01/07/2026
The appointment of NMI's Chief Operating Officer, Alex Frielingsdorf, during the latter part of 2025 marked a pivotal moment in our journey to becoming ONE NMI. It was a deliberate and strategic decision to strengthen the connection between our long-term vision and the operational ex*****on required to deliver it.
During the ONE NMI Conference, our COO translated strategy and financial ambition into operational truth, confronting the realities of complexity, inconsistency and ex*****on drift across the system.
The message was direct and intentional: winning in this next phase will not happen by chance. It will be driven by standards, accountability and a disciplined approach to daily operations.
At the heart of this approach is a simple but powerful principle: our customers are the reason we do what we do!
This is where strategy becomes real.
Not in ambition, but in action.
Not in ideas, but in delivery.
ONE NMI is not just about alignment at a strategic level. Success will be built on doing the fundamentals exceptionally well, in every dealership, by every team, every single day—with the customer at the center of every decision and every interaction.
