Roughlock Auto

Roughlock Auto Roughlock Auto is a family owned dealership that prices our vehicles aggressively so they sell quickly!

Our philosophy is straightforward and simple…We would rather have a lifetime customer than a one-time customer. Our mission at ROUGHLOCK AUTO is to "treat our customers as we would want to be treated ourselves". We will accomplish this mission with each and every motor vehicle we sell. We drive ourselves to consistently carry the finest used vehicles that can be found anywhere. We uphold the highest level of integrity with our customers, the automobiles we represent, and our employees.

Thank you Christina and Tim from Gillette! Christina was on the hunt for the right SUV, she found one that just so happe...
09/03/2026

Thank you Christina and Tim from Gillette!

Christina was on the hunt for the right SUV, she found one that just so happens to be her favorite color.

Congratulations on your new 4runner!

Welcome to the Roughlock family.

09/02/2026

JOB OPENING in SALES!
Call us at 605-717-2400 for more information!

09/02/2026

Promo time!
For our September Promo we're giving away ONE YEAR (52 Weeks) of Leones' ice cream to two winners, so make sure to get entered!
How to enter?
👍Like
🗣In the comments, tag a friend you want to eat ice cream with, and tell us your favorite Leones' flavor!

Good luck everyone, make sure to follow us for updates on this promo and future promos!

WINNERS!We've drawn the winners for the August Promo! Congratulations to Mikayla Wetz and Amanda Lee DeWain for winning...
09/02/2026

WINNERS!
We've drawn the winners for the August Promo! Congratulations to Mikayla Wetz and Amanda Lee DeWain for winning $150 to Ally's Eats! Thanks to everyone for entering, remember to stay tuned for more awesome promos!

Winners, please pick up your prizes at Roughlock Auto before 10/3/2026 or it will be forfeit.

09/02/2026

🐎 THINK YOU CAN HANDLE THIS PONY? 🐎

How fast can you get her around the Autocross?

How quick can you launch — and stop her in the box?

Think you can maneuver her around the Barrels?

Or maybe you just want to put your foot down and see what she can do on the Drag Strip. 😏🔥

Whatever your Mustang Rally style is…

This Pony is looking for a NEW RIDER!

She’s FOR SALE and waiting for someone to take the reins.

👀 See her along I-90 in Spearfish during the Sturgis Mustang Rally!

🐎 RIDE, SALLY, RIDE… right on over to ROUGHLOCK AUTO!

09/02/2026

Check out this 2023 Tacoma SR5 😎

Congrats on the BMW Morgyn! Very clean 550i hitting the streets 🤳Thank you for your business!
09/01/2026

Congrats on the BMW Morgyn!

Very clean 550i hitting the streets 🤳

Thank you for your business!

09/01/2026

2024 F-150 TREMOR package

3.5L eco boost

Only 17k miles

On sale today!

*Still under factory warranty

https://roughlockauto.com/used-inventory

3125 E Colorado Blvd.
Spearfish, SD

605-717-2400

The gas station called.. said you havent been hanging around as much.Things change when you buy a hybrid. At 48 mpg the ...
08/31/2026

The gas station called.. said you havent been hanging around as much.
Things change when you buy a hybrid.

At 48 mpg the fuel stops are less frequent.

With heated leather seats and a sunroof this 2013 Volkswagen Jetta Premium will get you to your destination in comfort 😎

View at our website:
https://roughlockauto.com/used-inventory

See in person:
3125 E Colorado Blvd, Spearfish

Employee Appreciation Picnic! We are blessed with some of the very best!
08/30/2026

Employee Appreciation Picnic! We are blessed with some of the very best!

Address

3125 E Colorado Boulevard
Spearfish, SD
57783

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 9am - 6pm

Telephone

+16057172400

Website

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