Greater Rockford Auto Auction

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Greater Rockford Auto Auction GRAA is a dealer only auto auction proudly servicing the Chicagoland, Milwaukee, & Quad Cities areas. We enjoy what we do and we enjoy working for you.

The Greater Rockford Auto Auction is an independent, dealer only auto auction that has been bringing buyers and sellers together in an exciting, friendly and efficient environment for over 40 years. GRAA was started by D.M. "Swede" Clark, a long time used and new car dealer and entrepreneur, in 1974 and is still owned by the same family, third generation. Combining the knowledge and experience of the automotive industry and the continuous drive to be innovative, we are able to adapt to the ever changing market to meet the dealer’s needs. And all this is still done by the smiling, friendly faces of the GRAA team. We are in Rockford, Illinois, which is conveniently located at the center of Chicago, Milwaukee, Madison and Quad Cities. Stop in to see our recently remodeled lanes and all the friendly faces!

Bring your Block Party vibes; Exeter Finance returns to the lanes this month! 🎉Purchase any Exeter vehicle from Lane 1 a...
11/05/2026

Bring your Block Party vibes; Exeter Finance returns to the lanes this month! 🎉

Purchase any Exeter vehicle from Lane 1 and you’ll have the chance to win cool prizes such as a Bose Speaker, Fireplace, Bluetooth Projector and more!

📅 Save the Dates: November 11th + November 25th

Another great sale day in the books 🤝 Thank you for joining us today!We'll see you back out next Wednesday 🚗
11/04/2026

Another great sale day in the books 🤝 Thank you for joining us today!

We'll see you back out next Wednesday 🚗

🚨 Hundreds of great vehicles are rolling through the lanes at GRAA tomorrow! 🚨Don't miss the auction tomorrow morning be...
11/03/2026

🚨 Hundreds of great vehicles are rolling through the lanes at GRAA tomorrow! 🚨

Don't miss the auction tomorrow morning beginning at 8:45 A.M. Check out a few featured vehicles that will be running ⬇

▪️2023 Cadillac Escalade - 63,850 Miles - L-0001
▪️2023 Acura TLX - 12,960 Miles - L-0005
▪️2026 Chevrolet Silverado - 10,545 Miles - L-0129
▪️2019 Toyota Tacoma - 76,766 Miles - A-0041
▪️2017 Hyundai Elantra - 67,289 Miles - A-0099
▪️2021 BMW X5 - 67,699 Miles - B-0016
▪️2015 Cadillac Escalade - 74,700 Miles - B-0096
▪️2022 Land Rover Defender - 59,709 Miles - B-0115
▪️2025 Kia Telluride - 18,467 Miles - C-0003

Visit our website or call us today for a list of full vehicles running 🚗 See you in the lanes!

11/03/2026

Your friendly reminder has arrived 👀

Bidding begins tomorrow at 8:45 A.M. for sale day at GRAA 🚗 Don't miss all the excitement in the lanes!

Can't make it in-person? You can also join us online via Edge Pipeline 💻

Click here to view available vehicles: https://bit.ly/3Wp3mCy

11/02/2026

Goodbye GRAA Spooktacular🎃 ... Hello Big Freeze❄️!

Join us December 16th for our final promotional sale of the year, The Big Freeze! $10,000 in giveaways & 1,000+ vehicles you won't want to miss it.

October was GRAAwesome and packed with fun memories 🎃👻🍁
11/01/2026

October was GRAAwesome and packed with fun memories 🎃👻🍁

10/31/2026

The countdown is officially over, and our team has been ready for it 👻

The team at GRAA would like to wish everyone a safe, fun, and Happy Halloween! 🎃

There are only 3 weeks left to participate in Tailgates & Touchdowns!Enjoy a flat sell fee, run your vehicles in Lane 2,...
10/30/2026

There are only 3 weeks left to participate in Tailgates & Touchdowns!

Enjoy a flat sell fee, run your vehicles in Lane 2, and have a dedicated Holman Rep representing your inventory right on the block. Now through November 18th, every Remarketing by Holman seller has a shot at scoring some incredible prizes.

10/30/2026

A lot of things happen behind the scenes to make auction days happen, and we wouldn't trade it for anything 🫶

Still haven't attended a sale day at GRAA? 🚗 Give us a call today and we can help get you registered 📲 815-874-7800 or visit www.GRAA.net for more information!

Join us next Wednesday, November 4th for our next GSA Public Sale. We will have 30+ vehicles running at 12:30 P.M.**Plea...
10/29/2026

Join us next Wednesday, November 4th for our next GSA Public Sale. We will have 30+ vehicles running at 12:30 P.M.

**Please note GSA Fleet has updated their software. All bidders must register on the GSA Fleet website prior to attending the auction.**

Address

5937 Sandy Hollow Road
Rockford, IL
61109

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 3pm

Telephone

+18158747800

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