Van Bortel Subaru

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Van Bortel Subaru Where kindness comes standard. 💙 At Van Bortel, we believe in building lifelong relationships and being a positive force in our community.
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We strive to provide exceptional customer experiences and maintain the highest standards in automotive sales and service. It is our mission to provide extraordinary customer care by ensuring kindness, honesty, and respect in all that we do. Find everything you’re looking for and more at Van Bortel, a local automotive company you can trust.

It’s Adoptober at Van Bortel Subaru! 🐶🐱🧡Join us October 24th from 10am - Noon as we host our pet partners Operation Free...
10/17/2026

It’s Adoptober at Van Bortel Subaru! 🐶🐱🧡

Join us October 24th from 10am - Noon as we host our pet partners Operation Freedom Ride, inc. and Ontario County Humane Society, Happy Tails Animal Shelter helping lovable pets awaiting adoption! These adoption events give rescue dogs the chance to get out and meet some people who are interested in adopting a pet or learning more about adopting a rescue dog.

See comment section below for links to event pages! ⬇️

Through the Subaru Loves Pets initiative, Van Bortel Subaru is committed to improving the lives of shelter animals, while encouraging others to help make a difference, whether it's by considering adopting or fostering a pet, donating supplies, or volunteering!

It’s month, and we’re showing some love to our pet partners by sharing some of their adorable adoptable pets! 🐾Follow ...
10/12/2026

It’s month, and we’re showing some love to our pet partners by sharing some of their adorable adoptable pets! 🐾

Follow Operation Freedom Ride, inc. and Ontario County Humane Society, Happy Tails Animal Shelter to learn more about Temu, Rosie, and other adoptable pets! 🐶🐱

Stay tuned for details about the adoption events we’ll be hosting later this month! 🧡

💙 Employee Spotlight: Meet Detail Specialist and Team Leader, Joe Shulla! Joe joined us in October of 2014 as a porter. ...
10/10/2026

💙 Employee Spotlight: Meet Detail Specialist and Team Leader, Joe Shulla! Joe joined us in October of 2014 as a porter. Eager to learn and grow, Joe transitioned to the detail shop, where he developed his skills detailing new and pre-owned vehicles. Today, he leads the detail team at our Victor location. Joe embodies our core values, showing kindness to all and demonstrating integrity in his ways. He takes pride in his work, ensuring every vehicle looks its best for our customers. His positive attitude, genuine character, and dedication to the company make him a leader valued by all. Outside of work, you’ll likely find Joe spending time with family, walking his dog, enjoying the outdoors, and cheering on his favorite team, the Buffalo Bills! 🦬❤️💙 Thank you, Joe, for everything you do! 😊👏

It’s month and we’ve once again teamed up with our animal-loving partners Operation Freedom Ride, inc. and Ontario Cou...
10/01/2026

It’s month and we’ve once again teamed up with our animal-loving partners Operation Freedom Ride, inc. and Ontario County Humane Society, Happy Tails Animal Shelter to help every loving animal find a loving home, especially the last-to-be-adopted pets who need love and snuggles too! 🐾

As part of our , Van Bortel Subaru is providing $8,000 in direct funding through grants administered by the ASPCA, totaling $4,000 to each of our animal welfare partners, to help cover costs for preparing animals for adoption, veterinary expenses, and more. 🧡

Join us this month in helping our partners and furry friends! Consider adopting a pet, donating supplies, or volunteering! See comment section below for links to each organization’s Amazon wish list! ⬇️
🐶🐱

09/21/2026

Check out Subaru X-MODE with Delivery Specialist, Dylan Feeney! 🚙🍃🤩

All Van Bortel dealerships will be closed Monday, September 7th in observance of Labor Day. ❤️🤍💙Labor Day is celebrated ...
09/06/2026

All Van Bortel dealerships will be closed Monday, September 7th in observance of Labor Day. ❤️🤍💙

Labor Day is celebrated on the first Monday of September to honor and recognize the American labor movement and the works and contributions of American workers. 🇺🇸

Wishing everyone a wonderful day filled with relaxation, family, friends, and lots of love. ❤️😁

💙 Employee Spotlight: Meet Service Advisor, Phil Reifsteck! Phil joined our team in February of 2020, bringing over 30 y...
08/29/2026

💙 Employee Spotlight: Meet Service Advisor, Phil Reifsteck! Phil joined our team in February of 2020, bringing over 30 years of experience in the automotive industry. While Phil has spent decades in the business, he shares that his six years with Van Bortel have been the best! (Thanks Phil! 🥰) Phil has found his niche working in our Express lane, where his calmness, professionalism, and positive attitude resonate with both customers and our team. He exemplifies our core values every day, keeping kindness and integrity at every interaction. Outside of work, Phil enjoys spending time with his wife, Suzanne, cheering on his favorite sports teams, and woodworking. He is quite the renaissance man! Thank you, Phil, for all that you do! 😊

08/27/2026

What does your Subaru say about you? 🚗👀 Show us your badges in the comments below! ⬇️

08/25/2026

Check out the 2026 WRX Premium with Delivery Specialist, Noah Ruffalo! 🚗🤩

08/14/2026

Happy Front-End Friday! Which Subie front end is your favorite? Let us know / post your Subaru’s front end in the comments! 🚘💙

Address

4211 West Henrietta Road
Rochester, NY
14623

Opening Hours

Monday 9am - 7pm
Tuesday 9am - 7pm
Wednesday 9am - 7pm
Thursday 9am - 7pm
Friday 9am - 6pm
Saturday 9am - 5pm

Telephone

(585)2222277

Website

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