Morrie's Volkswagen La Crosse

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Morrie's Volkswagen La Crosse Get More With Morrie's We're here to improve our communities and our colleagues' lives. We care deeply. About community. About family values.

About doing what’s right. We are one Morrie’s, unified in our purpose. We serve with passion, gusto, and character. Morrie's, Moving Life Forward®.

No tricks, just treats… and some pretty impressive costumes! 🎃👻
10/30/2026

No tricks, just treats… and some pretty impressive costumes! 🎃👻

EMPLOYEE SPOTLIGHT: ARICIN M!Help us welcome Aricin, our new Sales Manager at Morrie’s Audi-Volkswagen of La Crosse!Orig...
10/27/2026

EMPLOYEE SPOTLIGHT: ARICIN M!

Help us welcome Aricin, our new Sales Manager at Morrie’s Audi-Volkswagen of La Crosse!
Originally from Onalaska, Aricin has spent the past 3 years in the automotive industry, gaining experience in sales, finance, auctions, and now stepping into his new role as Sales Manager!

A few fun facts about Aricin:
• Dream car: Dodge Viper
• Favorite VW: Atlas Cross Sport (which he drives!)
• Hobbies: Golfing, fishing, and snowboarding
• Biggest catch: A 40-inch northern pike!
• Go-to artist: Lil Wayne
• Morning fuel: Orange Kickstart, every day!

We’re excited to have Aricin leading the team and can’t wait to see what’s ahead! Stop by, say hi, and let him help you find your next ride!

The Wait Is Over! The All-New 2027 Volkswagen Atlas Has Arrived! 👀Featuring a bold new exterior design, a completely rei...
10/14/2026

The Wait Is Over! The All-New 2027 Volkswagen Atlas Has Arrived! 👀

Featuring a bold new exterior design, a completely reimagined interior, and more power than ever before, the 2027 Atlas takes everything you love about this spacious family SUV to the next level.

With an upgraded turbocharged engine delivering 282 horsepower, refreshed styling, an available 15-inch infotainment display, and new premium touches throughout the cabin, the 2027 Atlas brings exciting changes inside and out.

Ready to see what's new? Stop by Morrie's Volkswagen La Crosse today and check out the all-new 2027 Volkswagen Atlas for yourself.

We can't wait to show you what's in store!

All makes, all models, all ages - we service them all!From newer models to well-loved classics, our service team is comm...
10/09/2026

All makes, all models, all ages - we service them all!

From newer models to well-loved classics, our service team is committed to providing exceptional customer service and quality care for every vehicle that comes through our doors.

Stop by and let us take care of you and your vehicle. We look forward to seeing you!

PROST! We had some very special visitors stop by Morrie’s Audi & Volkswagen of La Crosse! The Oktoberfest - La Crosse, W...
10/05/2026

PROST!

We had some very special visitors stop by Morrie’s Audi & Volkswagen of La Crosse! The Oktoberfest - La Crosse, WI crew came by to thank us for our sponsorship - and they even treated us to a song! 🥨

If you’re from the La Crosse area, you KNOW Oktoberfest isn’t just another event… it’s a tradition! Seeing our community come together year after year is one of the things that makes living and working here so special.

We’re proud to support an event that brings so much fun, tradition, and energy to the Coulee Region, and we loved having the Oktoberfest crew in the dealership!

Thank YOU for stopping by, singing to us, and getting us into the Oktoberfest spirit! 🍻

Oktoberfest is officially underway! 🎉Morrie’s Auto Group was proud to be a Platinum Sponsor of the 2026 Festmaster’s Bal...
09/24/2026

Oktoberfest is officially underway! 🎉

Morrie’s Auto Group was proud to be a Platinum Sponsor of the 2026 Festmaster’s Ball, the official kickoff to Oktoberfest weekend in La Crosse.

With the new Festmaster and Frau revealed and the Golden Keg officially tapped, the celebration is underway!

We’re proud to support Oktoberfest - La Crosse, WI and the La Crosse community, and to be part of the traditions that make this community so special.

Prost! 🍻

🚗 Helping teen drivers feel more confident behind the wheel.The Teen Car Control Clinic, hosted by Emplify Health by Gun...
09/16/2026

🚗 Helping teen drivers feel more confident behind the wheel.

The Teen Car Control Clinic, hosted by Emplify Health by Gundersen, combines classroom learning with hands-on driving exercises to help licensed teens ages 16–19 better understand vehicle control and road hazards.

Parents/guardians attend at no extra cost, and teens use their own vehicle during the driving portion.

Limited spots remaining for Saturday, October 10.
Info & Register ➡️ https://www.gundersenhealth.org/events/teen-car-control-clinic

👀 A little glimpse into what’s coming from Volkswagen!This week, our team had the opportunity to spend some time with a ...
09/11/2026

👀 A little glimpse into what’s coming from Volkswagen!

This week, our team had the opportunity to spend some time with a Volkswagen trainer and get an up-close look at the ALL-NEW, redesigned 2027 Volkswagen Atlas! 🚙✨

There’s nothing quite like seeing the next generation in person before it hits the showroom — checking out the new design, learning about the updates, and getting our team ready to answer all your questions when the 2027 Atlas officially arrives.

And yes… we may have already picked out a few favorite changes. 😏

We can’t show you everything just yet, but we had to share a little behind-the-scenes look!

Who’s excited to see the new Atlas hit the road? 🙋‍♀️🙋‍♂️

🔧🚗 Charley’s newest trainees are starting young!When it came time to put the plates on the family’s new ride, these two ...
09/11/2026

🔧🚗 Charley’s newest trainees are starting young!

When it came time to put the plates on the family’s new ride, these two weren’t about to let Charley handle the job alone. 😂

A little supervision, a little hands-on training… and just like that, we may have found our Morrie’s Audi/VW sales team class of 2042. 😎

We’re not saying Charley has expanded his plate-install department…we’re just saying his newest assistants are VERY enthusiastic. 😂

Congrats to the whole family on the new ride! We love when New Car Day becomes a family affair. ❤️🚘

⛳️ A Great Day on the Course for a Great Cause! 🏌️‍♂️Charley and Noah had the opportunity to hit the links for the Lee B...
08/21/2026

⛳️ A Great Day on the Course for a Great Cause! 🏌️‍♂️

Charley and Noah had the opportunity to hit the links for the Lee Burgett Memorial Scholarship Golf Outing Fundraiser, hosted by the ASHRAE La Crosse Area Chapter at Drugan’s Castle Mound! ⛳️

It was a beautiful day to get out of the dealership, enjoy a little friendly competition, and most importantly, support a great cause right here in our community. ❤️

Funds raised from the outing benefit the Lee Burgett Memorial Scholarship, helping local students pursue careers in the HVACR industry.

We’re always proud to see our team getting involved in events that support the La Crosse area — although we may need to ask Charley and Noah how the scorecard looked before we start bragging about their golf skills. 😂🏌️‍♂️

Thanks to the ASHRAE La Crosse Area Chapter and everyone involved for putting on such a great event!

Address

331 Theater Road
Onalaska, WI
54650

Opening Hours

Monday 9am - 7pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 7pm
Friday 9am - 6pm
Saturday 9am - 6pm

Telephone

+16085183495

Website

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