh annual Service & Repair Awards. The winners will be honored at AAPEX 2026 in Las Vegas, with the awards presented on Tuesday, Nov. 3.

Read more here: https://www.tractionnews.com/aapex-2026-service-repair-awards-winners/

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