Merchant Honda

Merchant Honda Your family-owned and locally run full-service Honda dealership in Selma, Alabama!

Merchant Honda is a family-owned and locally run car dealership in Selma, Alabama. Our team is confident that you will find the vehicle you’re looking for at a price that is right for you! We have new Honda vehicles and reliable pre-owned vehicles, and our financing team is dedicated to helping you find competitive financing or leasing plans to meet your needs. As a full-service dealership, we hav

e a certified team of technicians that offer an array of quality automotive services like brake work, oil changes, A/C services, wheel alignments, and more; our service team has your back. At Merchant Honda, we love the community; stop by or schedule an appointment today, we’re excited to help!

09/02/2026

🎉 Happy Birthday, Robert Friday! 🎂

Everyone at Merchant Honda wants to wish our amazing salesperson, Robert, a very happy birthday! We appreciate your hard work, dedication, and the great way you take care of our customers.

We hope your day is filled with happiness, laughter, and plenty of reasons to celebrate. Here’s to another great year ahead!

🎈 Happy Birthday, Robert! We’re glad to have you on the Merchant team! 🚗🎉

🎉🏆 HISTORY HAS BEEN MADE AT MERCHANT HONDA! 🏆🎉We are beyond excited and incredibly proud to announce that Merchant Honda...
09/01/2026

🎉🏆 HISTORY HAS BEEN MADE AT MERCHANT HONDA! 🏆🎉

We are beyond excited and incredibly proud to announce that Merchant Honda has officially broken the ALL-TIME RECORD for the most NEW Hondas ever sold during the month of August since our Honda store opened in Selma Alabama! 🔥🚗

This is more than just a number. It represents hard work, dedication, teamwork, and the trust of every customer who chose Merchant Honda. ❤️

To our amazing customers — THANK YOU! 🙏 Your business, referrals, and confidence in our team are what make milestones like this possible. We truly appreciate every single one of you!

To the entire Merchant Honda family — I couldn’t be more proud of what we have accomplished together. 💪 We continue to raise the bar, break records, and prove what an incredible team can accomplish when we work together toward one goal.

🔥 ANOTHER RECORD BROKEN!
🏆 ANOTHER MILESTONE MADE!
🚀 AND WE’RE JUST GETTING STARTED!

Come see why so many people choose Merchant Honda for their next vehicle!

THANK YOU, SELMA! ❤️

🏆✨ THE HONDA PRELUDE IS BACK — HYBRID SPORT COUPE ✨🏆Merchant Honda believes in upfront pricing, friendly people, and a s...
08/31/2026

🏆✨ THE HONDA PRELUDE IS BACK — HYBRID SPORT COUPE ✨🏆

Merchant Honda believes in upfront pricing, friendly people, and a stress-free way to buy your next car. This New 2026 Honda Prelude Hybrid in Winter Frost Pearl with Black leather-trimmed sport seats brings back one of Honda's most iconic nameplates — hybrid performance, a driver-focused cabin, and a BOSE premium sound system.

🌟 Highlights Include:
✅ 2.0L Hybrid Gas/Electric Powertrain (141 HP)
✅ Continuously Variable Automatic Transmission
✅ Brake-Actuated Limited Slip Differential
✅ Adaptive Ride Suspension
✅ 46 City / 41 Highway MPG-e (Est.)
✅ 19" Gloss Black Alloy Wheels
✅ Heated Front Sport Bucket Seats
✅ Leather-Trimmed Seats with Blue Accent Stitching
✅ Sport Leather Steering Wheel
✅ BOSE Premium Sound System (8 Speakers + Subwoofer)
✅ Google Maps Integrated Navigation
✅ Google Assistant & Alexa Built-In
✅ Wi-Fi Hotspot Capability
✅ Qi Wireless Smart Device Charging
✅ Adaptive Cruise Control with Low-Speed Follow
✅ Collision Mitigation Braking System + Forward Collision Warning
✅ Blind Spot Information (BSI) System
✅ Lane Keeping Assist System
✅ Front & Rear Parking Sensors
✅ Smart Entry with Push-Button Start

This is a genuinely rare one — a hybrid sports coupe with the driving character enthusiasts have been asking Honda to bring back, now finally here.

