05/18/2017
If you don't own your data, who does? Do you know what cookies are on your website and how the data is being used? Sadly, others could be profiting from your efforts. For us dealers, knowing who is using our data and why is one of the most important questions we need answers to. Read here: https://goo.gl/h2bn7J
If you ever have a chance to grab lunch with me, you might find me ranting about data ownership: it's a huge problem in our industry. There are many forms of data and it can be used in many different ways. We use data for activities such as retargeting, as well as judging campaign performa