BERNARD's Chrysler Dodge Jeep Ram

03/12/2026

🚨 Limited-Time Truck Deal 🚨
DROPPING PAYMENTS!!

💥Drive home a 2026 Ram 1500 with just 2.9% APR for up to 72 months and up to $13,000 OFF💥

Whether you need power for the jobsite or comfort for the road, the Ram 1500 delivers with bold performance, advanced tech, and legendary capability.

💰 Take advantage of 2.9% APR financing for up to 72 months, on approved financing with Stellantis Financial, and upgrade your truck today. ($15.17 per $1,000 Financed for 72 months)

Happening NOW thru April !

👉 Shop now and save on the 2026 Ram 1500!

The Ram 1500 offers New Richmond drivers the features they need for tough jobs, like Active Air Grill Shutters, a HEMI V8, and the RamBox Cargo Management System.

12/26/2025

We will have normal operating hours on the 31st and the 2nd but will close for the Holiday on Thursday 1/1/26. Wishing You and All Yours a very HAPPY NEW YEAR!

10/16/2025

PUMPKIN DROP!! Sat Nov 8th from 10am-1pm you can bring your pumpkins to the Lot across from the New Richmond Fire Department to be SMASHED. Vendors w/food onsite. Save the Date.

10/03/2025

Feeling Fruity?? As part of our ongoing commitment to support the New Richmond FFA we invite you to participate in their Annual Fruit, Cheese, Meat Snacks, and Nuts Sale! Our Sponsored Student Code is YZKL-5840. Go to: https://myfruitsale.com/ - Click Shop Now - Enter the Student Code - and place orders online.

Orders can be picked up at the High School when they arrive (after Thanksgiving Break), at BERNARD'S, or local delivery by arrangement.

Great gift ideas and employee seasonal rewards! We welcome you to join in and get some yummy for your tummy.

Explore a simpler, smarter way to raise money with our product fundraisers. With our decades of experience and a simple online fundraising platform, this will be your best fruit sale ever.

09/15/2025

BERNARD'S is a proud supporter of the NR FFA and assists with a RAM truck for use on the SOAR Farm north of town. These amazing and hard-working students at NRHS spend many hours working the farm and learning the economics under the guidance of their teacher, Rachel Sauvola. When our customers from the surrounding communities and counties choose to buy and service their vehicles at Bernard's, your support allows us give back! Take pride in knowing that if your vehicle says BERNARD'S on the back, you help make this happen.

08/28/2025

We will be Closed on Monday Sept 1st for Labor Day. It looks to be a beautiful day, so we hope you enjoy it to the fullest!

08/07/2025

HIRING‼️ Bernard's is looking for a part time receptionist. Shifts are 2-3 evenings during the week from 3pm-6:30pm & some Saturdays no later than 3. Please call Bernard's (715-246-2236) and ask for Christine if interested or stop by and fill out an application.

Send a message to learn more

07/15/2025

The St Croix Valley PRCA Rodeo sponsored by Bernard's and Gilbert's is happening soon! August 15th and 16th and here is how to get your tickets online as we no longer have them for sale at the dealership.

Rodeo's toughest competitors go up against the rough and rugged rodeo stock from the award-winning Barnes Rodeo Company.

06/30/2025

Independence Day! You hope that everyone has an enjoyable, safe, and fun weekend. We are here this week through Thursday 3rd then re-open Monday the 7th.

05/24/2025

If you’re out and about today or heading north to the cabin and want some treats for the road, swing by and see the NRHS Cheerleading Team at Bernard’s! They’ll be at the dealership until 12 today!

05/22/2025

The sacrifices of a service member are not just their own but their entire families. They bravely do what they are called to do so we may safely do what we are free to do.

04/02/2025

Safe to say we're hooked! 🤍

We recently had the ALL-NEW 2024 Jeep Wagoneer S hit the ground here at Bernard's. This is Jeep's first fully-electric SUV that they've introduced into the market, and it is nothing short of impressive.

Although this one is spoken for, we have a handful of 2025 models that are incoming, and expected to arrive early this month!