Bull Falls Harley-Davidson of Wausau

Bull Falls Harley-Davidson of Wausau We are a certified Harley-Davidson dealership with H-D Authorized Full Service Center, MotorClothes, We have a very active H.O.G.

We are a certified Harley-Davidson dealership with H-D Authorized Full Service Center, MotorClothes, General Merchandise and the largest motorcycle inventory in Central Wisconsin. We are a destination dealership established April 15th, 2020. Since opening our dealership, we have completely remodeled both the interior and exterior of the dealership that includes unique art and décor tying us to Marathon County history. We strive to give back to our community and proudly do so through events, donations, sponsorships and community volunteering. chapter and welcome new members with open arms. Visit our website for more information on joining our chapter! At Bull Falls H-D you're not just a customer, you're family.

Rally Red doesn’t exactly do subtle. 🔥This 2025 Harley-Davidson CVO Road Glide ST is built to make a statement — from th...
09/09/2026

Rally Red doesn’t exactly do subtle. 🔥

This 2025 Harley-Davidson CVO Road Glide ST is built to make a statement — from the Rally Red paint and forged carbon fiber details to the performance-focused attitude packed into every inch.

It’s aggressive. It’s unapologetic. And yeah… it looks even better in person.

🔴 2025 CVO Road Glide ST
🔥 Rally Red
🏁 CVO performance. ST attitude.

Sitting on the floor now at Bull Falls Harley-Davidson.

Come take a closer look — just don’t blame us when “looking” turns into figuring out where to park it. 😏🏍️
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🎉🏍️ CONGRATULATIONS, SAM! 🏍️🎉The wait was worth it! Sam has been saving and working toward this moment for a long time, ...
09/09/2026

🎉🏍️ CONGRATULATIONS, SAM! 🏍️🎉

The wait was worth it! Sam has been saving and working toward this moment for a long time, and today he finally made the dream a reality with the purchase of his NEW 2026 Heritage! 🔥

It’s always extra special seeing someone put in the time and dedication to make their dream bike happen. We couldn’t be happier to be part of the journey!

Congratulations again, Sam, and WELCOME TO THE BULL FALLS FAMILY! 🤘🦅

Sales - Tyler

🎉 12 FOR 12! 🏍️A big congratulations to our newest Bull Falls Harley-Davidson Riding Academy graduates!All 12 riders mad...
09/09/2026

🎉 12 FOR 12! 🏍️

A big congratulations to our newest Bull Falls Harley-Davidson Riding Academy graduates!

All 12 riders made it through the weekend and passed with flying colors! 💪 From the first exercises to the final skill evaluation, this crew put in the work, built their confidence, and came out the other side ready for what’s next.

Congratulations, graduates! Welcome to the riding community — now it’s time to put those new skills to good use and GET OUT & RIDE! 🤘🏍️

Help us welcome Al and Jess to the community and to the Bull Falls Family!!! Al and Jess are new to town and thought wh...
09/08/2026

Help us welcome Al and Jess to the community and to the Bull Falls Family!!! Al and Jess are new to town and thought what better way to celebrate than with a new Harley-Davidson! Thanks for your business, can't wait to see you around!

Sales - Greg

🔥 Help us congratulate our good friend and loyal Bull Falls customer, Dalton! 🔥Dalton is rolling out on his 2018 Street ...
09/06/2026

🔥 Help us congratulate our good friend and loyal Bull Falls customer, Dalton! 🔥

Dalton is rolling out on his 2018 Street Glide! 🏍️💨

We can’t thank you enough for the continued support, friendship, and business, Dalton. We truly appreciate having you as part of the Bull Falls family!

Enjoy the ride and ride safe! 🤘🔥

Sales - Tyler

🔥 Help us congratulate Rob! 🔥All the way from Milwaukee, Rob came to Bull Falls and added this beautiful 2008 CVO Spring...
09/05/2026

🔥 Help us congratulate Rob! 🔥

All the way from Milwaukee, Rob came to Bull Falls and added this beautiful 2008 CVO Springer Softail to his collection! 🏍️🔥

We truly appreciate your business, Rob! Welcome to the Bull Falls family — enjoy the new addition and ride safe! 🤘🏽🏁

Thank you for the amazing feedback!

Sales - Tyler

🧢 THE CAPS ARE GOING QUICK! 🧢We’re down to about 15 Meet Your Match caps left!🏍️ Stop in, take a test ride on a new Harl...
09/04/2026

🧢 THE CAPS ARE GOING QUICK! 🧢

We’re down to about 15 Meet Your Match caps left!

🏍️ Stop in, take a test ride on a new Harley-Davidson motorcycle, and claim yours before they’re GONE!

No purchase necessary — just get out, twist the throttle, and Meet Your Match. 🤘

Once the caps are gone, they’re gone!

🎉🏍️ Help us congratulate Dave & Bobbi on their NEW 2026 Street Glide 3 Limited! 🏍️🎉These two were an absolute blast to w...
09/04/2026

🎉🏍️ Help us congratulate Dave & Bobbi on their NEW 2026 Street Glide 3 Limited! 🏍️🎉

These two were an absolute blast to work with! 😎 We’re so glad you had an amazing experience and had as much fun as we did throughout the process.

Thank you, Dave & Bobbi, for choosing us and for your business! We truly appreciate you both.

🔥 Welcome to the Bull Falls Family! 🔥

Sales - Tyler

🔥🏍️ HELP US CONGRATULATE TIM & LIZ! 🏍️🔥Congratulations to Tim and Liz on the purchase of their 2026 Street Glide 3 Limit...
09/03/2026

🔥🏍️ HELP US CONGRATULATE TIM & LIZ! 🏍️🔥

Congratulations to Tim and Liz on the purchase of their 2026 Street Glide 3 Limited in the absolutely stunning Olive Steel Metallic! 🤩

Thank you for choosing us and for your business! We truly appreciate it. Welcome to the Bull Falls family — we hope you enjoy every mile! 🏍️💨

Sales - Tyler

👀 Did you miss your chance the first time around? Kinda regretting it a little bit?Well... good news.🖤 Another Harley-Da...
09/02/2026

👀 Did you miss your chance the first time around? Kinda regretting it a little bit?

Well... good news.
🖤 Another Harley-Davidson Deadwood just hit our floor.

The last one didn’t stick around long, so if the Deadwood caught your eye before — and it’s been whispering sweet, dark lullabies to you ever since — consider this your second chance.

It’s here. It’s waiting.

But probably not for long. 😈

Stop in and check it out before someone else beats you to it.

Address

1570 County Road XX
Rothschild, WI
54474

Opening Hours

Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 9am - 4pm

Telephone

+17153554464

Website

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