MAS- Music and Strategy

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MAS- Music and Strategy

MAS connects brands with music. From original composition to music supervision, MAS develops music t MAS is a music strategy firm established in Jan 2011.

With offices in New York and Los Angeles, MAS provides a full range of solutions for brands and advertising agencies including original composition, music supervision, licensing, talent procurement, sponsorship packages, and original content creation.

09/01/2026

RIP to Queen Dolly. One of the realest.

08/28/2026

MAS LA DINNER CLUB Musso & Frank Grill edition featuring Courtney Jenkins and Elijah Hawkins was epic. Of course the vibes and service were immaculate… but the food! When was the last time YOU had a bomb fet alf? Musso served the first American fettuccine alfredo in 1927 and still use the same OG recipe. No cream, just butter, parmesan and pasta water. Paired perfectly with all the music, ad biz and supernatural (!!!??) tea that was spilled. Where should we hit next?

08/25/2026

Like everyone else, didn’t know what the hell was going on at the start of COVID, so we hired five of our favorite artists to make some playlists to vibe out to while we worked from home. We recently rediscovered these absolutely gems from Jeff Parker Benjamin Pirani D⃣ E⃣ S⃣ I⃣ R⃣ E⃣ Will Wiesenfeld and anGÉlica and they are still great. Check em at the link in bio.

08/24/2026

“When you gonna run the whole wide world?” - Check out our latest Google spot with ＳＨＡＤＯＷ for the Back to School campaign starring Malia Baker with Haute & Freddy’s “Shy Girl” soundtracking.

Song: Haute & Freddy “Shy Girl”
Agency: ＳＨＡＤＯＷ
Music supervision by:
Lisa McGuire McGuire
nora dabdoub Dabdoub
gabemcdonough McDonough
James Alvich

A huge thank you to all our label, publisher, and management partners!

Warner Chappell Music

Atlantic Records

08/18/2026

Congrats to kinggizzard and Heaps Keen on the fantastic livestream iteration of this year’s Field of Vision festival. Catch some tastes of what you missed on the Bootleg Gila YouTube page and sign up for the MAS Music Headlines weekly newsletter at the link in bio.

08/17/2026

Check out our latest supervision work for Google starring rising basketball star, New York’s own Kyian Anthony. Soundtracked by Vic Mensa’s “LVLN UP”

Music supervision by MAS

A huge thank you to all our label, publisher and management partners!

08/14/2026

Great hangs at our inaugural Culver City hang. Hosted with the neighborhood originals Sugaroo! Music. Hit us up and we’ll keep you posted on our next one. 📸: Andrea

08/10/2026

The votes are in, and MAS has officially named “Sue Me” by audreyhobert the song of the summer. Hear it in our latest work for Google’s Back-to-School campaign.

Huge shoutout to ＳＨＡＤＯＷ , the rights holders, and our MAS music supervisors for bringing it all together. What an amazing team and collaboration!

nora dabdoub
Lisa McGuire
gabemcdonough
James Alvich

07/14/2026

Congratulations to on their Emmy Nomination for the excellent “Don’t Do New York Dirty” campaign. Proud to have been a part of it!

07/13/2026

Nice to see our work for and recognized by as Campaign of the Month for June. People scoff at “craft” in 2026 but this is it. Shot on film, vibey af, and a great track (“Brimful of Asha” by Cornershop). Chase the feeling and go with your gut.

Address

207 West 25th Street
New York, NY
10001

Website

http://musicandstrategy.com/

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