Car Smart

03/16/2026

We will be closed today due to the weather.

01/21/2026

Congrats to Hallie from Wisconsin Rapids on her new BMW 330I! Her second purchase from us! Enjoy your new car and thanks for being part of our car smart family!

12/22/2025

Friendly reminder ALL Car Smart locations will be CLOSED on Christmas Eve and Christmas Day. We will never put profits ahead of our people spending the holidays with their loved ones. We will resume normal business hours on Friday December 26th. Thank you for your understanding.

10/28/2025

Shelby showcasing our most affordable car on the lot. If you are balling on a budget come check out this Nissan Leaf for less than $3500.

09/02/2025

08/14/2025

🚗✨ It’s been an incredible year for Car Smart! ✨🚗

First, we were honored to be named Best Used Car Dealer in Marathon County 🏆 — and now, we’re proud to announce that we’ve also been awarded Top Rated Dealer status by CarGurus!

These achievements mean the world to us because they reflect what we strive for every single day — doing business the right way. No shortcuts. No gimmicks. Just honest service, quality vehicles, and putting our customers first.

We’re excited for what the future holds, and we’ll keep raising the bar for what buying a car should feel like.

Thank you to our amazing team and loyal customers who make it all possible — here’s to even more milestones ahead! 🙌

08/02/2025

We are deeply honored to have been named the Best Used Car Dealership in Marathon County.

When I started Car Smart in 2019, I was living out of a motel in Weston with a simple goal: to offer reliable vehicles at affordable prices. What has happened since then has exceeded anything I could have imagined. In just six years, we’ve grown from a tiny lot to one of the largest independently owned used car dealerships in all of Wisconsin. In fact, only three other privately owned independent dealerships in the entire state sold more used cars than we did last quarter.

This recognition belongs to our customers—our Car Smart family. From day one, we’ve focused on doing right by the people who walk through our doors. What’s formed in return is something rare in the automotive world: a genuine bond between a dealership and its customers. Today, more than half of our business comes from repeat and referral customers, which says everything about the trust and loyalty you’ve shown us.

Many of you have stood by us, especially when it counted most. You’ve championed us in your communities and online, standing up for us when others tried to tear us down. Your voices, your belief in what we’re doing, and your support have propelled us to heights we never thought possible.

Thanks to you, we’ve expanded to a new location—and we’re excited to announce a third location coming soon, dedicated exclusively to used trucks. More affordable vehicles are arriving in our area than ever before, and we’re proud to offer a selection unmatched by any dealership nearby.

I also want to recognize our incredible team. With just 16 full-time employees, the level of commitment, hard work, and sacrifice it takes to operate at this scale is nothing short of extraordinary. Each person here plays a vital role, and I am endlessly grateful for their dedication.

From the bottom of my heart—thank you. For your support, your loyalty, and for making this dream a reality. We’re just getting started.

AJ Stark
Owner

Visit these exceptional businesses and organizations to receive the best products and services!

06/06/2025

If you’re a new car dealership facing challenges and seeking a strategic partner, we’d like to connect. As one of the fastest-growing and most innovative used car dealers in Wisconsin, we have the proven processes, experienced teams, and resources to help restore profitability to your operation.

We offer capital infusion and market-proven strategies tailored to today’s automotive landscape. In return, we seek an equity position as part of a mutually beneficial partnership.

Let’s explore how we can turn your dealership around—together.

04/12/2025

Congrats to Curtis on his new Chevy Malibu! Welcome to the Car Smart Family!

01/27/2025

I am super excited to announce the addition of a new managing partner to help drive the growth of Car Smart. Please welcome Justin Stanford. We have a long working history together and have big aspirations for 2025 that include several new locations and a new car franchise. Our people are our greatest assets and good people make great businesses. Looking forward to a record shattering year together.

08/31/2024

Car Smart will be closed Monday, September 2nd in observance of Labor Day. We will never put profits ahead of employees spending a holiday with their loved ones. Ever. We will resume normal business hours on Tuesday.

-AJ Stark
Owner

08/06/2024

Car Smart is growing! With increased sales and a new location in Weston we have immediate openings for 3 qualified Sales People. We are the largest Independent Used Car Dealer in the area and have a selection of affordable cars that can’t be matched in this area. The job is simple. To make friends with prospects, identify their wants and needs, and help them find the perfect car for them.
Experience in automotive sales is preferred but no necessary. Any experience in customer service, the hotel & restaurant industry, retail sales, or call centers are encouraged to apply.
Benefits
• Medical Insurance
• Paid Vacation
• Growth Opportunities
• Above average industry pay
• Family owned and operated
• Base salary + Commission
Responsibilities
• Build relationships & create customers for life. Assist them in selecting a vehicle by asking questions and listening carefully to their responses.
• Perform high-quality and professional demonstrations on our used vehicles.
• Follow-up with buyers to ensure referral business.
• Learn to overcome objections and thrive in sales situations
• Follow up with internet leads
• Field Sales Calls and Set Appointments
• Market yourself on social media
Qualifications
• Available to work flexible hours & weekends
• Fantastic communication skills with your customers
• Professional, well-groomed personal appearance.