NGK Spark Plugs

10/10/2026

Your vehicle’s electrical system starts with the right components. 🔧⚡

We’re breaking down starters and alternators, what they do, and why quality matters when it comes to reliable starting and charging performance.

Whether you’re a technician, shop owner, or automotive enthusiast, understanding the basics can help you make smarter repair and replacement decisions.

10/08/2026

THE UNDERHOOD
Coming to AAPEX
Booth

3 films. 3 days. One epic battle.

10/07/2026

The automotive industry is changing fast. Is your training keeping up?

Philip Austin of Niterra North America and Jay Goninen of Automotive Service Excellence (ASE) discuss what’s next for automotive technical training and what today’s technicians need to stay ahead.

What You’ll Learn:

- Where automotive training is headed

- How ASE certification can support career growth

- Ways to sharpen diagnostic and repair skills

- Resources to help you keep up with a rapidly evolving industry

Join host Doug Kaufman of Babcox Media for an insightful panel discussion with Philip Austin, Training Manager for Niterra North America, and Jay Goninen representing Automotive Service Excellence (ASE). Created specifically for professional automotive technicians, this video covers technical traini...

09/27/2026

Huge thanks to MI Kids Power Wheel Kids Drag Racing for inviting us out to race!

Kick starting the passion for racing! 🏎️

Power Wheels Podcast

09/25/2026

Starting the fall season off right.

Check out the NTK Caramel Apple Starter.
Because fall is all about that sweet start. 😏🔧

09/23/2026

Serving up fall vibes with a little extra spark. ☕🎃⚡️

09/14/2026

We stepped away from our Wixom HQ and headed into the Novi community to connect with local shops and get everyone excited for Shop to Shop 2026 (S2S26).

A big thank you to Dean’s Auto Repair and Sovel’s Auto Service for welcoming us, sharing some great conversations and helping us spread the word about S2S26.

September 23–24. Virtual training. Real-world knowledge.

Have you registered?

09/09/2026

This year’s Shop to Shop lineup brings together some serious automotive knowledge:

🔧 Donny Seyfer | NASTF
🚗 John Thornton | Autotrain
⚡ Tanner Brandt | AVTECC
🛠️ Niterra Product Managers | NGK & NTK

From diagnostics and shop resources to the latest product insights, these industry experts are ready to help you take your knowledge to the next level.

📅 September 23–24
💻 Virtual

S2S26 is where the industry comes together to learn, connect and grow.

Register here: https://bit.ly/4w9nKUv

09/01/2026

Donny Seyfer, Executive Officer of NASTF, is bringing his expertise to S2S26!

Join Donny on September 24 for a deep dive into vehicle security, data access, programming, and the NASTF resources available to independent shops and technicians.

📅 September 24 | 1 PM EDT
💻 Virtual & Free to Attend

Register at the link in bio.

08/27/2026

NGK never gives NPC energy.