What are the opening hours?

Monday 8:30am - 5:30pm Tuesday 8:30am - 5:30pm Wednesday 8:30am - 5:30pm Thursday 8:30am - 5:30pm Friday 8:30am - 5:30pm Saturday 8:30am - 12pm

Pioneer Ford Sales

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United States
Platteville, WI
Pioneer Ford Sales

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Family owned and operated Ford Dealership in Platteville, WI treating you like family since 1962!

We are a family owned and operated Ford Dealership in Platteville WI here to treat you like family!

11/04/2026

Fall colors, mountain roads, and three Broncos ready to take it all in. The season looks good from here.

Previous model shown.

11/03/2026

The right setup for a little time off the beaten path. The F-150® Raptor® is ready to take you wherever the trail leads.

The F-150® Raptor® Modified vehicle shown. Aftermarket accessories and equipment shown.

11/02/2026

The ultimate Bronco experience is open to everyone! With five Bronco Off-Roadeo locations across the country, find your adventure. 🏞️

Included for 2025 and newer models*
*Offered for a limited time for each model year"

10/31/2026

Ford F-150®, the dog, and a dirt road. What else do you need?

Ford F-150® shown with optional equipment. Previous model year shown.

10/30/2026

Use the Ford app to schedule your fall maintenance. Then you'll be all set for treasure hunting. See the first comment for details.

The Ford app, compatible with select smartphone platforms, is available via a download. Message and data rates may apply. Terms and conditions apply. Visit ford.com for our privacy notice.Always consult the Owner’s Manual before off-road driving, know your terrain and trail difficulty, and use appropriate safety gear.

10/29/2026

Choosing a preferred dealer offers benefits you may not realize.
1) Conveniently schedule service appointments with the team who knows you and your vehicle.
2) Proactive notifications if your vehicle needs attention.
3) One-on-one support as our experts work with you on preventive vehicle care.

10/28/2026

Help support your local community this September during the annual Ford Dealer GlobalFood Drive. Donate non-perishable food at Pioneer Ford Sales, Ltd. today.

10/27/2026

Summer heat can be tough on your vehicle. This fall, let Ford Mobile Service come to you and make sure everything's running the way it should. See the first comment for details.

Ford Mobile Service is offered by participating dealers and may be limited based on availability, distance, or other dealer-specified criteria. Does not include parts or repair charges.Always consult the Owner’s Manual before off-road driving, know your terrain and trail difficulty, and use appropriate safety gear.

10/26/2026

If the F-150® tailgate’s down and the cooler’s open, that means nobody is in a hurry.

Ford F-150® with optional equipment and aftermarket accessories shown. Previous model year shown.

Address

1035 East Business Highway 151
Platteville, WI
53818

Opening Hours

Monday	8:30am - 5:30pm
Tuesday	8:30am - 5:30pm
Wednesday	8:30am - 5:30pm
Thursday	8:30am - 5:30pm
Friday	8:30am - 5:30pm
Saturday	8:30am - 12pm

Telephone

+16083482409

Website

https://www.pioneerfordplatteville.com/

Alerts

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