03/29/2026
His Father Loved an Oldsmobile So Much It’s on His Headstone, Now He Owns 35 of Them
For Jim Schultz, cars are not just machines; they are family, history, and identity. And for him, that story is written almost entirely in one name: Oldsmobile.
At the center of his collection is an Oldsmobile 88 Holiday Sedan, a car that has been part of his life for decades. Remarkably, no one outside his family has ever turned a wrench on it. His father maintained it for the original owner, then bought it himself about 50 years ago for just $400. He loved the car so deeply that its image is carved into his headstone, a tribute not just to a vehicle, but to a way of life.
Jim was born into that world. His father worked as a mechanic at Oldsmobile dealerships and later ran his own garage, buying and selling Oldsmobiles to support the family. By the time Jim was 12, he was already working alongside him. Everywhere he looked, there were Oldsmobiles, and that early exposure turned into a lifelong passion.
Over the years, that passion grew into an extraordinary collection. Today, Jim owns around 35 Oldsmobiles, all housed in a massive 6,000-square-foot building on his property, a space he affectionately calls his “toy box.” His late wife used to joke that if he brought home one more car, it had better be big enough for him to live in.
His collection spans decades of automotive history. The oldest is a 1940 Oldsmobile Series 90, notable for featuring one of the first automatic transmissions ever offered in a production car. The newest is a 1989 Custom Cruiser station wagon, which he nicknamed the “Lab Cab” because he has driven it across the country with his black Labrador dogs in the back. He also owns multiple Toronados and Rocket 88s icons in their own right.
Yet despite all of that, the car he returns to again and again is the 1957 88 Holiday.
As president of the National Antique Oldsmobile Club, Jim remains deeply involved in preserving the legacy of the brand. He recently brought the ’57 Holiday to the club’s annual convention in Pennsylvania. The car remains largely untouched, its original paint and engine still intact. Aside from a fresh set of tires, it is exactly as it has always been, and it still drives beautifully.
Oldsmobile, once a cornerstone of American automotive innovation, was discontinued by General Motors in 2004. For Jim, that only makes his mission more important.
Someone has to keep these cars alive.
He believes that if more people truly understood how well-engineered these vehicles were, they would no longer be the hidden gems they are today. Among enthusiasts, Oldsmobiles are considered one of the best-kept secrets in the collector world.
And for Jim Schultz, that secret is worth preserving for as long as he can keep turning the key.