DKW Club of America

10/31/2025

Oh too cute!

10/03/2025

Here is your chance to move Audi of North America to accept our desires to keep the Auto Union cars alive.

Audi Club North America wants to hear from you!We’re gathering insights from Audi enthusiasts—whether you currently own a classic Audi or hope to in the future—about your interest in and needs for parts. Your feedback will be shared in aggregate with Audi Tradition, the group dedicated to pres...

08/01/2025

🚗🔥 They kicked me out of the company I founded… and still, I didn’t give up — I built a better one.
Since I was a child, I dreamed of building cars that were different. Not out of whim, but out of conviction.
I studied engineering and worked for Karl Benz, the pioneer of the automobile.
With hard work, I founded my own company: Horch & Cie.
Everything was going well… until the investors decided they didn’t need me anymore.
They pushed me out of the very company I had created. 💼💔

I felt betrayed. Humiliated.
But not defeated.

The law wouldn’t let me use my own name for a new brand… so I turned to Latin.
“Horch” means “listen” — and in Latin, that’s Audi.

That’s how my new company was born.
With no money, but with experience, knowledge, and fire in my heart.
We started from scratch. We competed, innovated, persisted…
And little by little, we earned our place among the giants. 🛠️🚘

The Great Depression of the 1930s hit us hard.
But instead of disappearing, we joined forces with three other companies to survive.
That’s how the four rings of Audi were born — each one representing a brand that refused to vanish.

Audi isn’t a product of luck.
It’s a story of falling, uniting, resisting… and coming back stronger. 🏁🔗

"Sometimes failure is just the tight curve before you accelerate into your true destiny."

— August Horch, founder of Audi

09/16/2024

Some great pics!