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ASA Automotive Systems

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ASA Automotive Systems

ASA Automotive Systems is the Leading Software Provider for the Tire and Automotive Industry. #1 Software for Tire and Auto Services Dealers

01/17/2025

It’s 2025, and wow—look how far we’ve come! From jotting things down on paper to mastering digital inspections, integrated payments, texting magic, and so much more.

But with all the industry consolidation happening, it’s crunch time—time to gear up with the latest tech to stay ahead of the pack.

We’ve cherry-picked the ultimate tools to:

Grow your business
Keep your customers smiling from ear to ear
Boost those profits

Ready to roll into the future? Check it out now here.https://info.asaauto.com/hubfs/Ring%20in%20the%20New%20Year%20Right%20with%20Right%20Technology.pdf

Here’s to making 2025 your smoothest ride yet.

01/16/2025

Driving Innovation in the Tire & Automotive Industry for Over 30 Years.

At ASA, the road to success is paved with innovation, resilience, and an unwavering commitment to our customers. For over three decades, we’ve been at the forefront of transformation—helping tire dealers, manufacturers, and industry partners navigate change and seize opportunity.

From our early days to where we stand today, one thing remains constant: our people. Combining youthful energy with seasoned expertise, our rock-solid team has been the engine powering every milestone. And our amazing customers—the heartbeat of everything we do—inspire us to evolve and lead the way forward.

Our Journey in Milestones:

Each chapter in our story has been a testament to adapting to the dynamic tire and automotive industry, staying ahead of the curve, and setting new benchmarks in software solutions.

As we reflect on how far we’ve come, we’re even more excited about where we’re headed. The journey is far from over, and we’re just getting started!

Stay tuned to see what’s next. Big things are coming, and we can’t wait to continue driving success together. Here’s to the next chapter—stronger, smarter, and more innovative than ever.

PS: Click on the PDF for better readability—because squinting at tiny text isn’t on our list of New Year’s resolutions 😎https://info.asaauto.com/hubfs/ASA%20Infographic.pdf

01/10/2025

Once upon a time… the tire business ran on pen, paper, and ledgers.

Today? The industry has shifted gears, with tire and auto shops embracing tech to keep up with the fast lane of modern business.

That’s where ASA comes in. We’ve built software that works as hard as you do—helping everything from small family-run shops to major national dealers tackle the challenges of retail, wholesale, commercial, and everything in between.

We get it: running a tire shop isn’t just about selling tires—it’s about juggling operations, keeping customers happy, and staying ahead of the curve.

Curious how it all works? Watch our video and see why ASA is trusted by so many in the industry to drive their success. Let’s roll together.

01/09/2025

Did you know? 50% of the MTD Top 100 dealer locations trust ASA’s software solutions to keep their shops rolling smoothly.

From Mavis Tire to Black's Tire Service, Inc, Boulevard Tire Center, Wonderland Tire, Wilks Tire & Battery Service, and more, industry leaders rely on ASA to supercharge their operations, wow their customers, and drive their businesses forward.

Why? Because we’re more than just software—we’re a pit crew for your success. Whether it’s managing operations, simplifying scheduling, or boosting efficiency, ASA is here to help you win the race to the top.

Want to know why top dealers swear by us? Hear it straight from them: “See What They’re Saying.”

Spoiler alert: It’s a game-changer. Ready to take your shop to the next level? Let’s talk.

12/24/2024

Wishing everyone a holiday season filled with joy, smooth roads, and plenty of tread for the journey ahead!

Thank you — our JOLLY customers and partners for letting us be a part of your pit crew this year — here’s to more miles of success together in 2025 — Team ASA.

12/23/2024

After hours of voting, tallying, and maybe a little debate, we officially have a WINNER for the Ugly Sweater Contest — Carol Latham. But let’s be real, who’s calling this sweater “ugly”? It’s adorably cozy, and those twinkling lights swaying? Pure magic.

The second-place battle was fierce, ending in an astounding three-way tie. Shoutout to Mike Hendriksen, Jared Bailey, and
Steve DeLeo for each racking up 2nd highest votes.

And let’s not forget Stacie Walker's festive flamingos—an honorable mention that totally brightened up the competition.

To everyone else who participated: better luck next year. Sorry, you just weren’t ugly enough ;)

Time to start planning your masterpiece for next year. Can Carol defend her title? We can’t wait to find out.

Cheers to all the festive fun— team ASA sure knows how to make the season bright.

12/18/2024

At ASA, the Holidays aren’t just a season—they’re a vibe. Yesterday, we brought the magic to life with sweet gatherings, festive luncheons, lots of laughs, and a whole lot of Holiday cheer.

Our Boise and New Hampshire teams celebrated in style, and our amazing remote crew joined the fun virtually. But what’s a winter Holiday party without an Ugliest Sweater Fashion Show?

