09/04/2026
"Exclusive lead" gets thrown around a lot. Here's what it actually means:
An exclusive lead is sold to ONE dealership. Period. Not resold to the next five stores that call the same provider. The difference shows up the moment your rep calls the buyer: are they the first call, or the fourth? That single fact is often the difference between a booked appointment and a buyer who's already annoyed and ignoring calls.
Ask your current provider directly: how many dealers get this same lead? π