Van Bortel Subaru

06/17/2026

Van Bortel Subaru Delivery Specialist, Noah, highlights features of the all-new 2026 Trailseeker… 🤩💙🚙

06/12/2026

💙 Employee Spotlight: Meet Van Bortel Village Motors Technician, Tim Sherrier! Tim joined the team in 2024 with years of experience and a wealth of knowledge. In fact, Tim has 40 years of experience as a technician!!! Tim works hard to ensure every vehicle on the lot at Van Bortel Village Motors meets the high standards for a Van Bortel Pre-Owned vehicle. Tim takes great pride in his work and wants to make sure customers have the best experience possible down the road. He also appreciates the strong relationships he has built with his co-workers and says that working at Village Motors feels like being part of a family. Outside of work, Tim enjoys spending time with his wife of 26 years and keeping busy with yard work around the house. Thank you, Tim, for everything you do! 👏😊

06/03/2026

Shoutout to our friend and customer, Chris, for sharing a few incredible photos from a recent road trip. 🚙⛰️ Chris and his wife took their 2024 Outback Touring on an adventure through the Smoky Mountains, spotting wildlife in Cades Cove, exploring the rugged Parsons Branch Road, and even driving on the legendary Tail of the Dragon! The Tail of the Dragon (US-129) is a marvel with 318 turns through the mountain pass on 11 miles of road! The journey wrapped up with breathtaking views along the Foothills Parkway heading back to Gatlinburg. Thank you Chris for sharing your adventure with us and for being part of the Van Bortel Subaru family! 💙

We love customer photos! DM us to share your photos and for a chance to be featured on our page! 📸 What adventures have you taken your Subie on this summer? ☀️🏕️

05/23/2026

All Van Bortel dealerships will be closed Monday, May 25th in observance of Memorial Day. ❤️🤍💙

In remembrance and in honor of our nation’s heroes, we salute the brave men and women who served to give us our freedom and ultimately lost their lives protecting our nation. 🇺🇸

Wishing you all a safe and meaningful holiday weekend!

05/11/2026

Unwrapping the new 2026 WRX Series.Yellow in its exclusive color, Sunrise Yellow! 💛 We hope this brightens your day, it sure brightened ours! ☀️😎

05/07/2026

At Van Bortel Subaru, we love making a positive impact in our community. Today, our Rochester Green Team volunteered in the gardens around the Henrietta Recreation Center, pulling weeds and spreading mulch! We’re proud to help make a difference in our community, especially on a nice day with sunshine, fresh air, and friends! 🪏🌷🌳

Thank you Van Bortel Subaru Green Team! 🙏 Great work! 🌎💚

05/07/2026

We’re proud to be a part of the largest corporate community tree distribution ever! 🌳🌳🌳
And we’re proud to be a Subaru retailer! 💙

04/24/2026

We’re proud and grateful to have been recognized by Volunteers of America Upstate New York for our positive impact in the community. Most importantly, we are grateful for the leadership and staff at VOA, and their unwavering commitment to helping those in need. Please consider supporting their mission to helping children and families build a more stable future. 💙

Volunteers of America recently recognized Van Bortel Subaru at our 6th Annual Gala with VOA's Community Impact Award.

The award is given to a corporate partner of VOA who drives change and positive impact for our community, and this year marked the third consecutive year Van Bortel Auto Group has helped deliver brand-new winter coats to children at the VOA Children's Center and families staying in the VOA emergency family shelters through their Subaru Loves to Help program in partnership with Operation Warm.

04/24/2026

April is month! We are proud of our commitment to supporting initiatives and the mission to make a positive impact on our local environment. 💚

✅Our Subaru Green Team in Victor celebrated Earth Day and Arbor Day with the Victor Village Tree Board and others in the community by donating and planting trees at the Village of Victor Municipal Park! 🌳

✅We partnered with Subaru of America, Inc. and the Arbor Day Foundation again this year to distribute trees in our community as part of the largest corporate tree distribution in the history of the Arbor Day Foundation. Thank you to all of our customers who were able to reserve a tree and take part in helping to grow a greener, healthier community! 🌳

✅Our Subaru Green Team in Rochester is looking forward to doing volunteer work in the gardens around the Henrietta Recreation Center next month! 🪏🌷

Loving the earth means preserving it. 💚🌎

04/23/2026

The first all-new 2026 Trailseeker and Uncharted models have arrived! We are excited to see these two brand-new additions to the Subaru EV lineup on our lots! Contact a sales specialist to learn more and schedule a test drive! 🚙🔋⚡️