💳 Financing Available
🚛 Nationwide Delivery Available
🛡️ Extended Warranty Options Available

Come see the Prelude in person — visit Merchant Honda today!

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📞 (334) 875-3366
📍 1402 East Highland Avenue, Selma, AL 36703
🌐 www.merchanthonda.com



Terms and conditions may apply. Additional costs may include applicable license, registration, title, documentation fees, taxes, and government charges. Contact Merchant Honda for complete details and qualification requirements.

🌱✨ THE ACCORD THAT SIPS, NOT GUZZLES — HYBRID EX-L ✨🌱Merchant Honda believes in upfront pricing, friendly people, and a ...
08/31/2026

🌱✨ THE ACCORD THAT SIPS, NOT GUZZLES — HYBRID EX-L ✨🌱

Merchant Honda believes in upfront pricing, friendly people, and a stress-free way to buy your next car. This New 2026 Honda Accord Hybrid EX-L in Urban Gray Pearl with Black leather seating proves hybrid efficiency doesn't mean sacrificing comfort — leather seats, a moonroof, and Honda's most advanced safety tech on this platform.

🌟 Highlights Include:
✅ 2.0L Hybrid Gas/Electric Powertrain (146 HP)
✅ Continuously Variable Automatic Transmission
✅ 51 City / 44 Highway MPG (Est.)
✅ First-Row Sliding & Tilting Glass Moonroof
✅ Heated Leather Front Seats with 10-Way Power Driver's Seat
✅ Leather Steering Wheel
✅ Dual-Zone Automatic Climate Control
✅ Active Noise Cancellation
✅ Adaptive Cruise Control with Low-Speed Follow
✅ Collision Mitigation Braking + Forward Collision Warning
✅ Blind Spot Information System
✅ Lane Keeping Assist System
✅ Front & Rear Parking Sensors
✅ Cross Traffic Monitor
✅ Traffic Sign Recognition System
✅ Traffic Jam Assist
✅ Apple CarPlay & Android Auto (Wireless)
✅ Alexa Built-In
✅ HondaLink Mobile Hotspot
✅ Smart Entry with Push-Button Start
✅ Smart Device Remote Start

With gas station visits cut nearly in half and every comfort feature you'd want in a top-trim sedan, this Accord Hybrid EX-L makes efficiency feel like an upgrade, not a compromise.

💳 Financing Available
🚛 Nationwide Delivery Available
🛡️ Extended Warranty Options Available

Come see this Accord Hybrid EX-L at Merchant Honda today!

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📞 (334) 875-3366
📍 1402 East Highland Avenue, Selma, AL 36703
🌐 www.merchanthonda.com



Terms and conditions may apply. Additional costs may include applicable license, registration, title, documentation fees, taxes, and government charges. Contact Merchant Honda for complete details and qualification requirements.

🏆✨ THE CIVIC THAT DOES MORE — SPORT HATCHBACK ✨🏆Merchant Honda keeps car buying simple: upfront pricing, friendly people...
08/29/2026

🏆✨ THE CIVIC THAT DOES MORE — SPORT HATCHBACK ✨🏆

Merchant Honda keeps car buying simple: upfront pricing, friendly people, no games. This New 2026 Honda Civic Sport Hatchback in Sand Dune Pearl gives you the practicality of a hatchback and the attitude of a sport trim — 18" wheels, leatherette accents, and Honda's full driver-assist suite included.

🌟 Highlights Include:
✅ 2.0L 4-Cylinder Engine (150 HP)
✅ Continuously Variable Automatic Transmission
✅ 30 City / 38 Highway MPG (Est.)
✅ 18" Gloss Black Aluminum Wheels
✅ Cloth & Leatherette Seating Surfaces
✅ Adaptive Cruise Control with Low-Speed Follow
✅ Collision Mitigation Braking System + Forward Collision Warning
✅ Blind Spot Information System
✅ Lane Keeping Assist System with Lane Departure Warning
✅ Rear Cross Traffic Monitor with Low-Speed Braking
✅ Traffic Sign Recognition System
✅ Traffic Jam Assist
✅ Driver Attention Monitor
✅ Apple CarPlay & Android Auto
✅ HondaLink App with Emergency SOS
✅ Smart Entry with Push-Button Start
✅ Automatic Climate Control
✅ Keyfob Remote Start
✅ Automatic Brake Hold

Grocery run or road trip, this Sport hatchback flexes to fit — with the safety tech and reliability that keep Honda buyers coming back.

