Lane Automotive

Lane Automotive Your source for racing, high-performance automotive parts & accessories since 1964.
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Founded in 1964 as a part-time venture in George Lane’s garage, Lane Automotive has become a speed equipment industry phenomenon. Since the days when local racers lined up to buy racing parts at that tiny, one man shop, the company has grown and is comprised of four separate divisions. One thing has remained the same throughout the years of growth at Lane Automotive: the desire to provide the best parts and the best service at competitive prices.

Spark Up Savings with MSD Performance and ACCEL Performance!Now through September 27th, save up to 10% off select distri...
09/01/2026

Spark Up Savings with MSD Performance and ACCEL Performance!

Now through September 27th, save up to 10% off select distributors, ignition coils, spark plugs, wire sets, and much more.

📍 Visit us today 🕓 Open Monday - Friday, 9 AM - 6 PM.

08/28/2026

We made our way around the Founders' Day Cruise-In to ask attendees a few questions and hear what they had to say.

Great cars, great people, and a few answers we definitely weren’t expecting.

A few scenes from the 2026 Lane Automotive Founders’ Day Cruise-In.An incredible mix of cars, plenty of great details, a...
08/26/2026

A few scenes from the 2026 Lane Automotive Founders’ Day Cruise-In.

An incredible mix of cars, plenty of great details, and a parking lot full of people who share the same passion. Thanks to everyone who came out and made the day a memorable one.

Lane Automotive has added new high-performance brake components from Wilwood Disc Brakes , including a number of new app...
08/25/2026

Lane Automotive has added new high-performance brake components from Wilwood Disc Brakes , including a number of new application-specific performance brake solutions, new XRS series street performance calipers, and Wilwood’s new BP-22 compound pads, Wilwood's most advanced street-friendly and ceramic-based compound to date.

08/21/2026

The 3rd Annual Lane Automotive Founders' Day Cruise-In brought together an incredible mix of vehicles. Vintage classics and hot rods shared the tarmac with modern performance cars, imports, and custom trucks and Jeeps.

A big "Thank You" goes out to Holley for presenting the event and joining us for the evening, and to everyone who brought a vehicle to show or stopped by to take it all in.

Here’s a look back at the Founders Day Cruise-In.

We’re just one day away from the 2026 Lane Automotive Founders’ Day Cruise-In!Tomorrow, we’re celebrating the history an...
08/19/2026

We’re just one day away from the 2026 Lane Automotive Founders’ Day Cruise-In!

Tomorrow, we’re celebrating the history and passion behind Lane Automotive with an afternoon of great cars and the automotive community that continues to drive it all forward.

We’re looking forward to seeing what rolls in!

📍 Lane Automotive, Watervliet, MI
📅 August 20 | 4–7:30 PM ET

Presented by Holley

With just over one week left, now is the time to save on select Holley EFI systems, carburetors, and accessories. Don't ...
08/19/2026

With just over one week left, now is the time to save on select Holley EFI systems, carburetors, and accessories.

Don't miss your chance to upgrade your fuel system and performance setup while these savings last.

🔥 Save up to $300 on select Holley EFI products.
🛒 Shop now before the sale ends on August 31st | Open Mon-Fri 9 AM-6 PM.

Attending Founders' Day? Post a picture from the event with to be entered in a drawing for a $100 Lane Automotive gift...
08/18/2026

Attending Founders' Day?

Post a picture from the event with to be entered in a drawing for a $100 Lane Automotive gift card!

Winner announced at the event at 7:00 PM (must be present to win).

Address

8300 Lane Drive
Watervliet, MI
49098

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

Telephone

+12694638136

Website

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