16/01/2026
Last year, Mahindra cemented itself as one of the best-loved brands in South Africa, achieving its best-ever sales year as a result.
The Indian carmaker sold 18,097 vehicles in 2025, which represents a 40% year-on-year improvement and marks a record-breaking year for the brand.
Overall, the total new vehicle sales industry grew by around 15% and recovered to pre-pandemic figures for the first time.
This sales boom can be attributed to an improved local economic outlook over the past twelve months, as well as the large number of new brands that entered the market in the same period.
In terms of Mahindra’s sales, its performance saw it rise to claim the position as the third-best performing volume brand in South Africa for 2025.
This means the automaker has occupied the position in three of the last six years, and when looking at the brand’s compound annual growth rate (CAGR), it has been one of the fastest-growing badges since 2017.
Mahindra’s ever-popular P*k Up bakkie has historically been its best-selling model and thus responsible for much of its annual sales.
Last year, however, the brand saw its passenger vehicle sales reach new heights.
Mahindra reports its passenger vehicle sales surged by over 100% last year, increasing from 3,969 units sold in 2024 to 8,085 in 2025.
As a result, Mahindra finds itself amongst the two top performers in this segment when considering overall new passenger vehicle sales growth.
Much of this growth can be attributed to the remarkable performance of the XUV 3XO, which has taken to the South African market like a fish to water.
Another of the brand’s models that evidently appeals to the local market is the rugged Scorpio-N.
Mahindra claims the latter offers motorists leading active lifestyles, unmatched features in a capable adventure SUV.
These models were both crowned as the Motor Enthusiast’s Choice at consecutive South African Car of the Year events.
