10/14/2024
Advantage Yacht Sales
Considering Selling Your Boat?
Advantage Yacht Sales has been selling boats for over 20 years. At different times we have been a dealership for several major power boat and sailboat brands including Fountaine Pajot, Dufour, Hunter, Beneteau, and a host of power boat brands, currently Quarken, the Finnish manufacturer of Nordic Style boats. Why that matters is we have a broad following of customers and other brokers, and that means a lot of eyes on your boat.
Advantage provides multiple strategies to represent you through the entire selling process. We will handle your sale efficiently, with your interest as the primary objective.
Determining Your Boat’s Value and Setting an Asking Price.
Many sellers attempt to sell their boat unaided making the mistake of setting an unrealistic price that doesn’t reflect true value, and then question why their boat isn’t selling. Advantage performs the vital market research and provides you with a report showing comparable boats currently on the market, along with previously sold boats. We’ll strategize with you to arrive at a true value and make recommendations for improving your boat’s marketability.
Seasonality is a factor to consider when deciding to put your boat on the market, knowing the cost of any needed repairs, and considering your total carrying cost when determining the best asking price. Knowledge of your boat’s true value and setting the asking price is the most critical and analytical decision in executing an efficient sale and securing the maximum financial benefit.
Advertising and Marketing…Exposure is Key!
Advertising is a crucial component to maximum market exposure. Advantage will publicize your boat to as many buyers and brokers as possible. Obviously, the more people who see your boat, the better the outcome will be. We have a comprehensive marketing program including:
• Creation of a detailed listing containing high quality photographs, detailed specifications, notable features, vessel status, location, and all of the most important information.
• A contemporary website promoted on the top search engines with maximum optimization built in.
• Internet-based global advertising to put your boat in front of as many buyers and brokers as possible.
• Premier International MLS databases – YachtWorld, Yacht Council, and Marine Source – the most successful, worldwide multi-listing Internet services, attracting the largest percentage of buyers and brokers.
• Optimum exposure on social networking sites such as Facebook, Twitter, LinkedIn, and YouTube.
• Year-round Boat Show participation for face-to-face promotion of your boat to as many buyers and brokers as possible.
• Direct Mailing and Newsletters to thousands of prospective buyers.
• Placement of “For Sale” signs on your boat for local advertising.
• Networking with other brokers to co-broker and sell your boat.
Buyers want to gather as many details as possible before spending time and expense in viewing and inspecting a boat in person. Therefore, we provide professional eye-catching advertisements with multiple, quality photos and well-written descriptions to promote your boat and encourage buyers to want to learn more.
Professional Know-How, On Your Behalf.
During the selling process, Advantage will communicate with you, keeping you up-to-date on what’s happening with the marketing and sale of your boat. As your broker we will do the following:
Be available seven days a week, providing timely responses to all inquiries.
Provide the “Face Time” at the showings, answering all questions, and promptly reporting back to you.
Prepare the listing for distribution to the market and to other brokerage firms.
Represent you in the negotiating process with the buyer or buyer’s broker in reaching a “Fair” Price and agreement in terms.
Understand the marine brokerage profession, i.e., all documents and contracts needed to register and transfer titles and safeguard funds.
Coordinate and represent you in attending the sea trial and marine surveys, assisting you in addressing any deficiencies discovered, and reviewing what is best to focus on during negotiations.
Hold deposit funds in a dedicated escrow account.
Provide all documentation for closing and safeguard the transfer of funds.
Ultimately, the value of a professional yacht broker is to sell your boat and be proficient in completing all the paperwork and answering all the questions that arise between the initial advertisements to the final closing. Our goal at Advantage Yacht Sales is to keep you well informed and move your transaction to completion in an efficient manner. At the end of the day, we are pro-active in covering all aspects of the transaction to ensure the final sale is timely, well organized, and, above all, the least stressful for you!
Come see us and let’s discuss selling your boat!
Will-
Capt. Will Schmidt
Partner, Broker & Service Manager
ADVANTAGE YACHT SALES
MEMBER: YBAA
Mobile: 978-273-2719
E: [email protected]
W: www.AdvantageYachtSales.com
F: www.Facebook.com/AdvantageYachtSales
New & Used - Sail & Power - Service & Parts - Storage
AYS sells and services both new and used boats. We are dealers for Quarken Nordic Style boats and AB Inflatables. We are well versed in brokerage having previously carried Beneteau, Fountaine Pajot and Defour brands as well as several power boats brands
