What are the opening hours?

Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm Saturday 9am - 2pm

Action Water Sports of Traverse City

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Traverse City, MI
Action Water Sports of Traverse City

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Serving your boating needs from Manistee to Mackinaw.

Welcome to AWS of Traverse City, the premier boat dealership in Northern Michigan, featuring a premium lineup of MasterCrafts, Barletta pontoons, Cobalt boats, and Tidewater center consoles.

10/29/2026

The newest addition to the Cobalt lineup is here! 👀🌊

Meet the 265 Coastal, built for cruising, sandbar days, and making the most of every minute on the water. 🤙

10/28/2026

We’re loving everything the MasterCraft lineup has to offer! 🤙🏄

Which feature is your favorite 👀 Let us know in the comments! 👇

boatlife

10/27/2026

It’s always a good time on the Cobalt R33👏😎

10/26/2026

In love with all the details on the 210LXF! 🤩🐟

10/25/2026

Why wait until spring to start thinking about your next boat? 👀🍂

Fall comes with plenty of reasons to make your move—from seasonal incentives and in-stock savings to higher trade-in values and custom-order opportunities.

Get the inside scoop in our Smart Boat Buyers Guide! 🤙

10/23/2026

A closer look at the Barletta Cabrio 24 UE 👀

Loaded with all the features you need for a day on the water.

Ready to step aboard? Stop by one of our locations and see it for yourself😎

10/22/2026

Mentally, we’re here.🏄🌊😎

10/21/2026

That blue though😮‍💨

We’re loving this MasterCraft Boat Company X22! 🤩🌊

10/20/2026

10/17/2026

Your weekend plans just got an upgrade with the R35 👀

08/03/2026

Join us for an afternoon on the waterfront! 🌊🍹

Mark your calendars for August 6 from 3–6 PM and meet us at Riverwalk Grill in Elk Rapids to explore the newest models from MasterCraft, Cobalt, Barletta, and Tidewater.

Whether you're shopping for your next boat or just want to check out the latest models and innovations, this is the perfect chance to browse our premium lineup, enjoy a complimentary drink courtesy of Action Water Sports, and connect with fellow boating enthusiasts.

Sign up through the link in our bio! We can't wait to see you there! 🚤☀️

Please note: This is a viewing event only. Test drives will not be available.

#2027

07/15/2026

🚤 Last chance to RSVP! 🌊

Join us this Thursday, July 16, from 12–5 PM for our Leelanau Cellars Ride & Drive Event in Omena!

Get behind the wheel and experience our premium lineup:
🌊 MasterCraft
☀️ Barletta
⚓ Cobalt
🎣 Tidewater

Whether you're shopping for your next boat or just want to experience the latest innovations on the water, this is your chance to take a test drive and talk with our team.

📍5019 NW Bay Shore Dr. Omena, MI 49670
🗓️ July 16 | 12–5 PM

Reserve your spot today! Find more details and the RSVP link in our bio. 🔗

07/09/2026

🚤 Join us for a Ride & Drive at Leelanau Cellars!

Experience our premium lineup of boats on July 16 from 12–5 PM in Omena.

🌊 MasterCraft – Experience the industry's leading wake boat and its latest innovations.
☀️ Barletta – Cruise aboard one of the smoothest-riding pontoons on the water.
🎣 Tidewater – Explore the boat that's built for every adventure.
✨ Cobalt – Discover the luxury and craftsmanship that sets Cobalt apart.

After your demo ride, relax with a complimentary w**e tasting courtesy of Action Water Sports. 🏄

Space is limited, so be sure to RSVP ahead of time. The link is in our bio! 🔗

We can't wait to see you on the water! 🙌

06/03/2026

✨️ Have you seen this beauty sparkling out front?! ✨️

The black and viridian flake is 🤩

05/20/2026

The 2026 R31 - because overdoing it doesn't exist.

05/06/2026

Last week was one for the books 😎

Some of our team members had the opportunity to visit the Traverse City Wh***ey Co. rickhouse, the only true rickhouse in Michigan, to sample and select our very own barrel. Our chosen barrel will be bottled in the next few weeks and gifted with boat purchases. We even got to sign the barrel we selected.

Thank you to Traverse City Wh***ey Co. for an incredible experience from start to finish. This is one we won’t forget!

Address

611 Olesons Commerce Drive
Traverse City, MI
49685

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm
Saturday	9am - 2pm

Website

https://actionwater.com/, https://actionwater.com/events/month/?tribe_eventcategory%5B0%5D=504

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