River Falls Tire Co.

River Falls Tire Co. Since 1976, River Falls Tire has been providing complete automotive, tires, and light truck repair in the River Falls, WI community.

River Falls Tire Company has been owned and operated since 1998 by Jeff Conwell. The company began in 1976 when Ron Cowley purchased the business from Bergstrom Tire Co. As an independent Firestone dealer, the company sold automotive tires and truck tires and had an on-the-farm service truck. The station also sold gas, first under the Shell Gas logo and then as a Union 76 station until the gas pum

ps were taken out in 1983. Ron installed the first hoist in the garage in the late 1970s and began to offer automotive services in addition to the extensive tire inventory. John Schultz was hired in 1978, working first as a tire technician and later as farm and truck tire salesman before coming back to work in the office as a service writer for the five service bays that operate today. In 1989 Ron hired Jeff Conwell, who had co-owned and operated the Falls '66 service station, which was located in the building that is Subway today. Jeff's background expanded the automotive services to include complete auto and light truck repair. In 1998 Jeff and John purchased the business from Ron Cowley and continued to operate under the company name River Falls Tire Company. John retired in 2016 leaving Jeff as the sole owner of the company,

The company is a NAPA AutoCare location, a Better Business Bureau accredited business, and an approved AAA Auto Repair facility.

Why does your car need a tune up? To prevent future major issues, so give us a call today to schedule your next tune up....
09/10/2026

Why does your car need a tune up? To prevent future major issues, so give us a call today to schedule your next tune up.
(715) 425-5414
https://www.riverfallstire.com/

Regularly changing your oil prevents further issues with your vehicle, so schedule your next oil change and give us a ca...
09/09/2026

Regularly changing your oil prevents further issues with your vehicle, so schedule your next oil change and give us a call today!
📲 (715) 425-5414

✅ Proper tire care starts with understanding wear patterns.Uneven tire wear isn’t just cosmetic—it can indicate issues w...
09/08/2026

✅ Proper tire care starts with understanding wear patterns.

Uneven tire wear isn’t just cosmetic—it can indicate issues with inflation, alignment, or suspension. At [Your Shop Name], we know how to read tire wear and keep your vehicle performing at its best.

https://www.riverfallstire.com/

😊 A big thank you for your review! We’re happy to know we met your expectations. Your satisfaction is our top priority, ...
09/08/2026

😊 A big thank you for your review! We’re happy to know we met your expectations. Your satisfaction is our top priority, and we’re always here to help with any of your vehicle needs.

Cheers to Labor Day!We’re wishing everyone a safe, fun, and relaxing holiday weekend. Enjoy the extra day off! 🎉
09/08/2026

Cheers to Labor Day!

We’re wishing everyone a safe, fun, and relaxing holiday weekend. Enjoy the extra day off! 🎉

09/04/2026
☀️🇺🇸 Labor Day Reminder!Our shop will be closed Monday, September 7th for Labor Day.Have a safe and relaxing holiday! We...
09/04/2026

☀️🇺🇸 Labor Day Reminder!

Our shop will be closed Monday, September 7th for Labor Day.

Have a safe and relaxing holiday! We’ll see you soon. 🔧🚗

If you need a balancing, we've got you covered. Let our technicians keep your vehicle running smoothly and make an appoi...
09/04/2026

If you need a balancing, we've got you covered. Let our technicians keep your vehicle running smoothly and make an appointment today!
(715) 425-5414
https://www.riverfallstire.com/

Keep your car in tip top shape and get a tune up today at our shop! 🚗 410 N Main St. River Falls, WI
09/03/2026

Keep your car in tip top shape and get a tune up today at our shop!
🚗 410 N Main St. River Falls, WI

Replacing your timing belt on schedule can save you from costly repairs down the road. At River Falls Tire, we ensure yo...
09/02/2026

Replacing your timing belt on schedule can save you from costly repairs down the road. At River Falls Tire, we ensure your timing belt is in top shape, keeping your engine running smoothly. Book your appointment now!

🔗https://www.riverfallstire.com/service-list/timing-belt

Address

410 N Main Street
River Falls, WI
54022

Opening Hours

Monday 7:30am - 5:30pm
Tuesday 7:30am - 5:30pm
Wednesday 7:30am - 5:30pm
Thursday 7:30am - 5:30pm
Friday 7:30am - 5:30pm

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