05/27/2026
After a great few years on the water, we have made the difficult decision not to open Wisco River Rentals for the 2026 season.
Unfortunately, despite an extensive search, we were unable to find insurance coverage at a reasonable rate for our small family-run business. The best option available was nearly 4 times what we had previously been paying. Combined with rising fuel and operating costs, continuing to operate would have required significant price increases — something that never aligned with the affordable, family-friendly experience we wanted Wisco River Rentals to provide.
We are incredibly thankful for everyone who supported Wisco River Rentals over the years. It has been so rewarding to help visitors, families, and groups enjoy time on the water and experience everything the Wisconsin River has to offer. We’ve always taken pride in operating in a safe and responsible way, and we truly appreciate all of the support, referrals, and memories shared with us through this journey.
While we are unsure what the future may hold, we may explore opportunities again down the road if circumstances change.
Thank you again for supporting our small business and allowing us to be a part of your summers.
– JT, Kelsey, Kayla, and Kegan
Wisco River Rentals