What are the opening hours?

Monday 8am - 6:30pm Tuesday 8am - 6:30pm Wednesday 8am - 6:30pm Thursday 8am - 6:30pm Friday 8am - 6:30pm Saturday 8am - 3pm

BERNARD's Chrysler Dodge Jeep Ram

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United States
New Richmond, WI
BERNARD's Chrysler Dodge Jeep Ram

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BERNARD'S is proud to be family owned & operated since 1933. If your vehicle says Bernard's on the back – together we make things happen".
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We provide Sales, Service, Parts, Collision Repair, Detailing Services, and have Express Lane "no appointment - next in line service" for Oil Changes, Tire Rotations, and more. We strive to be western Wisconsin's number one pick for New Chrysler, Dodge, Jeep, and Ram vehicles, and stock our Used lot with vehicles of all makes and models. We have a strong philosophy about giving back so we say that "When you buy local your support helps us give back to community efforts.

10/31/2026

Cody Leehe and his mini me!

Happy Halloween 🎃🎃🎃

10/14/2026

We were so excited about this customers review we made it into a video!

Leave a google review with your favorite Bernard’s story for a chance to get it turned into an animation

10/07/2026

WINTER MUSCLE 🌨 💪 In stock and up to $11,000 OFF 💲 💲 https://www.bernardsnorthtown.net/new-vehicles/charger/

09/08/2026

DIRT-DRAG RACING EVENT! Sep. 26 in Glenwood City, WI. An Event the Entire Family Can Enjoy! Hosted by P&R Trades, a Non-Profit Group for supporting high school graduates going into trade schools or blue collar jobs.

To Purchase Tickets: https://www.peoplewhocare.cloud/pr-trades.html

PERSONAL NOTE. Please be aware that many of the volunteers who are working together to bring this event to you are the very same volunteers who helped to make the St. Croix Valley PRCA Rodeo so incredibly special this year.

Some of them even help volunteer to provide via The Ope Squad, Inc disaster recovery assistance to people in Wisconsin when tragedy strikes.

P&R Trades, we look forward to being there with our LED Trailers to thank the sponsors of this event ... and support what you're doing.

We'll also be there with our volunteer photographers, videographers, and drone specialists ... to take footage which we will be donating to you ... for the sake of supporting your event year after year.

ALL: Please join us in sharing news of this event with all of your followers.

See you there!

Best regards,
PeopleWhoCare.cloud

09/03/2026

We will be Closed on Monday Sept 7th for Labor Day. We certainly hope that everyone will be able to set aside work and enjoy it to the fullest!

08/21/2026

Bernard's and the 2026 Rodeo Royalty invite you to Glenwood City, WI, tonight (8/21) and tomorrow (8/22). Gates open at 4:30 PM for family activities, and the main show kicks off at 7:30 PM. Grab your spot in the stands early! 🤠

07/14/2026

06/26/2026

Independence Day! We hope that everyone has an enjoyable, safe, and fun 4th of July weekend. If you need us, be sure to stop by before then.

06/18/2026

Imagine a weekend road trip where you never have to look at the fuel gauge. 🛣️👋

The all-new 2026 Jeep® Cherokee inventory is here, blending an aggressive, vintage-inspired design with the latest tech and 140 standard safety and security features.

Traditional and new paint schemes to choose from, it commands attention on city streets and mountain passes alike, and has Best in Class 3,500lbs of towing capacity and more space than ever. 🧳⛰️

But the real magic is under the hood. The new standard turbo hybrid system gives you the freedom of a total driving range of up to 500 miles on a 13.7 gal single tank of gas. No plugs, no range anxiety—just pure, uninterrupted freedom. With combined 37 MPG and 39 MPG City, this is certainly something to JEEP about!🚙💨

Experience the 12.3-inch Uconnect® 5 screen, mobile connectivity, and standard 4x4 all-wheel drive. Visit BERNARD's and take a test dive today!

06/04/2026

Webster’s Dictionary defines a milestone as a significant point in development. At Bernard’s, we define a milestone as Ken Jenderny.

Fifty years ago, Ken started his career here as a young man. Over the last half-century, he has worked alongside generations of ownership, led and supported numerous departments, and guided countless thousands of families and businesses throughout Wisconsin.

Of course, we would be remiss not to recognize Ken’s incredible support system. Throughout his career, his faithful wife, Lori, and their children have been the rock for the stone, sharing in the sacrifices that a dedicated career requires.

Ken has stood the test of time, navigating major shifts in technology, politics, the economy, supply chains, and branding. Yet, through it all, one thing has remained constant: the deep effort and care he pours into everything he does. Ken doesn’t just work for Bernard’s and sell cars—he helps people. His exceptional customer satisfaction scores and fiercely loyal clientele prove that success isn't just something he earns; it is simply who he is. Anyone who has had the pleasure of sitting in his office already knows this to be true.

Ken, Bernard’s would like to thank you for your 50 years of unwavering dedication. You are a primary reason we stand as Western Wisconsin’s top new dealer.

He has not announced any retirement plans as of yet, so rest assured, he is still here for new and previous clients, but we wanted to take this moment to recognized this tremendous milestone.

Congratulations, KJ!

Address

510 Deere Drive
New Richmond, WI
54017

Opening Hours

Monday	8am - 6:30pm
Tuesday	8am - 6:30pm
Wednesday	8am - 6:30pm
Thursday	8am - 6:30pm
Friday	8am - 6:30pm
Saturday	8am - 3pm

Telephone

+17152462236

Website

https://www.bernardsnorthtown.net/?utm_source=facebook&utm_medium=social&utm_campaign=facebookbcdjr

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