Dealer Advantage Group

06/02/2026

The car business is tough right now. Volume is down, front-end is pressured, back-end is squeezed.

You can still grow. We have done it with dealers of every size, in every market.

On June 10, Shawn McCool is hosting a private working session at DAG Headquarters for a small group of independent dealers. Real strategies, real case studies, and a roadmap you can take home and put to work.

Working session runs 3:00 to 6:00 PM. Happy hour follows from 6:00 to 8:00 PM.

Seats are limited to 10 dealers.

Register here: https://www.dealeradvantagegroup.com/in-person-training-registration.html

06/01/2026

Non-performers became producers. New dealers got real training. Mark Trusty has been out in Columbus doing the work that moves the needle.

He hit the ground running and hasn't slowed down. Always willing to share his insights, always ready to jump in, and never taking no for an answer when a dealer needs to level up.

Our team noticed. We voted him GOAT of the Month. 🐐 👏

Mark, we're glad you're on the team! Keep doing what you're doing!

05/28/2026

Most vendors will tell you their preload program works. They'll show you case studies. They'll talk about pe*******on rates and product mix and all the right things.

And then they'll cash your check and disappear.

Here's what we do instead.
Hit 20% pe*******on on preloads within 60 days of a full DAG installation, or we buy back every dollar of product inventory at 110% of cost. You either transform your F&I profitability, or you walk away with a 10% profit on the buyback.

There is no scenario where you lose.
We only offer this to dealers who are committed to the process. Product selection, full staff training, performance tracking. We do all of it. But we need a team that's going to show up.

Are you that dealer?

05/26/2026

There's a reason some F&I managers consistently hit $3,000+ PRU while others plateau at $1,500.

It's not talent. It's not luck. It's process.

On June 12, Monte Sommers is breaking down exactly what that process looks like (step by step, deal by deal) at DAG HQ in Westfield, IN.

If your numbers have been stuck, this is the day that changes it.
https://www.dealeradvantagegroup.com/in-person-training-registration.html

05/21/2026

Financed amounts are up 6.37% year over year. Customers are borrowing more. Which means the reserves being generated on your F&I sales are larger than they've ever been.

Here's the question nobody's asking you: where is that money going?

Every time a customer buys a warranty, a reserve goes into a pool. At most independent dealerships, it stays there, earning interest for somebody else, based on sales your team generated.

That's your money. You just don't have access to it.

DAG's Partner Profit program fixes that. It's built specifically for independent dealers who want to share in the interest on their own reserves. No risk. No gimmicks. The more you sell, the more you earn.

Run your own numbers on our website. The calculator takes two minutes. https://conta.cc/4qWHTMb

Most dealers are surprised by what they find. Then let's talk.

05/19/2026

The number one objection to a service contract isn't price.

It's "I've never used one before. I'll probably never use this one either."

That objection is already hard to overcome. In a market where deals per month are declining and customers are more payment-sensitive than ever, it's getting harder.

So we built a product that removes the risk entirely.

DAG's No Use No Lose program gives customers a refund of up to $4,000 if they never use their service contract. No claims, no benefits, no problem — they get their money back.

For dealers, it's a $495 surcharge and a tool to close deals that would have walked otherwise. Eligible vehicles up to 20 years old and 200,000 miles, including 4x4s and high-line imports.

Stop losing VSC deals to hesitation. Comment or DM us to learn more.

05/14/2026

Deals per month are down 4.47% year over year. And off-lease returns are about to make the slow side of the used car market even slower.

Most dealers are going to react to that. They'll scramble when the inventory sits, cut prices when the days pile up, and wonder why their margins are gone.

The dealers who win in this market aren't reacting. They're sourcing with intention right now, before the flood hits.

Have you looked at your acquisition strategy lately, or are you still buying the same way you did two years ago?

We offer a free inventory review. No strings. Just an honest look at what you're stocking, what's moving, and where you're leaving money on the table.

Hit the link to schedule a call. 📌 https://calendly.com/pat-hurst-dealeradvantagegroup/dag-inventory?back=1&month=2026-05

05/12/2026

PVR is up industry-wide. Deals per month are down. Dealers are leaning harder on the back end to make up for lost volume.

That's the right instinct. But here's the problem: you can only squeeze so much out of an undertrained F&I manager.

We’ve seen it a hundred times. The desk is doing its job. The numbers look like they should work. But the F&I office is leaving $500, $800, $1,000 per deal on the table because nobody ever taught them how to handle an objection, build a menu, or read a customer.

That's not a product problem. That's a training problem.

DAG has trained F&I managers at independent and franchise dealers across the country. One goal: help your team produce more, compliantly, with less friction.

If your F&I office has room to grow, you already know it. Let's talk. https://conta.cc/4sCdEJR

Schedule a meeting to discuss:Your DealershipThe Finance DepartmentExclusive Lucas Oil ProductsiTapMenuTrainingAnd anything else that you just want to chat about?

05/11/2026

Another successful DAG F&I Training in the books. 🏁

Over two days, our attendees didn't just sit through slides — they worked. Real scenarios, real numbers, real conversations about what it takes to perform at the highest level in F&I.

The work you put in this week will show up on your numbers.

Ready to level up your F&I team? Let's talk. https://conta.cc/4wFYarR

05/07/2026

The market is tighter. Deals per month are down. Financed amounts and payments are up, which means payment sensitivity is real and customers are feeling it.

In that environment, there's no shortage of people willing to tell you what you're doing wrong.

What's harder to find is a partner who will sit down with your team and actually help you fix it.

DAG gets into the process (sales, F&I, inventory, fixed ops) and works alongside your people until results show up on paper. No dropped binders. No disappearing acts.

If you're looking for a partner who's accountable to your outcome, not just their invoice, we'd like to talk.