AURA SOS

AURA SOS Fast safety response, powered by smart technology and a trusted response network. Protecting people and property. At scale. In seconds.

03/09/2026

Security customers increasingly expect more than an alarm. They want to know what happens when it triggers.

For dealers and integrators, adding guard response doesn’t have to mean building a response operation of your own.

AURA gives you a way to add nationwide guard response to your existing offering, while creating a new recurring revenue opportunity.

Watch the masterclass: https://www.aurasos.com/en-us/campaigns/installers-and-dealers-masterclass?utm_medium=social-posts&utm_source=linkedin&utm_campaign=installler-programme&utm_content=post

There’s a space between an alarm being monitored and law enforcement responding. So what happens there?Brandon Smith joi...
03/09/2026

There’s a space between an alarm being monitored and law enforcement responding. So what happens there?

Brandon Smith joined JJ and Geoff on Vegas Business Report recently to talk about exactly that, including the move towards verified response in US cities and the role private guard response can play.

It’s not about replacing monitoring or law enforcement. It’s about filling the space between them and giving everyone another way to get the right response to a property.

A few snaps from Brandon’s time in the studio 📸

Listen here: https://www.vegasbusinessreport.com/project/aug-8-show-2-2-2/

This sounds like an easy question, right? “Where exactly are you?”When you're calm, sure. But when you're scared, injure...
01/09/2026

This sounds like an easy question, right? “Where exactly are you?”

When you're calm, sure. But when you're scared, injured, or trying to help someone else, knowing exactly what to say isn't always that simple.

That's one of the things that really caught our attention about AURA SOS. When you need emergency assistance, they can identify your location and give responders a much clearer idea of where you are.

But don't just take our word for it. Put it to the test and see how AURA's emergency response works for yourself.

Put AURA to the test: https://tinyurl.com/5dwr9j73

Security installers and dealers in the US and UK: the response landscape is shifting.As police response policies change ...
01/09/2026

Security installers and dealers in the US and UK: the response landscape is shifting.

As police response policies change and customers expect more from their security providers, we believe physical response will increasingly become part of the value dealers deliver alongside monitoring.

For dealers, that creates a new opportunity.

In our Masterclass, AURA experts show how technology-enabled guard response can extend your offering without the cost and complexity of buying trucks, hiring staff and running your own response fleet – helping you:

- Generate recurring monthly revenue
- Add more value to every installation
- Differentiate your business
- Strengthen customer retention
- Offer real-world response without the operational overhead

🇺🇸 Watch the US Masterclass: https://www.aurasos.com/en-us/campaigns/installers-and-dealers-masterclass

🇬🇧 Watch the UK Masterclass: https://www.aurasos.com/en-gb/campaigns/installers-and-dealers-masterclass

Alarm response is changing in the US.As law enforcement agencies manage limited resources, more are changing how they re...
01/09/2026

Alarm response is changing in the US.

As law enforcement agencies manage limited resources, more are changing how they respond to unverified alarms.

For monitoring centers and security dealers, that raises an important question: what happens when someone still needs to get to the property?

Our latest blog looks at the changing alarm response landscape in the US, and where licensed security response can help close the gap.

Read more
https://www.aurasos.com/en-us/insights-hub/blog/the-future-of-alarm-response-closing-the-gap-after-an-alarm-triggers

31/08/2026

Stop It Live Video Monitoring already had the monitoring side covered. Their team could see suspicious activity happening at a property in real time.

The challenge was getting someone there.

AURA gave their monitoring team a way to dispatch licensed security responders when they needed a physical response, without having to build and manage their own guard network.

Since adding AURA’s on-demand security response network into their workflow, StopIt has seen an average response time of 18 minutes, and 25% of callouts have resulted in suspicious individuals being removed from monitored properties.

It’s a good example of what can happen when monitoring and physical response work together.

Read the StopIt customer story 👇
https://www.aurasos.com/en-us/customer-stories/stopit

14/08/2026

Have you heard the news? AURA is the first emergency response platform and service authorised to bring the Google Maps Platform navigation natively into its responder application.

Routing is smarter. Traffic intelligence is live. ETAs are sharper and more reliable, from the moment an incident is raised to the moment help arrives.

The impact goes beyond speed. Users, responders, partners, and control centre teams now all see the same trusted view of an incident as it unfolds — whether it starts with a panic activation or an alarm event.

This is another step in building a faster, smarter, and more transparent response platform at scale.

Learn more about the navigation upgrade here: https://www.aurasos.com/en-za/insights-hub/press/aura-navigation-update-google-maps-platform

True safety isn't just about alarms. It's about what happens in the minutes after.During an armed robbery in South Afric...
07/08/2026

True safety isn't just about alarms. It's about what happens in the minutes after.

During an armed robbery in South Africa, an employee triggered a silent panic alert. From that moment, every second counted.

Here's how the response unfolded:

🚨 Alert activated
📍 Nearby responder dispatched via AURA's platform
⏱️ On-site in 1 minute 44 seconds
✅ Confirmed the robbery with the store manager
🤝 Stayed on site, coordinated updates with the team
👮 Supported a smooth handover to South African Police Service for investigation

No waiting or uncertainty. Just a fast, coordinated response, from alert to on-the-ground support, in under two minutes.

You can't predict when a loved one or employee will face a medical emergency, but you can make sure they are prepared fo...
16/07/2026

You can't predict when a loved one or employee will face a medical emergency, but you can make sure they are prepared for the unexpected.

A 59-year-old patient experienced a serious COPD exacerbation, resulting in a P1 emergency that required urgent medical assistance.

After receiving the alert, AURA’s platform helped coordinate the dispatch of nearby emergency medical responders in real time who reached the patient within 8 minutes and began critical stabilisation on arrival. The patient was then safely transported to the hospital to receive further treatment.

When every second counts, reliable technology and trained responders work together to deliver the speed, coordination, and care that help protect lives.

Every emergency response starts before a paramedic reaches the scene. It starts with a call, a location, a dispatcher, ...
08/07/2026

Every emergency response starts before a paramedic reaches the scene.

It starts with a call, a location, a dispatcher, a vehicle, and the information needed to make fast decisions under pressure.

On World Paramedics Day, we recognise the people who show up when lives are at risk — often within systems that make their work harder than it should be.

At AURA, we believe paramedics deserve better systems.

Stronger coordination, real-time visibility, better technology, and connected responder networks can help paramedics respond faster, work safer, and focus on what matters most: patient care.

Read our latest blog as we explore how better emergency service systems can support paramedics: https://www.aurasos.com/en-za/insights-hub/blog/world-paramedics-day-building-better-emergency-service-systems

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