10/15/2026
Good morning, my fellow resellers!
I wanted to share something with you that my daughter and I have been working on this week. It's nothing groundbreaking, but it's something that's really opened our eyes, and I figured it might help some of you as well.
We've been experimenting with moving more lower-priced inventory on Vinted and Depop, primarily clothing priced between $6 and $10.
And the results have been pretty impressive!
Yesterday alone, between the two of us and the two platforms, we sold approximately 20 items. Nothing particularly rare, no big-ticket grails, just good, quality, everyday clothing that people were happy to purchase at an affordable price.
And it got me thinking about something I've believed for years in business.
Sometimes we get so busy chasing the big sale that we overlook the money sitting right in front of us.
Think about this for a minute.
If you sell 20 shirts a day and average just $5 profit per shirt, that's $100 a day. Do that five days a week and you've generated $500 in gross profit before your other business expenses.
That's $26,000 annually at that pace!
And that's before you sell a single vintage piece, collectible, grail, or higher-end item.
Personally, I'd rather sell 10,000 shirts and make $5 each than sell 500 shirts and make $20 each. That's $50,000 versus $10,000.
Now, obviously, there's more work involved with moving 10,000 pieces, and your time, shipping supplies, platform fees, and other expenses all matter. But the principle is simple.
Volume creates consistency. Consistency creates cash flow. And cash flow gives you the freedom to grow.
Here's something else worth considering, especially if you're relatively new to these platforms.
Your sales history matters!
When a buyer sees a seller with 5 completed sales versus one with 1,500 completed sales, that established track record can make a difference in buyer confidence.
Every small sale is another opportunity to build that reputation, earn positive feedback, and establish yourself as a reliable seller.
And the beautiful thing about this approach is that you don't have to stop selling your higher-end merchandise!
We're certainly not going to.
We're simply building a foundation of smaller, consistent sales underneath those bigger transactions.
The everyday merchandise pays the bills. The bangers and grails help build the business.
Now, here's the important part.
If you're going to sell shirts for $8 to $10, you obviously can't be paying $6 or $7 for them. Ideally, you want to source quality pieces for around $2 to $3 each, sometimes less.
And yes, those pieces are out there!
You don't need vintage tags, expensive brands, or rare graphics on every shirt. There are plenty of people who simply want a nice, clean, quality shirt at a reasonable price.
You can source that merchandise yourself through thrift stores, yard sales, bulk purchases, and other opportunities.
We also happen to have inventory available in those lower wholesale price ranges if anyone needs help getting started, but please don't mistake this message for a sales pitch. That's genuinely not why I'm sharing it.
I'm sharing it because we're seeing the results firsthand, and I believe there's enough opportunity out here for all of us to do well.
I've been buying and selling things for a long time, and one lesson has followed me through every business I've been involved in:
Don't get so focused on how much you make on one transaction that you forget how much you could make across a thousand transactions.
Treat your reselling like a business. Give it the attention, consistency, and effort you'd give any other job that puts food on your table.
The results won't always happen overnight, but the work you put in today creates opportunities for tomorrow.
Anyway, just a little free information from one reseller to another. We're still learning, experimenting, and fine-tuning things ourselves.
If anyone has questions, wants to compare ideas, or thinks we might be able to help them grow their reselling business, please don't hesitate to reach out.
There's room for all of us to eat. Sometimes we just need to stop waiting for the steak and realize there's money in selling hamburgers, too! 😁
Have a great day, everybody!
— Jay White
Shade Tree Shirts n More
Shade Tree Supply Co.
