SEMA Truck & Off-Road Alliance - TORA

SEMA Truck & Off-Road Alliance - TORA TORA is a volunteer council of SEMA that represents businesses in the truck and off-road industries.
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TORA's strives to provide:
-- Effective tools and resources to help members with day to day business
-- Exclusive TORA members-only networking
-- Opportunities to volunteer for SEMA and help lead the industry
-- Industry recognition through annual awards programs

Calling all truck, side-by-side and off-road builders: Are you ready to showcase your talents on the aftermarket industr...
06/16/2026

Calling all truck, side-by-side and off-road builders: Are you ready to showcase your talents on the aftermarket industry's biggest stage?

The SEMA Truck & Off-Road Alliance - TORA is accepting applications for its Feature Vehicle Showcase at the 2026 SEMA Show, Nov. 3-6, in Las Vegas.

Applications are accepted in the areas of SUV, side-by-side, lifted truck, lowered truck, overland, off-road, electric vehicle/hybrid and CUV/crossover. Each vehicle should demonstrate superior design, craftsmanship and quality.

👉 Read more: https://www.sema.org/news-media/enews/2026/25/apply-showcase-your-truck-and-road-build-2026-sema-show

06/15/2026

Love this! Who's buying Arizona's car? 😍

06/12/2026

Vice Garage said...Every mile is a new memory! And we couldn't agree more 😮‍💨.

Shoutout to Performance & Suspension Plus for sharing this Kingpin F-Series Light install.With a rotating light head, qu...
06/12/2026

Shoutout to Performance & Suspension Plus for sharing this Kingpin F-Series Light install.
With a rotating light head, quick-disconnect wiring, and the ability to switch to red light, this is a versatile upgrade for off-roaders, outdoorsmen, and hunters alike.
Have auxiliary lights on your rig? What's your favorite setup? 👇

🚗 The Industry Cup Challenge is back for 2026, and TORA members are invited to join the action for a good cause!The 2026...
06/04/2026

🚗 The Industry Cup Challenge is back for 2026, and TORA members are invited to join the action for a good cause!

The 2026 SEMA Leaders & Legends Gala takes place Friday, July 24 in Newport Beach, California, where companies will go head-to-head in pinewood derby races while supporting SEMA Cares and its charity partners.

Why participate?
🏁 Rally your team and represent your segment of the industry
🤝 Connect with fellow aftermarket professionals in a fun, relaxed setting
🏆 Compete for the Industry Cup Challenge trophy
❤️ Help support children and families in need through SEMA Cares

Can’t attend in person? A SEMA Cares volunteer can race your company’s car on your behalf so you can still participate.

👉 Sponsor a pinewood car: www.sema.org/sema-cares #!/INDUSTRY-CUP-CHALLENGE/p/85402043

06/04/2026

Some trips just stick with you… and Moab is definitely one of them. 🔥

Tillman's Vehicle Accessories did spring the right way, getting out on the trails, putting builds to work, and reminding us why we do this in the first place.

Now we’re sitting here wondering… when’s the next trip back?

Some roads home aren’t meant to be rushed 🌄. After HuntEx 2026, Predator Offroad took the long way back, trading crowds ...
06/03/2026

Some roads home aren’t meant to be rushed 🌄.
After HuntEx 2026, Predator Offroad took the long way back, trading crowds for quiet and pavement for open Karoo miles. Out near Three Sisters, where the light fades fast and the landscape stretches forever, you’re reminded why the right build matters.

Big shoutout to Predator Offroad for putting their gear to work where it actually counts.

Because the best trips don’t end when the event does… they start when you head off the map.
What’s your go-to “long way home” route? 👇

🚨 Applications for the 2026 TORA Feature Vehicle Showcase are OPEN! Got a build that deserves the spotlight at the 2026 ...
06/02/2026

🚨 Applications for the 2026 TORA Feature Vehicle Showcase are OPEN!

Got a build that deserves the spotlight at the 2026 SEMA Show?

This is your opportunity to display it in a high-traffic outdoor location between the LVCC North and West Hall. SUVs, side-by-sides, lifted trucks, lowered trucks, overland, off-road, EV/hybrid and CUV/crossover builds are all eligible.

Why apply:
🏆 Compete for the TORA Feature Vehicle Best in Show Award
👀 Get rare access to SEMA Show visibility typically reserved for exhibitors
🔥 Be recognized among leading builders, manufacturers, and innovators in the truck and off-road space

Ready to showcase your build and brand in front of thousands of industry professionals and enthusiasts at the biggest aftermarket event of the year?

APPLY NOW: https://sites.sema.org/tora-feature-vehicles/

Okay… but this combo might actually be undefeated 👀. Bestop really nailed this one.
06/01/2026

Okay… but this combo might actually be undefeated 👀.
Bestop really nailed this one.

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