What are the opening hours?

Monday 8:30am - 8pm Tuesday 8:30am - 8pm Wednesday 8:30am - 8pm Thursday 8:30am - 8pm Friday 8:30am - 8pm Saturday 8:30am - 8pm

Principle Toyota in Memphis

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Memphis, TN
Principle Toyota in Memphis

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Our Mission: We Live To Provide Exceptional Care. Our Purpose: Helping People Live A Better Life. Need to service your vehicle?
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Principle Toyota is the newly renovated Toyota Dealership in Memphis, Tennessee. We service areas such as Germantown, Collierville, Bartlett, Cordova, and Arlington as well as Olive Branch, Southaven and Hernando, MS, and we are excited to offer a first-class experience for all of your automotive needs. Come check out the new Toyota models as well as our huge Certified Toyota inventory. Principle Toyota's factory-trained technicians in Memphis will make sure your car is repaired with top-of-the-line parts by the best technicians. Principle Toyota is a member of the Principle Auto dealer family.

10/30/2026

🎃👻 HALLOWEEN FUN AT PRINCIPLE TOYOTA IN MEMPHIS! 👻🎃

Our team knows how to work hard, but we also know how to have a little FUN! 😂🔥

Today, we celebrated Halloween with our annual Costume Contest, and WOW... our associates showed up with some seriously creative costumes! From Freddy Krueger to astronauts, pirates, creepy clowns, and everything in between, our team definitely brought their Halloween spirit! 🎃🚀🏴‍☠️

After all the votes were counted, we're excited to announce our 2026 HALLOWEEN COSTUME CONTEST WINNERS! 🏆

🥇 1ST PLACE — CASSIDY NEELY
🔪 Freddy Krueger | $200 CASH!

🥈 2ND PLACE — JORDYAN YARBROUGH
🏴‍☠️ Pirate | $100 CASH!

🥉 3RD PLACE — MATTHEW HWANG
🚀 Astronaut | $50 CASH!

👏 CONGRATULATIONS TO OUR WINNERS! And a HUGE thank you to every associate who dressed up, participated, and helped make today so much fun!

At Principle Toyota in Memphis, we believe a great dealership starts with great PEOPLE! It's days like today that remind us how fortunate we are to have such an awesome team.

❤️🖤 Different Costumes. One Amazing Team.

PRINCIPLE TOYOTA IN MEMPHIS
🚗 We Do It The RIGHT WAY!

10/29/2026

Late shift? We've got you. ✨The lights stay on and the service stays top-tier, because taking care of you around your schedule is our Principle Promise. 🥇
Congratulations to these happy new owners! 🎉

10/24/2026

Don’t miss out on our next allocation! Give us a call and reserve yours ASAP 📲
901-522-6382

10/24/2026

Truly one of a kind !😮‍💨
Ask about our Principal Promise!! 🥇
It’s a reason we are rated the number 1 Toyota in Memphis 😉!

10/24/2026

Pick your personality. 🔵🔴🟡
Off-road beast, everyday hustler, or head-turning hybrid. We've got all three sitting on the lot right now at Principle Toyota on Wi******er Road. Come see them in person before somebody else does. 👀
Currently booking appointments for Monday!
ASK ABOUT OUT LIFETIME POWERTRAIN WARRANTY! ♾️
NOBODY DOES IT LIKE PRINCIPLE! 🥇

10/23/2026

New Grand Highlander, same great smiles. 😁🎀 Congrats to these two on making it official! Ready for your own delivery-day moment? Call us or stop by Principle Toyota on Wi******er. 901-758-4040
Ask about our LIFETIME POWERTRAIN WARRANTY! 🥇

10/01/2026

Get covered. Contact us or learn more at https://www.principletoyota.com/powertrain-warranty.htm

09/29/2026

🚨 Thinking about a new Toyota?
Here’s a reason to get excited. 🚨

Would you rather own one with a Lifetime Limited Powertrain Warranty… or one without?

At Principle Toyota in Memphis, every new Toyota — and qualifying used vehicle — comes with Lifetime Limited Powertrain Protection at no additional charge. That means added protection for major components like your engine, transmission, drive axle and more, starting day one and lasting for as long as you own your vehicle.

✅ Lifetime Powertrain Protection
✅ No Additional Charge
✅ Added Confidence From Day One

Buy with confidence. We Do It The RIGHT WAY.

📍 Principle Toyota in Memphis
🌐 PrincipleToyota.com

09/27/2026

Congratulations to Mr. Conkling on his Toyota Tacoma! 🥇🛻 The shirt says bad choices make good stories, but this was a great choice, and we can't wait to hear the stories this truck brings. Thank you for choosing Principle Toyota. Enjoy the ride and the adventures ahead! 💨

09/27/2026

Congratulations to Mr. Hill on his 2023 Dodge Durango! 🥇🖤 That bow was just a formality; this ride was his from the jump. Thank you for trusting Principle Toyota with your next chapter. Enjoy every mile, and we'll see you back for that first service! 🚙💨

Address

7370 Wi******er Road
Memphis, TN
38125

Opening Hours

Monday	8:30am - 8pm
Tuesday	8:30am - 8pm
Wednesday	8:30am - 8pm
Thursday	8:30am - 8pm
Friday	8:30am - 8pm
Saturday	8:30am - 8pm

Website

https://www.principletoyota.com/

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