07/09/2015
News. Today McLaren Automotive – The Official Page released a Driving Pants Productions video across all of its social platforms. So it seems a like a pretty good time to actually announce Driving Pants Productions — our new film + video production company devoted to the automotive world.
As the media world morphs, with magazines crashing or changing, video and film are the way forward. Traditional media companies, advertising/marketing companies and carmakers all have ever-growing visual needs, but cars are notoriously difficult to shoot. (Hey, they’re shiny, reflective and they move really fast.) Our mandate at Driving Pants is to tell stories visually, in more compelling ways, across the automotive landscape. We love cars and we want to see them filmed and edited in the manner that shows just how special they are — and can be.
For months we’ve been quietly shooting editorial for Fortune Magazine, Money Magazine and Sports Illustrated, as well as several projects for OEMs, honing our tone and feel. With my knowledge of cars — and convictions about how they should look, sound and make you feel — and Marc’s incredible film expertise and deep technical capabilities, I think we’ve come up with something fun and fresh. He’s got the Emmys; I’ve got the engines.
We already have exciting projects in the works, and they’ll be rolling out in the next 12 months. Meanwhile, www.drivingpants.com has more of our work, including a shoot for Lexus and our sizzle reel. We hope you like them.
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