Merchant Ford

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Merchant Ford Your family-owned and locally run full-service Ford dealership in Selma, Alabama!
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Why Buy From Merchant Ford

At Merchant Ford, we keep to the Ford Customer Promise, where your customer experience is just as important as the vehicle, and the vehicle that you do receive is engineered to deliver a passionate and rewarding driving experience. Welcome to the Merchant Ford, a fast and convenient way to research and find a vehicle that is right for you. Whether you are looking for a new or used Ford car, truck, or SUV you will find it here. We have helped many customers in or near Selma, Jemison, Demopolis, Camden, Thomasville, Prattiville, Tyler, Hope Hull, Elba, Greenville, Enterprise, Dothan, Ozark, Fort Rucker and Andalusia find the Ford of their dreams!

What’s a Bronco® adventure without a copilot?Ford Bronco® Badlands® with optional equipment and aftermarket accessories ...
10/21/2026

What’s a Bronco® adventure without a copilot?

Ford Bronco® Badlands® with optional equipment and aftermarket accessories shown. Previous model year shown.

Ford Pickup & Delivery may sound like a high-end luxury perk. But we really do pick up, service, and return your vehicle...
10/21/2026

Ford Pickup & Delivery may sound like a high-end luxury perk. But we really do pick up, service, and return your vehicle at no extra charge. See the first comment for details.

Ford Pickup & Delivery is offered by participating dealers and may be limited based on availability, distance, or other dealer-specified criteria. Does not include parts or repair charges. A nonoperational vehicle is not eligible and will require a Roadside event.

10/21/2026

Your family didn’t get too big, your SUV just got too small, and the Explorer is built to fix exactly that. 😳

$4,000 off, lifetime powertrain warranty, free delivery, and three days to bring it back if it doesn’t fit the whole family.

Tap the link in our bio and we’ll get you exact pricing.

Come see us at Merchant Ford!

Disclaimer: Promo subject to current dealer availability and program terms. Contact dealer to verify.

F-150® desert mode? On.Ford F-150® Raptor® shown with optional equipment. Previous model year shown.
10/19/2026

F-150® desert mode? On.

Ford F-150® Raptor® shown with optional equipment. Previous model year shown.

10/19/2026

Most people are stuck between a car that’s too small and an SUV that’s too much, and the Bronco Sport is exactly what’s in between.

Up to $2,750 off, free delivery, and three days to exchange it if it’s not right. 😎

Tap the link in our bio and we’ll get you out-the-door numbers.

Come see us at Merchant Ford!

Disclaimer: Promo subject to current dealer availability and program terms. Contact dealer to verify.

The Bronco® handles the rough stuff. You just find the best place to park.Ford Bronco® Badlands® shown with optional equ...
10/17/2026

The Bronco® handles the rough stuff. You just find the best place to park.

Ford Bronco® Badlands® shown with optional equipment and aftermarket accessories. Previous model year shown.

The scenic route looks a lot better behind the wheel of a Bronco®.Ford Bronco® with optional equipment and aftermarket a...
10/16/2026

The scenic route looks a lot better behind the wheel of a Bronco®.

Ford Bronco® with optional equipment and aftermarket accessories shown.

From hauling the gear to finding the trailhead, the Super Duty® is always busy.Ford Super Duty® shown with optional equi...
10/15/2026

From hauling the gear to finding the trailhead, the Super Duty® is always busy.

Ford Super Duty® shown with optional equipment.

First things first. Ford F-150® is #1 for Initial Quality two years in a row.For JD Power 2026 U.S. Initial Quality Stu...
10/14/2026

First things first. Ford F-150® is #1 for Initial Quality two years in a row.

For JD Power 2026 U.S. Initial Quality Study award information, visit jdpower.com/awards. Awards based on 2026 model year. Newer models may be shown.

10/14/2026

This award reflects something bigger than a sales number.

It represents every family in Central Alabama that trusted us to get it right, and we do not take that lightly.

Come see us at Merchant Ford in Selma, Alabama for your next vehicle or rental!

Address

1406 East Highland Avenue
Selma, AL
36703

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 9am - 5pm

Telephone

+13348752330

Website

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