Bergstrom Automotive

12/26/2025

Year End Sales Event — Happening Now! 💥

Hurry in for the season’s best offers at Bergstrom Automotive. With new, lower prices and 2025 model year-end pricing, now is the right time to buy.

Shop 7,000 new & pre-owned vehicles at Wisconsin’s #1 Automotive Marketplace — all with Upfront, Negotiation-Free Pricing. Plus, get as low as 0% APR on select models.

✅ New, Lower Pricing on Cars, Trucks & SUVs
✅ 2025 Model Year-End Pricing
✅ 7-Day Price Protection & Money Back Guarantees

Shop: BergstromAuto.com

12/24/2025

🎅 Merry Christmas from our team to your family!

Showrooms & Test Drives:
Christmas Eve: 9 am - 2 pm
Christmas Day: Closed
Friday, Dec 26: 9 am - 6 pm

Shop: bergstromauto.com

12/19/2025

Heading to Hell’s Kitchen at the Fox Cities Performing Arts Center?

Be sure to check out the Lincoln Aviator on display outside the venue. We’re proud to support the PAC and the performances that bring our community together.

12/18/2025

Today, our team got into the holiday spirit for Ugly Christmas Sweater Day! 🎄 Team members across all our locations showed off their festive (and fun) looks as we celebrated the season together.

From our Bergstrom family to yours, Merry Christmas! 🎁🎅🏻

BergstromChristmas.com

12/17/2025

We’re proud to share that Bergstrom Automotive’s Vice President of Strategic Operations, Jake Bergstrom, will be dancing at the JUST DANCE benefit on February 21, 2026.

This inaugural event will take place at the Fox Cities Performing Arts Center and feature ten community dancers, each representing a different local non-profit.

Jake will be dancing in support of the Boys & Girls Brigade Neenah. We hope to see you there!

12/15/2025

🎄One of our favorite Bergstrom holiday traditions is back! Teams across our dealerships gathered to pick out real Christmas trees and decorate them together—turning a simple moment into something special. Take a look at this year’s festive lineup!

BergstromChristmas.com

12/14/2025

🎅🏼🤶🏻 Holiday magic at Bergstrom Chevrolet of Appleton! Thank you to all the families who stopped by for photos with Santa and Mrs. Claus. We loved sharing the joy of the season with our community — Merry Christmas!

📷: No Limits Photography

12/13/2025

🎅 Santa Saturday is happening NOW! 🎄
Join us today from 9AM–12PM for a FREE festive morning filled with holiday fun!

✨ Snap a photo with Santa
🍪 Enjoy free treats
🐴 Meet live animals
🎄 Take a magical carriage ride

Bring the family and make some merry memories with us! 🎁❄️

12/12/2025

✨ A great night at Bergstrom Chevrolet of Appleton hosting the Fox Cities Chamber of Commerce Business After Hours event! Grateful for an evening filled with live music, good food, and meaningful conversations with incredible local businesses. We are proud to be a part of the community we serve. 🤝

12/10/2025

We recently supported Fox Valley Technical College's collision program, where local high school students spent the day learning what it’s like to work in a body shop. They explored the trade, asked thoughtful questions, and showed off their creativity painting skateboard decks.

Over lunch, we shared information about our technician scholarship programs — one of many paths that can lead to a successful career at Bergstrom Automotive. These future technicians are well on their way. The future is bright!

12/10/2025

We’re proud to share that our Executive Chairman, John F. Bergstrom, has been honored with this year’s Legacy Award from the Fox Cities Chamber. This recognition reflects his decades of leadership, community service, and commitment to strengthening the Fox Cities region.

Join us in congratulating Mr. Bergstrom on this well-deserved honor!

Congratulations to John F. Bergstrom on receiving this year's Legacy Award! 🏆 Join us as we recognize John at our annual Celebrate event on January 20; purchase your tickets now: https://bit.ly/4pIiDYD

The award honors a distinguished member whose long-standing leadership has strengthened the Fox Cities region and the community we serve. This prestigious recognition celebrates individuals who invest in people, champion economic growth, and help create a thriving place to live, work, and do business. Their enduring commitment leaves a lasting impact on our community’s progress and inspires future generations to carry that legacy forward.

John F. Bergstrom is Executive Chairman of Bergstrom Corporation/Bergstrom Automotive of Neenah, Wisconsin. From beginning as a small bar and restaurant in Neenah, Bergstrom and his family built a 40-location automotive dealership network representing every major volume brand sold in America. His leadership has earned national recognition, including being named a Top 25 large-company CEO by Glassdoor, features in the Wall Street Journal, the Arthur Young “Entrepreneur of the Year” award, and honorary doctorates from both Lawrence University and the Medical College of Wisconsin.

Bergstrom has also devoted more than 200 combined years to service on Fortune 500 and nonprofit boards, including Kimberly-Clark, Wisconsin Energy, Associated Bank, and the Green Bay Packers, becoming the longest-serving board member in Kimberly-Clark’s 150-year history. His community leadership has helped advance major regional projects such as the Fox Cities Performing Arts Center, ThedaCare hospitals, the Trout Museum of Art, and the Boys & Girls Clubs of America.

We asked John, what have you found are the best ways to find and make connections in the Fox Cities? And his answer is simple - "Rolling up your sleeves with other business leaders to find solutions for community problems."

🎫 Help us congratulate John on this meaningful accomplishment at Celebrate: https://bit.ly/4pIiDYD

12/09/2025

Every day, our leaders partner closely with our dealership teams across Wisconsin. Once a year, we pause to bring everyone together, share where we’re headed, and celebrate the incredible people who make Bergstrom Automotive what it is — with a little holiday cheer added in.

Today’s kickoff tour stop at the EAA - The Spirit of Aviation Museum in Oshkosh set the tone. Thank you, Tim & Mr. B, for inspiring our team and leading the conversation about our future.

We can’t wait to continue the tour with our teams in Green Bay, Appleton, Madison, and Manitowoc in the coming weeks.