took ownership of a struggling Buick dealership in Traverse City, Michigan. Within a year it became the top-performing dealership in the region. Since that time, the company has grown to represent eight new vehicle manufacturers, a multi-location used vehicle dealership, three Byrider dealerships, Brake & Alignment Plus+, Bill Marsh Body & Paint, and Thrifty Car Rental. The auto group is headquartered in Traverse City with locations in Kalkaska, Ga***rd, Saginaw, and Grand Rapids. A simple yet impactful mantra of Bill Marsh, Sr. was, "Remember, we're not in the car business... we're in the people business." The company’s success is ultimately driven by the value it creates for people. Customers can take the wheel of their car buying experience with negotiation-free, customizable shopping at Bill Marsh. Today, Bill Jr., Jamie, and Mike Marsh operate the company with the intent to make Bill Marsh Auto Group the standard in the region for top customer satisfaction, employee loyalty, and community involvement.
------
All posts to this page are subject to review by Bill Marsh staff. All comments must be suitable for all audiences. Any comment considered inappropriate will be removed from the page. This includes vulgar or inappropriate language and overly offensive or aggressive posts in regard to the company, its customers, or employees. Please respect the privacy of our employees by refraining from posting any identifying information (name, affiliations, etc.) Bill Marsh staff reserves the right to ban users from the page for violating our policy.
