Merchant Ford

Merchant Ford Your family-owned and locally run full-service Ford dealership in Selma, Alabama!
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Why Buy From Merchant Ford

At Merchant Ford, we keep to the Ford Customer Promise, where your customer experience is just as important as the vehicle, and the vehicle that you do receive is engineered to deliver a passionate and rewarding driving experience. Welcome to the Merchant Ford, a fast and convenient way to research and find a vehicle that is right for you. Whether you are looking for a

new or used Ford car, truck, or SUV you will find it here. We have helped many customers in or near Selma, Jemison, Demopolis, Camden, Thomasville, Prattiville, Tyler, Hope Hull, Elba, Greenville, Enterprise, Dothan, Ozark, Fort Rucker and Andalusia find the Ford of their dreams!

Pack what you need and bring the whole crew. There’s always room for one more adventure with the Raptor®.2026 Ranger® Ra...
09/05/2026

Pack what you need and bring the whole crew. There’s always room for one more adventure with the Raptor®.

2026 Ranger® Raptor® with optional equipment, extra-cost color option, and aftermarket accessories shown.

Reserve a place for your whole family with Covercraft® Carhartt® Rear Protective Seat Covers. Head into our dealership t...
09/04/2026

Reserve a place for your whole family with Covercraft® Carhartt® Rear Protective Seat Covers. Head into our dealership to see how Ford Accessories can help make every trip easier.

If your weekend involves a little more dirt than pavement, the Bronco® is the perfect car to bring along.
09/03/2026

If your weekend involves a little more dirt than pavement, the Bronco® is the perfect car to bring along.

09/02/2026

🎉 Happy Birthday, Robert Friday! 🎂

Everyone at Merchant want to wish our amazing salesperson, Robert, a very happy birthday! We appreciate your hard work, dedication, and the great way you take care of our customers.

We hope your day is filled with happiness, laughter, and plenty of reasons to celebrate. Here’s to another great year ahead!

🎈 Happy Birthday, Robert! We’re glad to have you on the Merchant team! 🚗🎉

09/01/2026

Help support your local community this September during the annual Ford Dealer Global Food Drive. Donate non-perishable food at Merchant Ford today.

Max payload varies based on accessories and vehicle configuration. See label on doorjamb for carrying capacity of a specific vehicle. Always properly secure cargo.

The best views come after the roughest roads. The Ford F-150® Raptor® R is up for the challenge.2026 Ford F-150® Raptor®...
08/31/2026

The best views come after the roughest roads. The Ford F-150® Raptor® R is up for the challenge.

2026 Ford F-150® Raptor® R with optional equipment and aftermarket accessories shown. Always consult the Owner’s Manual before off-road driving, know your terrain and trail difficulty, and use appropriate safety gear.

🏜️✨ THE HERITAGE EDITION — WHERE OLD-SCHOOL MEETS HORSEPOWER ✨🏜️Merchant Ford stands for upfront pricing, friendly servi...
08/31/2026

🏜️✨ THE HERITAGE EDITION — WHERE OLD-SCHOOL MEETS HORSEPOWER ✨🏜️

Merchant Ford stands for upfront pricing, friendly service, and a no-nonsense buying experience. This New 2026 Ford Bronco Heritage Edition 4WD in Ruby Red Metallic Tinted Clearcoat brings back the classic Bronco look — round headlights, retro badging, white wheels — but underneath it's all modern muscle, with the Sasquatch Package and a manual convertible roof for true open-air freedom.

🌟 Highlights Include:
✅ 2.7L EcoBoost Twin-Turbo V6 Engine (315 HP)
✅ 10-Speed Automatic Transmission
✅ Automatic Full-Time 4WD with Selectable Terrain Modes
✅ Sasquatch Package with 35" Tires
✅ Trail Control Off-Road Speed Control
✅ Manual Convertible Roof with First & Second-Row Targa Sunroof Panels
✅ Flip-Up Rear Windshield
✅ Heated Front Bucket Seats
✅ Heated Steering Wheel
✅ Dual-Zone Front Climate Control
✅ SYNC 4 with Alexa Built-In & 12" Center Display
✅ Apple CarPlay & Android Auto
✅ Connected Navigation with Voice Activation
✅ Ford Connect Mobile Hotspot
✅ Pre-Collision Assist with Pedestrian Detection
✅ Lane-Keeping System
✅ BLIS (Blind Spot Information System)
✅ Cross-Traffic Alert
✅ Rear Camera
✅ Smart Device Remote Start
✅ 17" Unique White Wheels with Heritage Bodyside Graphics

Take the roof off, hit the trail, and remember why the Bronco name means something — this Heritage Edition delivers the nostalgia and the horsepower to back it up.

💳 Financing Available
✅ Good Credit, Bad Credit & First-Time Buyer Programs
🛡️ Extended Warranties Available
🚛 Nationwide Delivery Available

Come experience this Heritage Edition at Merchant Ford today!

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📞 (334) 875-2330
📍 1406 East Highland Ave., Selma, AL 36703
🌐 www.merchantford.com



Terms and conditions may apply. Additional costs may include applicable license, registration, title, documentation fees, taxes, dealer fees, and government charges. Contact Merchant Ford for complete details and qualification requirements.

