08/20/2026
Monterey Car Week 2026 - a defining moment for Urban Automotive in America.
Over the past year, we have seen tremendous growth for Urban USA. What began with the ambition of bringing one of the UK’s most distinctive automotive brands to the American audience on a larger scale, has grown into a well-developed network of trusted dealers, clients, industry leading partners and some of the most distinctively modified vehicles in the world.
Monterey gave us the opportunity to bring all of that together again on the biggest stage in the automotive world.
Our growth in America has always been centered around collaboration. We are incredibly proud to work alongside trusted leaders such as 503 Motoring, Platinum Motorsport and Galpin, partners who share our passion for design, craftsmanship and pushing boundaries.
For Monterey, our team went harder than ever, bringing eight bespoke modified vehicles to California to drive, display and showcase throughout the Monterey Peninsula. Urban vehicles could be seen rallying up the coast in FuelRun, displayed on the concours golf links at Legends of the Autobahn & Werks Reunion, as well as showcased front and center at Exotics on Broadway and Monterey Motorsports Festival.
Beyond Car Week’s public events, we wanted to create something distinctly our own. Set at an extraordinary 18-acre private estate in the Carmel Valley, just one mile from Laguna Seca Raceway, we created an exclusive Urban Villa during Car Week, a setting worthy of the vehicles, our brand, and the people who have shaped our growth. Across two private evenings, we welcomed a carefully selected group of dealers, VIPs, industry leaders and friends of the brand.
Night one was dedicated to the global unveiling of the newly redesigned Urban Widetrack program for the Series I Rolls-Royce Cullinan - an exclusive collaboration with Platinum Motorsport and George Heaton of Represent Clothing. Poolside, against the backdrop of the Valley, the evening brought together the worlds of automotive design and fashion culture for one of the most significant Urban vehicle reveals to date.
The following evening, 503 Motoring presented a private showcase of the Urban vehicle range, bringing many of our most popular Widetrack vehicles in one setting and celebrating the evolution of Urban Automotive in the United States.
Monterey was about making a statement, bringing together exceptional vehicles, exceptional partners and a shared vision to showcase the global strength of Urban on the world’s most prestigious automotive stage.
The growth of Urban USA is being built through collaboration between our dedicated teams in the US and UK, our dealers, clients and brand partners across the industry.
To everyone who played a part in making Monterey 2026 possible, from the bottom of my heart, thank you.
We arrived with eight bespoke vehicles and one collective vision. We left more excited than ever about what we are building.
And we’re only getting started.