💳 Financing Available
🚛 Nationwide Delivery Available
🛡️ Extended Warranty Options Available

Come see this Civic Sport Hatchback at Merchant Honda today!

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📞 (334) 875-3366
📍 1402 East Highland Avenue, Selma, AL 36703
🌐 www.merchanthonda.com



Terms and conditions may apply. Additional costs may include applicable license, registration, title, documentation fees, taxes, and government charges. Contact Merchant Honda for complete details and qualification requirements.

📶✨ NEW 2026 HONDA ACCORD LX — CONNECTED & TURBOCHARGED ✨📶Merchant Honda keeps car buying simple: upfront pricing, friend...
08/28/2026

📶✨ NEW 2026 HONDA ACCORD LX — CONNECTED & TURBOCHARGED ✨📶

Merchant Honda keeps car buying simple: upfront pricing, friendly people, no games. This New 2026 Honda Accord LX pairs a turbocharged engine with Wi-Fi Hotspot capability and Alexa Built-In — plus Military Appreciation and Honda Graduate offers for qualifying buyers.

🌟 Highlights Include:
✅ 1.5L Turbo 4-Cylinder Engine (192 HP)
✅ Continuously Variable Automatic Transmission
✅ 29 City / 37 Highway MPG
✅ Idle-Stop Auto Stop-Start Engine
✅ Wi-Fi Hotspot Capability
✅ Adaptive Cruise Control with Low-Speed Follow
✅ Collision Mitigation Braking System + Forward Collision Warning
✅ Lane Keeping Assist System
✅ Traffic Sign Recognition System
✅ Traffic Jam Assist
✅ Driver Attention Monitor
✅ Apple CarPlay & Android Auto (Wireless)
✅ Alexa Built-In
✅ HondaLink App with Emergency SOS
✅ Front Wireless Smart Device Charging
✅ Smart Entry with Push-Button Start
✅ Active Noise Cancellation
✅ Automatic Climate Control

Between the turbo engine, the connectivity features, and available rebates for military members and recent grads, this Accord LX makes staying connected on the road easier than ever.

💳 Financing Available
🚛 Nationwide Delivery Available
🛡️ Extended Warranty Options Available

Ask us about qualifying offers — visit Merchant Honda today!

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📞 (334) 875-3366
📍 1402 East Highland Avenue, Selma, AL 36703
🌐 www.merchanthonda.com



Terms and conditions may apply. Additional costs may include applicable license, registration, title, documentation fees, taxes, and government charges. Contact Merchant Honda for complete details and qualification requirements.

🛻✨ THE RIDGELINE RTL — A TRUCK THAT LISTENS TO REASON ✨🛻Merchant Honda keeps car buying simple: upfront pricing, friendl...
08/27/2026

🛻✨ THE RIDGELINE RTL — A TRUCK THAT LISTENS TO REASON ✨🛻

Merchant Honda keeps car buying simple: upfront pricing, friendly people, no games. This New 2026 Honda Ridgeline RTL in Crystal Black Pearl with Black leather seating proves a truck can haul gear on Saturday and haul the family in comfort on Sunday — no compromises required.