⚡✨ COURTESY MAVERICK XLT HYBRID — 42 MPG, JUST REDUCED ✨⚡Merchant Ford stands for upfront pricing, friendly service, and...
08/31/2026

⚡✨ COURTESY MAVERICK XLT HYBRID — 42 MPG, JUST REDUCED ✨⚡

Merchant Ford stands for upfront pricing, friendly service, and a no-nonsense buying experience. This 2026 Ford Maverick XLT Hybrid, finished in Azure Gray Metallic Tri-Coat with a Navy Pier/Aspen Gray interior, is one of our Courtesy vehicles — loaded with the XLT Luxury Package and just reduced $2,000, now $34,484.

🌟 Highlights Include:
✅ 2.5L Hybrid Gas/Electric Powertrain
✅ Power-Split Electric CVT Transmission
✅ 42 City / 35 Highway MPG
✅ Heated Front Seats
✅ Soft Vinyl Wrapped Heated Steering Wheel
✅ Pro Power Onboard (400W)
✅ Remote Start System
✅ LED Box Lighting
✅ Apple CarPlay & Android Auto
✅ SYNC 4 with 13.2" Center Display & 911 Assist
✅ 5G Ford Connectivity Package (WiFi Hotspot)
✅ Ford Co-Pilot360 (Pre-Collision Assist, BLIS, Lane-Keeping System)
✅ Pre-Collision Assist with Pedestrian Detection & Intersection Assist
✅ Rear Cross-Traffic Braking
✅ Rear Parking Sensors & Backup Camera
✅ Trailer Sway Control
✅ Intelligent Access with Push-Button Start
✅ 17" Carbonized Gray Aluminum Wheels

With hybrid efficiency, a full comfort package, and a fresh $2,000 price cut, this Courtesy Maverick is a smart way into a nearly-new truck for less.

💳 Financing Available
✅ Good Credit, Bad Credit & First-Time Buyer Programs
🛡️ Extended Warranties Available
🚛 Nationwide Delivery Available

Come see this Maverick Hybrid at Merchant Ford today!

👍 Like | 💬 Comment | 🔄 Share | ➕ Follow

📞 (334) 875-2330
📍 1406 East Highland Ave., Selma, AL 36703
🌐 www.merchantford.com



Terms and conditions may apply. Additional costs may include applicable license, registration, title, documentation fees, taxes, dealer fees, and government charges. Contact Merchant Ford for complete details and qualification requirements.

🎄🚙 FILL THE BRONCO FOR CHRISTIAN CHILDREN’S SERVICES! ❤️🎁Merchant Ford is proud to partner with Pastor John E. Grayson, ...
08/29/2026

🎄🚙 FILL THE BRONCO FOR CHRISTIAN CHILDREN’S SERVICES! ❤️🎁

Merchant Ford is proud to partner with Pastor John E. Grayson, Senior Pastor of Gospel Tabernacle Church of God in Christ, to help make a difference for children in our community.

We’re inviting our friends, customers, churches, and community members to help fill the Bronco with donations for Christian Children’s Services. Every gift can help bring joy, hope, and support to children who need it most.

🎁 Bring your donations to Merchant Ford and help us fill the Bronco!

Together, we can make this season brighter for children and families in our community. ❤️

Merchant Ford — proud to support our community!

🎯✨ THIS BRONCO SPORT DOESN'T QUIT ✨🎯Merchant Ford stands for upfront pricing, friendly service, and a no-nonsense buying...
08/29/2026

🎯✨ THIS BRONCO SPORT DOESN'T QUIT ✨🎯

Merchant Ford stands for upfront pricing, friendly service, and a no-nonsense buying experience. This New 2026 Ford Bronco Sport Big Bend 4WD in Oxford White with a Medium Light Smoked Truffle interior comes ready for whatever the week throws at it — the Black Diamond Off-Road Package and Ford Co-Pilot360 Assist+ included standard.

🌟 Highlights Include:
✅ Black Diamond Off-Road Package
✅ 1.5L EcoBoost 3-Cylinder Turbo Engine (181 HP)
✅ 8-Speed Automatic Transmission
✅ Part & Full-Time 4WD with Selectable Terrain Modes
✅ HOSS 1.0 Off-Road Tuned Suspension
✅ Adaptive Cruise Control with Stop-and-Go
✅ Pre-Collision Assist with AEB & Pedestrian Detection
✅ Evasive Steering Assist
✅ Lane Centering with Lane-Keeping System
✅ BLIS (Blind Spot Information System)
✅ Rear Cross-Traffic Braking
✅ SYNC 4 with 13.2" Touchscreen & 911 Assist
✅ Apple CarPlay & Android Auto
✅ 5G Ford Connectivity Package (WiFi Hotspot)
✅ Intelligent Access with Push-Button Start
✅ Smart Device Remote Start
✅ Rear Parking Sensors & Reverse Camera
✅ 17" Carbonized Gray Aluminum Wheels
✅ Flip-Up Rear Windshield
✅ Roof Rails

Commute, errands, trailhead — this Big Bend covers all the bases with genuine off-road hardware built in from the factory.

💳 Financing Available
✅ Good Credit, Bad Credit & First-Time Buyer Programs
🛡️ Extended Warranties Available
🚛 Nationwide Delivery Available

Come see this Bronco Sport at Merchant Ford today!

👍 Like | 💬 Comment | 🔄 Share | ➕ Follow

📞 (334) 875-2330
📍 1406 East Highland Ave., Selma, AL 36703
🌐 www.merchantford.com



Terms and conditions may apply. Additional costs may include applicable license, registration, title, documentation fees, taxes, dealer fees, and government charges. Contact Merchant Ford for complete details and qualification requirements.

Address

1406 East Highland Avenue
Selma, AL
36703

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 9am - 5pm

Telephone

+13348752330

Website

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