Sportfisherman's Center

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Sportfisherman's Center Serving the Muskegon area since 1972. In loving memory of Don Frazier. Sportfisherman's Center, established in 1972, is West Michigan's fishing boat expert.

We proudly represent Lund Boats, Alumacraft Boats, Apex Compact Pontoons and South Bay Pontoons. Our dealership also offers a complete ship store and is a full service dealer for Mercury, Yamaha, Evinrude and Honda Outboards.

Great waterfront design should protect your investment and elevate the entire shoreline. FLOE dock and lift systems brin...
10/27/2026

Great waterfront design should protect your investment and elevate the entire shoreline. FLOE dock and lift systems bring dependable performance and refined shore appeal together.
See what a better waterfront setup can look like. Connect with Sportfisherman's Center! for FLOE dock and lift options. Call us today at (231) 722-4266!

10/27/2026

LAST CALL!

Fall Might Be the Best Time to Upgrade Your Shoreline

Most people think about a new dock or boat lift in spring. But fall can actually be one of the best times to start planning.

Purchase a new FLOE boat lift and canopy frame system during the 2026 Fall Promo and receive FREE canopy fabric.

Upgrade the dock. Get the furniture too. During FLOE’s 2026 Fall Promo, qualifying dock purchases can include a FREE 3-piece Homecrest furniture set. Spend $13,000 or more on a qualifying dock purchase and receive the furniture set free, or receive it at half price with a dock purchase from $8,000 to $12,999.

Visit us today at Sportfisherman's Center!

The promotion ends October 31, 2026.

Your waterfront is part of the property—not an afterthought. FLOE helps create a clean, functional shoreline that looks ...
10/23/2026

Your waterfront is part of the property—not an afterthought. FLOE helps create a clean, functional shoreline that looks right at home and performs season after season.
Start planning your next shoreline upgrade with Sportfisherman's Center!

Your dock should look as good as the lake beyond it. With FLOE, smart design and dependable performance come together al...
10/20/2026

Your dock should look as good as the lake beyond it. With FLOE, smart design and dependable performance come together all season long.
☀️
Call us today at (231) 722-4266!

A well-designed dock does more than reach the water—it creates a place people naturally gather. FLOE combines lasting qu...
10/16/2026

A well-designed dock does more than reach the water—it creates a place people naturally gather. FLOE combines lasting quality, clean design, and everyday usability in one shoreline system.
Planning your next dock or lift setup? Talk with the team at Sportfisherman's Center!

Get More from Your New FLOE Dock This Fall.Thinking about upgrading your waterfront? Qualifying FLOE dock purchases can ...
10/15/2026

Get More from Your New FLOE Dock This Fall.
Thinking about upgrading your waterfront? Qualifying FLOE dock purchases can include a free 3-piece Homecrest furniture set, or half-price furniture on qualifying lower purchase amounts. Offer ends October 31.
Contact us for details. Sportfisherman's Center!

Free Canopy Fabric with Your New FLOE Boat Lift.Planning a new FLOE boat lift? Now is a great time to get it ordered. Th...
10/14/2026

Free Canopy Fabric with Your New FLOE Boat Lift.
Planning a new FLOE boat lift? Now is a great time to get it ordered. Through October 31, qualifying FLOE boat lift and canopy frame purchases include free canopy fabric.
Stop in or contact us for details. Sportfisherman's Center!

A dock should do more than get you to the water—it should give you a place you actually want to stay. FLOE docks combine...
10/13/2026

A dock should do more than get you to the water—it should give you a place you actually want to stay. FLOE docks combine thoughtful design, comfortable usability, and the kind of shore appeal that makes the waterfront feel like part of the home
See what a better waterfront setup can look like. Connect with = Sportfisherman's Center! for FLOE dock and lift options.

10/09/2026

Why wrestle a boat lift into place when you can float and roll it there? FLOE’s Float & Roll™ system makes installation easier, cleaner, and far less work.
Have questions about docks, lifts, or shoreline layout? Talk with the team at Sportfisherman's Center!

A good boat lift should do more than get your boat out of the water. FLOE lift and canopy systems are designed to help p...
10/06/2026

A good boat lift should do more than get your boat out of the water. FLOE lift and canopy systems are designed to help protect your investment, simplify access, and keep your waterfront looking clean and organized.
Thinking about your shoreline setup? Sportfisherman's Center! can help you find the right FLOE dock and lift combination.

Address

599 Ottawa Street
Muskegon, MI
49442

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm
Saturday 9am - 2pm

Telephone

+12317224266

Website

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