Dixon & Son Tires

10/15/2026

08/20/2026

California just approved new replacement-tire efficiency standards — and we’ve got some serious questions.Are these regulators still high from last night’s party? Because these new rules could eventually limit tire choices, reduce availability, and hit consumers right in the wallet.We’re all for safety. We’re all for quality. But when regulations start restricting what tires Californians can buy, that’s overreach — the kind of control we’re trying to avoid.Government rarely seems to help with daily life… it just keeps adding more rules. And these new standards may end up doing the opposite of what they claim — making tires less affordable, not more.Either way, we’ll keep doing what we’ve always done: helping our customers find the right tire for their vehicle, their needs, and their budget.

08/07/2026

Need new tires? Alignment feeling off? Oil change overdue?
We’ve got you covered — cars, trucks, fleets, forklifts, Bobcats, and everything in between.
✅Brand-new tires
✅Precision alignments
✅Quick oil changes
✅Fleet service that keeps your business rolling
✅Forklift & Bobcat tires
✅Semi-truck tire deals that actually save you money Whether you’re running one truck or a whole fleet, we’ve got the right rubber and service to keep you moving. Stop in today and roll out on fresh tires
Drop a comment or DM us for current specials Your next set of tires (and smoother ride) is waiting. Let’s get you rolling!

04/30/2026

Driving on underinflated tires can lead to uneven tire wear and lower gas mileage. Make sure your tires are properly inflated to get the most out of them!

02/20/2026

Regularly inspect your tires for signs of damage, like punctures or dry rot in older tires.

02/20/2026

: Feeling every bump? It might be your tires.

Issues like warped rims, stiff sidewalls, or flat spots can take a toll on ride comfort. That’s why routine maintenance matters. Regular tire rotations and alignments, along with a suspension check, can help pinpoint the problem and restore a smoother ride.

01/29/2026

Happy New Year from Dixon & Son Tires! To all our amazing customers in Watsonville, Santa Cruz, Monterey, and beyond—thank you from the bottom of our hearts for trusting us with your rides in 2025. Since 1973, we've been proud to serve our community with quality tires and auto repairs, and your loyalty means everything to us.Kicking off 2026 strong: We're bringing back the legendary Dunlop brand—performance you know and love, now back in stock for cars, trucks, and more!
Plus, we're adding more economical tire options to help stretch your budget in these crazy times—great quality without breaking the bank.

Stop by 125 Walker St or give us a call at (831) 722-4197 to see what's new. Let's roll into the new year safely and affordably together!Dixon & Son Tires – Your family-owned tire experts since 1973.

01/22/2026

Winter tires are essential when you live in areas that get colder than 45 degrees. Winter tires provide better grip and performance in winter conditions than all-season tires.
📲 https://www.westsidetire.net/shop-for-tires

01/21/2026

Community-Minded Business GuidelinesBuilding a Stronger Local Economy TogetherWe value loyalty, fairness, and keeping business local to reduce unnecessary travel, gas costs, and time. Here's a straightforward set of principles that many small businesses follow to support one another and thrive:For Suppliers/Vendors:When you build a relationship with a local customer (e.g., selling them a product or service), consider prioritizing their business by limiting direct sales of the same item to their nearby direct competitors (ideally within a 15–30 mile radius).
This helps protect each business's opportunity to earn revenue, minimizes redundant local travel/logistics, and fosters long-term partnerships rather than constant undercutting.

For Customers/Buyers:If a competitor or out-of-area provider offers a lower price or similar service, give your regular local supplier the first chance to match it or respond.
Loyalty isn't just nice—it's practical. When customers stick with reliable local partners, everyone benefits from stable relationships, quicker service, and a healthier community economy instead of endless price wars that hurt margins for all.

12/18/2025

Holiday Hours Announcement from Dixon & Son Truck Tire Dear valued customers,As the holiday season approaches, we want to wish you all a very Merry Christmas and a Happy New Year filled with joy, family, and safe travels!Please note that we will be closed for the Christmas and New Year's break starting December 25th. We'll be back and ready to serve you on Friday, January 2nd.Thank you for your continued support throughout the year—it means the world to our family-owned business. Drive safe, and we'll see you in the new year! Dixon & Son Truck Tire Team