🌟 Highlights Include:
✅ 3.5L V6 Engine with Cylinder Deactivation (280 HP)
✅ 9-Speed Automatic Transmission
✅ i-VTM4 Automatic Full-Time AWD with Selectable Terrain Modes
✅ 5,000 lb Max Towing Capacity with Trailer Stability Assist
✅ Heated Front Leather Seats with 10-Way Power Driver's Seat
✅ First-Row Sliding & Tilting Glass Moonroof
✅ Dual-Zone Front Climate Control + Rear Climate Control
✅ Active Noise Cancellation
✅ Adaptive Cruise Control
✅ Collision Mitigation Braking + Forward Collision Warning
✅ Blind Spot Information System
✅ Lane Keeping Assist with Road Departure Mitigation
✅ Cross Traffic Monitor
✅ Apple CarPlay & Android Auto (Wireless)
✅ HondaLink Assist with Emergency SOS
✅ Wi-Fi Hotspot Capability
✅ Front Wireless Smart Device Charging
✅ Remote Start
✅ LED Fog Lights

Weekend hauling, weekday commuting, family road trips — this Ridgeline handles the switch without missing a beat.

💳 Financing Available
🚛 Nationwide Delivery Available
🛡️ Extended Warranty Options Available

Come see this Ridgeline RTL at Merchant Honda today!

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📞 (334) 875-3366
📍 1402 East Highland Avenue, Selma, AL 36703
🌐 www.merchanthonda.com



Terms and conditions may apply. Additional costs may include applicable license, registration, title, documentation fees, taxes, and government charges. Contact Merchant Honda for complete details and qualification requirements.

☀️✨ NEW 2026 HONDA CIVIC SPORT — MILITARY & GRAD SAVINGS ✨☀️Merchant Honda believes in upfront pricing, friendly people,...
08/26/2026

☀️✨ NEW 2026 HONDA CIVIC SPORT — MILITARY & GRAD SAVINGS ✨☀️

Merchant Honda believes in upfront pricing, friendly people, and a stress-free way to buy your next car. This New 2026 Honda Civic Sport Sedan in Solar Silver Metallic brings sporty 18" wheels, a leather steering wheel, and Honda's full safety tech lineup together — plus Military Appreciation and Honda Graduate offers for qualifying buyers.

🌟 Highlights Include:
✅ 2.0L 4-Cylinder Engine (150 HP)
✅ Continuously Variable Automatic Transmission
✅ 31 City / 39 Highway MPG (Est.)
✅ 18" Gloss Black Alloy Wheels
✅ Cloth & Leatherette Seating Surfaces
✅ Leather Steering Wheel
✅ Adaptive Cruise Control with Low-Speed Follow
✅ Collision Mitigation Braking System + Forward Collision Warning
✅ Blind Spot Information (BSI) System
✅ Lane Keeping Assist System with Road Departure Mitigation
✅ Rear Cross Traffic Monitor
✅ Traffic Sign Recognition System
✅ Traffic Jam Assist
✅ Driver Attention Monitor
✅ Apple CarPlay & Android Auto
✅ HondaLink App with Emergency SOS
✅ Smart Entry with Push-Button Start
✅ Automatic Climate Control
✅ Automatic Brake Hold

Between the sport-trim upgrades and available rebates for military members and recent grads, this Civic Sport is easier to get into than you might think.

💳 Financing Available
🚛 Nationwide Delivery Available
🛡️ Extended Warranty Options Available

Ask us about qualifying offers — visit Merchant Honda today!

👍 Like | 💬 Comment | 🔄 Share | ➕ Follow

📞 (334) 875-3366
📍 1402 East Highland Avenue, Selma, AL 36703
🌐 www.merchanthonda.com



Terms and conditions may apply. Additional costs may include applicable license, registration, title, documentation fees, taxes, and government charges. Contact Merchant Honda for complete details and qualification requirements.

🖤✨ NEW 2026 HONDA CIVIC SPORT HATCHBACK — MILITARY & GRAD SAVINGS ✨🖤Merchant Honda believes in upfront pricing, friendly...
08/25/2026

🖤✨ NEW 2026 HONDA CIVIC SPORT HATCHBACK — MILITARY & GRAD SAVINGS ✨🖤

Merchant Honda believes in upfront pricing, friendly people, and a stress-free way to buy your next car. This New 2026 Honda Civic Sport Hatchback in Crystal Black Pearl brings sporty 18" wheels and leather-trimmed seating to Honda's full safety tech lineup — plus Military Appreciation and Honda Graduate offers for qualifying buyers.

