TapClassifieds

09/30/2022

Are you one of the 40 million businesses that are taking advantage of Facebook Messenger to engage with their customers?

Facebook Click-to-Messenger allows your dealership to post detailed VIN-specific inventory ads in carousel format based on shopper interests and activity within the Facebook platform.

A few benefits that our customers are experiencing from our performance-based, Click-to-Messenger solution are access to a larger audience, strong engagement strategies, and our AI virtual assistant to assist with all incoming messages to experience a high lead-to-appointment conversion till your team is available.

We ensure excellent optimization for your ads and quick responses to meet your shoppers' highest expectations and perceptions.

Chat with us on Facebook Messenger to learn more!

09/01/2022

As Google continues to enhance its suite of solutions within the automotive space, dealerships that are utilizing Google Vehicle Listing Ads (VLA) have been seeing benefits such as more qualified leads, omnichannel conversions, and automated targeting.

These benefits have ultimately led to a stronger brand presence within their local market, allowing dealerships of all sizes to compete with popular e-tailers and out-of-market dealers.

Ask us how you can utilize Google VLAs to dominate your local market and sell vehicles quicker.

08/03/2022

We're excited to announce that TapClassifieds merited the Google Partner badge and was accepted into the Microsoft Partner Network.

Our continued innovation and digital marketing success on both platforms wouldn't have been possible without our dedicated team and customers.

We are committed to utilizing our access to increased product education and developing a deeper strategic partnership with Google and Microsoft to serve our clients better.

TapClassifieds is proud to announce it has both earned the Google Partners badge and was accepted into the Microsoft Partner Network this year for its continued innovation and digital marketing success on both platforms. TapClassifieds is a Silicon Valley-based marketing success technology solutions...

07/15/2022

TapClassifieds has been continuing to expand its network to offer dealerships access to a wider audience of shoppers across various platforms. Each platform within the network is utilized to its maximum potential to generate chats, calls, emails, and text messages.

Dealerships can reach more deep-in-the-funnel shoppers validated by analytics highlighting lead attribution by publisher campaign.

07/08/2022

Standard insurance coverage plans are slowly being substituted with usage-based insurance. Advance Market Analytics (AMA) released a recent study that stated that the usage-based insurance market is expected to grow immensely by 2027.

Due to the popular demand for remote work, vehicle owners are looking for insurance premiums that accurately reflect their vehicle usage and driving behavior. Therefore, many insurance companies are beta-testing smartphone apps that track factors such as speeding, harsh braking, etc., to determine the driver’s safety rating.

New Jersey, USA---- 07/01/2022-- The latest study released on the Global Automotive Usage Based Insurance Market by AMA Research evaluates market size, trend, and forecast to 2027. The Automotive Usage Based Insurance market study covers significant research data and proofs to be a handy resource do...

06/24/2022

Among today’s shoppers, vehicle depreciation is a major deciding factor between new and pre-owned cars. Many used cars in the market (2019 and newer) are selling above MSRP which has resulted in shoppers factory-ordering a 2022 model and waiting a couple months to receive it. Shoppers feel that this is a much safer option as the depreciation on their 2022 model would likely be more stable and predictable.

https://www.thetruthaboutcars.com/2022/06/used-cars-stop-doing-what-buyers-complain-about-depreciating/

06/17/2022

100 years of Ford’s automotive history is now accessible from the comfort of your own home! Whether you’re a die-hard fan of America’s most well-known manufacturer or a shopper looking to get your first Ford, you can take a trip down memory lane filled with downloadable hi-res images and brochures.

Check out the Ford Heritage Vault to learn more about their design and innovation journey from 1903 to 2003.

https://fordheritagevault.com/

06/10/2022

We're almost there!

After months of extraordinary hikes in used car prices, the market seems to stabilize which is a welcome sign for buyers. Although the rising interest rates continue to serve as a factor of hesitation for some buyers, the used car market is moving in the right direction.

Used car and truck prices have fallen for the last three months, ending a streak of historic price hikes and offering buyers the first sign of relief.

05/13/2022

In midst of competing to reach shoppers in highly populated cities/regions, many dealerships are missing out on sales and service opportunities in their local area.

Own Your Backyard!

TapAutomotive Network’s “Hyper-Local” display campaigns provide dealerships an effective and efficient way to own their backyard as well as target growing neighborhoods and/or zip codes. The solution is ideal for promoting OEM-approved messaging, showcasing inventory, communicating store promotions, and driving service business.

You determine the monthly budget, and we ensure the delivery to the targeted local audience by neighborhood and/or zip codes.

Contact [email protected] to learn more

04/29/2022

Test drive our performance package and explore the power of the TapAutomotive network where your dealership's inventory is distributed across various platforms such as Google, Facebook, Nextdoor, Bing, and many more.

Contact [email protected] to learn how you can sell vehicles quicker using a VIN-specific performance package tailored to your dealership's needs.

04/22/2022

Many dealerships have given up on Facebook Marketplace after the changes that occurred in September of 2021.

Here at Tap, we believe change is a door to opportunity. We have been continuing to support dealerships with inventory listings on the platform and providing them with access to the high-intent modern shoppers on Facebook Marketplace.

Contact [email protected] to learn more.

04/15/2022

Tired of the competitive environment of Google Ads?

Join the innovative dealerships that are regaining control of their market by utilizing Bing ads. According to SearchLab, dealerships advertising on Bing are seeing CPCs that are about 33% less than what they'd typically spend on Google PPC ads.