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Rivian Keep the world adventurous forever. Rivian is developing vehicles and services that inspire people to get out and explore the world.

10/22/2026

From sketch to slime, director Gil Kenan mapped out every moment of our Ghostbusters spot before the first bucket of ectoplasm was ever delivered to set.

10/21/2026

“If you prove to me something is better, I’m going with the better option.”
See how pumpkin farmer Jason Lusk uses his R1T on his family’s 1,600 acre farm to help bring over 10,000,000 pumpkins to harvest every year.

Read Jason’s full story: rivn.co/pumpkin-farm

Flying gravel. Instant torque. Apex-to-apex slides on a brand new rally course. Thanks for the amazing weekend Willow Sp...
10/20/2026

Flying gravel. Instant torque. Apex-to-apex slides on a brand new rally course. Thanks for the amazing weekend Willow Springs International Raceway.

A different kind of playground. 🏁 We’re headed to Willow Springs International Raceway this Saturday with R2 Performance...
10/16/2026

A different kind of playground. 🏁
We’re headed to Willow Springs International Raceway this Saturday with R2 Performance and our Quad-Motor R1 vehicles for a weekend of dirt, speed, and a little sideways action.
See you at Reimagined.

10/15/2026

Real slime, real sirens and a very real Bill Murray. Together with Sony Pictures, we made our Ghostbusters Halloween mode reveal the old-fashioned way. Take a look behind the scenes.

The original Ecto-1 and the Rivian Ecto-R1 may run on different energy sources, but they both run toward paranormal trou...
10/14/2026

The original Ecto-1 and the Rivian Ecto-R1 may run on different energy sources, but they both run toward paranormal trouble.

Thank you Sony Pictures Ghost Corps and Jason Reitman for the fun day bringing our two vehicles together. Glad we could help you catch Slimer.

Read all about how we built the Ecto-R1 at rivn.co/halloween-software-2026

10/13/2026

The Rivian Paranormal Technology Department advises you to view this briefing prior to enabling Ghostbusters Halloween mode. Compliance is encouraged.

Every fall, the list of tricks gets longer, the treats get better and the response from our community even sweeter. Who’...
10/12/2026

Every fall, the list of tricks gets longer, the treats get better and the response from our community even sweeter. Who’s having fun finding all the easter eggs in our Halloween mode software update? Tell us your favorite.👇

The Rivian South Coast Theater has gone full Ghostbusters, Ecto-R1 and all. It’s one of the first of our takeovers this ...
10/11/2026

The Rivian South Coast Theater has gone full Ghostbusters, Ecto-R1 and all. It’s one of the first of our takeovers this season, with more to come. Not nearby? You can take Halloween mode for a spin when you book a demo drive at any of our spaces.

Learn more about our upcoming Halloween events at rivn.co/halloween-events

10/10/2026

Mini-Pufts are no match for Bill Murray.

See what other special tricks are hiding inside our Ghostbusters Halloween mode.

Read more at rivn.co/halloween-software-2026

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