The competition was fierce, the sweaters were... creative, and the holiday spirit was off the charts. We’re still tallying votes to crown the Ugliest Sweater Champion—stay tuned for the winner.

At ASA, we don’t just work hard; we celebrate harder. Because we know it’s the people who make this season (and this company) so special.

Here’s to spreading smiles, sharing fun, and making every moment merry. Wishing you all a festive, joy-filled season.

11/27/2024

Thanksgiving Thanks, ASA Style!

As we roll into the holiday season, it’s time to hit the brakes and reflect on all we’re thankful for this year. At ASA, our gratitude runs deep, and here’s why:

To our incredible ASA team: You’re the horsepower behind it all. From navigating challenges to reaching major milestones, your dedication and creativity inspire us every day. Together, we’ve built momentum that’s hard to beat.

To our amazing customers: You keep our wheels turning. Every shop, every dealer, we serve drives us to innovate, grow, and improve. Your trust in us fuels everything we do, and for that, we’re endlessly grateful.

To our trusted partners: Like a perfectly torqued lug nut, you keep us secure and steady. Your collaboration and support help us push boundaries and tackle the road ahead together.

This Thanksgiving, we wish you and your families a holiday filled with laughter, love, and the best food (may your turkey be as golden as a freshly mounted tire). Let’s take this time to recharge, reflect, and get ready to cross the finish line of 2024 in style.

Here’s to all we’ve accomplished together and to the exciting road ahead. Wishing you a joyful, relaxing, and absolutely delicious Thanksgiving!

11/20/2024

It’s been an incredibly busy few weeks here at ASA! From wrapping up another amazing SEMA to diving into our 2025 planning session in Toronto, we’ve been in full gear.

With our team spread across Boise, New Hampshire, Toronto, Australia, and remote locations, one of the true highlights of SEMA wasn’t just the show—it was our team dinner.

A night filled with laughter, memories, and connection. Over some of the best steaks and grilled dishes, we bonded, celebrated, and reflected on the journey that brought us together.

At ASA, we take immense pride in our people. They’re skilled professionals and passionate individuals who live and breathe the tire and auto industry. From those who’ve worked on the show floor to those innovating behind the scenes, our team is the heart and soul of what we do.

Here’s to more team dinners, more milestones, and more moments that remind us why we’re proud to call this incredible group our ASA family.

11/11/2024

Today, we honor the courage, dedication, and hard work of our veterans. We deeply value the freedoms and safety you defend, and we are so grateful for your commitment.

On this Veterans Day, we extend our heartfelt thanks to veterans within our team, our community, and across the nation. Your bravery inspires us every day. .

11/08/2024

SEMA wrap-up. What a show :) What an incredible journey it’s been. From Day 1, Team ASA hit the ground running—meeting incredible tire dealers, industry peers, and future ASA fans. We explored big business opportunities, dove into the latest tech, and connected with some absolute legends. Meeting so many of our AMAZING customers and rockstar partners have us truly fired up for what’s ahead.

This SEMA was extra special for us as we made a BIG announcement. At our press conference with key tire and automotive media, we launched ASA Pay — a FAB addition to our product line that addresses an underserved industry need and seamlessly complements our shop management software.

What is ASA Pay? It simplifies payment processing right within a dealer’s POS system, meaning no more tedious manual data entry and faster checkouts. Real-time transaction tracking and fewer errors help keep your tire shop running smoothly and efficiently.

The energy and enthusiasm we encountered were absolutely inspiring. A massive THANK YOU to everyone who stopped by our booth, shared your insights, and joined in the excitement. We’re so pumped to keep building on these conversations and to help drive your success.

Stay tuned for more updates on what’s next. Until next time, SEMA.

11/07/2024

Day 3 of , and we’re in need of some serious caffeine power! It's always the busiest day of the show, and wow, do we feel it.

Just look at Ashley Hopkins, our General Manager - Enterprise, tackling today’s lineup with not one but TWO cups of coffee 😎

Today is a big day at ASA. Not only are we meeting with amazing customers, partners, and future ASA fans, but we’re also thrilled to be launching ASA Pay — our integrated payment solution for tire shops for faster checkouts, secure transactions, and a smoother cash flow.

Join us at booth 43069 at 10:00 AM PST for the press conference if you’re on the SEMA floor. Can’t wait to share more about this AMAZING solution.

Stay tuned for updates, and hey, don’t forget to keep that coffee close. We’re in it for the long haul.

Address

800 South Industry Way, Suite 150
Meridian, ID
83642

Opening Hours

Monday	8am - 8pm
Tuesday	8am - 8pm
Wednesday	8am - 8pm
Thursday	8am - 8pm
Friday	8am - 8pm

Telephone

(603) 889-8700

Website

http://www.asaauto.com/

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