Champion Harley-Davidson

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Champion Harley-Davidson Since 1982 Champion Harley-Davidson has been the premiere HD dealer in SE New Mexico. We also offer Honda, Kawasaki, Yamaha, CFMoto. Our beginnings were modest.

In October of 1980, Champion Motorsports opened it's doors as a Bultaco and Honda dealer in Roswell, NM. Our whopping 5,000 square feet facility served our purpose well. As things began to grow, we realized there was a great opportunity in front of us. With this realization, we quickly applied for and were approved to become a Harley-Davidson๏ฟฝ dealer in 1982. However, we did not stop there. In 1986, we moved from our modest location to a larger building on a less frequently traveled road with better service capabilities. With the move we brought Kawasaki on board in the summer of 1989. Business continued as normal. We kept on selling motorcycles, parts, accessories, apparel, and service. Before we knew it, it was 1996, our 16th anniversary. Things were going strong for our dealership and this is when we decided to bring Yamaha into the mix of product offerings. With the product lines becoming more diverse, we soon realized that our current facility was beginning to burst at the seams. Champion Motorsports has one of the largest powersport dealerships in Roswell, New Mexico
Finally, in May of 2001, we opened our doors in our new 26,000 square foot facility. After moving into our current facility, business grew rapidly. In April of 2004 we acquired the one and only Japanese brand we were lacking, Suzuki. Now Champion Motorsports is the place to see all the major product brands: Harley-Davidsonยฎ, Honda, Kawasaki, Yamaha, E-TON, and Suzuki. We have a huge selection of cruisers, tourers, sport bikes, street bikes, dirt bikes, and ATVs. If you are not in the market for a machine, we can get you any part, accessory, or apparel item you desire. With a wide range of products and suppliers, chances are if we don't have it in the store we can get it for you. Our 8,000 square foot service department can fulfill any service requirement you may have, whether it is maintenance or repair and customization. We are excited to be the largest powersports dealership in southeastern New Mexico.

10/18/2026

POV: The door is locked at workโ€ฆ so you just get to go home. ๐Ÿ˜‚๐Ÿ™Œ
Honestly? Sounds like a pretty good reason to call it a day.

10/16/2026

You know the bikes. ๐Ÿ๏ธ
You know the dealership. ๐Ÿ
But do you know the people behind Champion Harley-Davidson?

Meet the team! ๐Ÿ‘‹
Weโ€™re here to help you find your next bike, answer your questions, and get you ready to ride.

Come say hey!

Pre-owned 2018 Tri Glide UltraGet in touch to find out more!
10/15/2026

Pre-owned 2018 Tri Glide Ultra
Get in touch to find out more!

New 2026 Heritage ClassicGet in touch to find out more!
10/14/2026

New 2026 Heritage Classic
Get in touch to find out more!

10/14/2026

Another week, another bike worth talking about. ๐Ÿ‘€๐Ÿ๏ธ

Nateโ€™s back with this weekโ€™s Bike of the Week!

Come check it out before someone else takes it home. ๐Ÿ”ฅ

New 2026 Road Glide LimitedGet in touch to find out more!
10/13/2026

New 2026 Road Glide Limited
Get in touch to find out more!

10/12/2026

โ€œCan I get two tens?โ€ ๐Ÿ‘€
Sorry, we only have four fives. ๐Ÿ˜‚

10/10/2026

โ€œI think I need to sleep on it.โ€ ๐Ÿ˜ด

The bike sitting in the showroom knowing youโ€™re coming back tomorrow: ๐Ÿ‘€๐Ÿ๏ธ

Some bikes just donโ€™t let you forget about them. ๐Ÿ˜‚

Come see it for yourself at Champion Harley Davidson!

2016 Road Glide SpecialGet in touch to find out more!
10/09/2026

2016 Road Glide Special
Get in touch to find out more!

Address

2801 W. 2nd Street
Roswell, NM
88201

Opening Hours

Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm

Telephone

(575) 624-0151

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