06/01/2026
Digital marketing is no longer optional for collision repair shops.
That is the clear message from the recent Auto Body News article on how shops are using Google, Facebook, SEO, reputation management, and follow-up to turn online visibility into real repair opportunities.
The article features Nick Schoolcraft, President of Phoenix Solutions Group, who explains why shops need more than scattered tactics. They need a strategy that builds trust, reaches customers at the right decision moment, and supports the human side of the repair experience.
The shops that win attention today are not just the ones with the best equipment or the strongest referral history. They are the shops that make it easy for customers to find them, understand them, trust them, and choose them.
Marketing is not just about being seen. It is about being selected.
Read the full article: https://ow.ly/jgi650Z11LG 👈