06/21/2026
PRO TIP:
One of the easiest ways to protect dealership profitability starts during the trade appraisal.
Train your sales team to ask:
"Will you be providing us with both key fobs today?"
If the customer only has one fob, make note of it so F&I can follow up naturally:
"I noticed Jimmy mentioned you only have one key fob today. Would it be possible to get the additional one? The reason I ask is because replacement fobs have become incredibly expensive, and we try to address that upfront whenever possible."
If they provide two fobs, take it a step further:
"I noticed you brought both key fobs with you today. Were those the original fobs that came with the vehicle? Thank you. They're very expensive to replace because of the proximity sensor technology in today's vehicles."
Small questions like these create awareness, uncover potential reconditioning costs, and demonstrate attention to detail. Sometimes the little things make a big difference in a deal's profitability.
Are your salespeople asking about key fobs during every appraisal, or are you finding out after the trade is already booked?