🌟 Highlights Include:
✅ 2.0L 4-Cylinder Engine (150 HP)
✅ Continuously Variable Automatic Transmission
✅ 30 City / 38 Highway MPG (Est.)
✅ 18" Gloss Black Alloy Wheels
✅ Cloth & Leatherette Seating Surfaces
✅ Adaptive Cruise Control with Low-Speed Follow
✅ Collision Mitigation Braking System + Forward Collision Warning
✅ Blind Spot Information (BSI) System
✅ Lane Keeping Assist System with Lane Departure Warning
✅ Rear Cross Traffic Monitor with Low-Speed Braking
✅ Traffic Sign Recognition System
✅ Traffic Jam Assist
✅ Driver Attention Monitor
✅ Apple CarPlay & Android Auto
✅ HondaLink App with Emergency SOS
✅ Smart Entry with Push-Button Start
✅ Automatic Climate Control
✅ Keyfob Remote Start
✅ Automatic Brake Hold

Between the sport-trim upgrades, the extra cargo room of the hatchback body, and available rebates for military members and recent grads, this Civic Sport is easier to get into than you might think.

💳 Financing Available
🚛 Nationwide Delivery Available
🛡️ Extended Warranty Options Available

Ask us about qualifying offers — visit Merchant Honda today!

👍 Like | 💬 Comment | 🔄 Share | ➕ Follow

📞 (334) 875-3366
📍 1402 East Highland Avenue, Selma, AL 36703
🌐 www.merchanthonda.com



Terms and conditions may apply. Additional costs may include applicable license, registration, title, documentation fees, taxes, and government charges. Contact Merchant Honda for complete details and qualification requirements.

🏎️✨ NEW 2026 HONDA CIVIC SI — BUILT FOR THE DRIVE ✨🏎️Merchant Honda believes in upfront pricing, friendly people, and a ...
08/24/2026

🏎️✨ NEW 2026 HONDA CIVIC SI — BUILT FOR THE DRIVE ✨🏎️

Merchant Honda believes in upfront pricing, friendly people, and a stress-free way to buy your next car. This New 2026 Honda Civic Si in Rallye Red with a Black/Red interior is the real deal — a 200 HP turbo engine, a 6-speed manual transmission, and a mechanical limited-slip differential for drivers who actually want to drive.

🌟 Highlights Include:
✅ 1.5L Turbo 4-Cylinder Engine (200 HP)
✅ 6-Speed Manual Transmission
✅ Mechanical Limited-Slip Differential
✅ Sport-Tuned Suspension
✅ 18" Matte Black Alloy Wheels
✅ Leather Steering Wheel
✅ Heated Front Seats
✅ First-Row Sliding & Tilting Glass Moonroof
✅ BOSE Premium Sound System (12 Speakers)
✅ Google Built-In with Google Maps Navigation
✅ Adaptive Cruise Control
✅ Collision Mitigation Braking System + Forward Collision Warning
✅ Blind Spot Information (BSI) System
✅ Lane Keeping Assist System with Road Departure Mitigation
✅ Rear Cross Traffic Monitor
✅ Apple CarPlay & Android Auto (Wireless)
✅ Wi-Fi Hotspot Capability
✅ Smart Entry with Push-Button Start
✅ Automatic Climate Control

Between the manual gearbox, the L*D, and the sport-tuned suspension, this Si delivers a driving experience the automatic Civics simply can't match — with Honda's reliability still built in.

💳 Financing Available
🚛 Nationwide Delivery Available
🛡️ Extended Warranty Options Available

Come drive this Si for yourself — visit Merchant Honda today!

👍 Like | 💬 Comment | 🔄 Share | ➕ Follow

📞 (334) 875-3366
📍 1402 East Highland Avenue, Selma, AL 36703
🌐 www.merchanthonda.com



Terms and conditions may apply. Additional costs may include applicable license, registration, title, documentation fees, taxes, and government charges. Contact Merchant Honda for complete details and qualification requirements.

Address

1402 East Highland Avenue
Selma, AL
36703

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 9am - 5pm

Telephone

+13348753366

Website

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