SEMA Truck & Off-Road Alliance - TORA

11/04/2026

🏁 Small cars. Big bragging rights.

Join us tonight at The SEMA Show for the TORA Reception and Pinewood Drags! Catch up with your truck and off-road community, make new connections, and cheer on the racing action.

📅 Tonight, Wednesday, November 4
⏰ 5–7 PM
📍 LVCC West Hall | W326

Bring your crew and a little competitive spirit. We’ll see you there! 🍻

SEMA Cares

11/03/2026

🍻 Your afternoon plans at The SEMA Show? Meet us at TORA Happy Hour!

Join us at RANDY’S Worldwide to catch up with familiar faces, make new connections, and talk all things truck and off-road.

📅 Today, Tuesday, November 3
⏰ 4–5 PM
📍 West Hall | RANDY’S Worldwide | Booth #58097

Bring your crew and come say hello! 🤝

11/03/2026

👋 HEY, SEMA SHOW! Emme Hall has a message for YOU! 🎤😎

We’re hanging out at the Off-Road Business Association (ORBA) and SEMA TORA booth all week, and we’d love for you to stop by!

🛻 Check out some cool vehicles
🤝 Meet the ORBA & TORA teams
💡 Learn what ORBA and TORA can do for you and your business!

📍 West Hall | Booth #55075
📅 November 3–6

Come say hello! We can’t wait to see you! 👋🔥

11/03/2026

🛻 At The SEMA Show today? Let’s talk about the business behind the builds.

Join us for “Best Practices in the Truck and Off-Road Industry,” powered by TORA. Make time for a conversation focused on the business side of the industry we love.

📅 Today, Tuesday, November 3
⏰ 11 AM–12 PM
📍 LVCC North Hall | N257

Send this to your crew and meet us there! 🤝

11/03/2026

🔥INCREDIBLE BUILDS. ONE SHOWCASE. YOU PICK THE FAVORITE! 🏆

The 2026 The SEMA Show officially kicks off TOMORROW, and trust us, these vehicles are even better in person! 👀

📍 WHERE: Outside walkway between West Hall & North Hall
📅 WHEN: November 3–6

🗳️ DON'T FORGET TO VOTE! Check out the builds, scan the QR code on the display signage, and cast your vote for your favorite TORA Feature Vehicle!

🔥 Which build will get YOUR vote?

11/02/2026

🛻 10 builds. One Best in Show. You help decide! 🏆

Check out all 10 TORA Feature Vehicles at The SEMA Show, then scan the QR code on the signage to vote for your favorite.

📍 Outside walkway between West Hall & North Hall
📅 On display November 3–6
📲 Voting is open to the public and SEMA Show attendees through Wednesday, November 4 at 2 PM.

We’ll announce the TORA Feature Vehicle Best in Show at our Reception & Pinewood Drags that evening!
Take a closer look, pick your favorite, and make your vote count. 👀

10/30/2026

Will you be at The SEMA Show next week? Please join us for the TORA Reception and Pinewood Drags! ❤️

10/30/2026

Can't wait to see this 2027 Can-Am Defender MAX Limited outside the West Hall at The SEMA Show 🤘

SEMA just got more adventurous! 💯🤘 Introducing our 2027 Can-Am Defender MAX Limited, built and ready for the spotlight at SEMA!

We’re proud to be one of the ten picks of this year’s SEMA Truck & Off-Road Alliance - TORA Feature Vehicle Showcase and we couldn’t have brought this build to life without the incredible support of our manufacturing partners. 🤝 Huge shoutout to Thumper Fab , weBoost, DECKED , and RIGID Industries - LED Lighting for helping make this build happen!

Going to The SEMA Show? Come check out our build outside the West Hall and VOTE FOR US TO WIN BEST IN SHOW! 🏆 Every vote counts, and we’d love your support!

See you at SEMA!

10/29/2026

🏁 You’ve seen all 10. Now it’s time to pick a favorite.

Over the past couple of weeks, we’ve introduced you to each of the 2026 TORA Feature Vehicle Showcase builds. Now we want to know: Which one gets YOUR vote for Best in Show? 🏆

See all 10 builds in person just outside the West Hall during The SEMA Show, then scan the QR code on the signage to cast your vote.
📲 Voting is open to the public and SEMA Show attendees through Wednesday, Nov. 4 at 2 p.m.

🏆 The TORA Feature Vehicle Best in Show will be announced at the TORA Reception & Pinewood Drags that evening.

Take another look at all 10 and tell us your pick in the comments. 👇

10/28/2026

SEMA bound! 🔥 The 2003 Jeep “Tomb Raider” Brute is heading to the TORA Feature Vehicle Showcase! Stop by outside West Hall, check out all 10 incredible builds, and scan the QR code to vote for your favorite! 🤘