SERO Sailing

SERO Sailing SERO Innovation is making waves in sailing! As a family-owned business, our passion is simple—getting more people out on the water.

We build the SOL Sailboat, a modern, durable, and customizable design, and we proudly manufacture the legendary Sunfish.

Since 1961, Irish Boat Shop, Inc. has been helping boaters make the most of Northern Michigan’s incredible waters. With...
06/10/2026

Since 1961, Irish Boat Shop, Inc. has been helping boaters make the most of Northern Michigan’s incredible waters. With locations in Harbor Springs, Charlevoix, and Traverse City, they’ve built a reputation for expert service, trusted advice, and a true passion for boating.

From new boat sales and storage to maintenance, dockage, and accessories, Irish Boat Shop is dedicated to helping people enjoy life on the water.

Learn more about Irish Boat Shop:
https://www.irishboatshop.com/

Find a dealer near you:
https://seroinnovation.com/find-a-dealer/

Not every summer day comes with wind. Some days are for sailing... but other days the wind may not be so cooperative.In ...
06/08/2026

Not every summer day comes with wind. Some days are for sailing... but other days the wind may not be so cooperative.

In our recent blog post, we talked about how versatility is part of what makes sailing such a great way to spend the summer, and the Maverick is built exactly for that kind of flexibility.

One boat. Multiple ways to enjoy the water.

Learn more about the Maverick:
https://seroinnovation.com/maverick/

Find a dealer near you to start your SERO story today!
https://seroinnovation.com/find-a-dealer/

06/05/2026

This is what a peaceful day of sailing sounds like to us 😌🕊️

Happy World Environment Day from SERO Sailing 🌎

Your boat. Your way. ⛵Customize your Sunfish or SOL with several sail and non-skid padding options, plus customized hand...
06/03/2026

Your boat. Your way. ⛵

Customize your Sunfish or SOL with several sail and non-skid padding options, plus customized handles and splashguards on the SOL.

👉 Find a dealer near you to start your SERO story today, or begin building your very own custom SOL or Sunfish through our website.

https://seroinnovation.com/find-a-dealer/

🚨Don't forget to register for the Viper 640 2026 North American Championship🚨📍 Pensacola Yacht Club📅 September 30 - Octo...
05/29/2026

🚨Don't forget to register for the Viper 640 2026 North American Championship🚨

📍 Pensacola Yacht Club
📅 September 30 - October 4, 2026

Now’s the time to start planning.

Secure your spot and get ready for a week on the water in Pensacola. This is one you won't want to miss!

👉 Register today

https://www.viper640.org/events/2026-north-american-championship/

We are proud to partner with Quiet Waters Sailboats, a leading sailboat dealer in Ontario, Canada 🇨🇦 Quiet Waters Sailbo...
05/27/2026

We are proud to partner with Quiet Waters Sailboats, a leading sailboat dealer in Ontario, Canada 🇨🇦


Quiet Waters Sailboats

With a wide range of new and used boats, water sports equipment, and full-service support including repairs, rentals, and storage, they are a trusted resource for the local sailing community.

To learn more about Quiet Waters Sailboats, visit their website:
https://sailboatsales.com/

Find a dealer near you:
https://seroinnovation.com/

Honoring those who gave everything 🇺🇸Today is for remembrance, gratitude, and honor.Wishing everyone a meaningful Memori...
05/25/2026

Honoring those who gave everything 🇺🇸

Today is for remembrance, gratitude, and honor.

Wishing everyone a meaningful Memorial Day.

- The SERO Sailing Team

Since 1944, FAY'S BOAT YARD, Inc. has welcomed boaters in New Hampshire with trusted service, marine supplies, and a fu...
05/23/2026

Since 1944, FAY'S BOAT YARD, Inc. has welcomed boaters in New Hampshire with trusted service, marine supplies, and a full range of boating support... all backed by generations of family experience.⛵

As a proud SERO dealer in New Hampshire, they would be thrilled to assist you in finding the perfect boat to meet your needs. ☀

To learn more about Fay's Boat Yard, visit their website:
https://faysboatyard.com/

If you're looking to start your SERO story but are not located near Fay's... not a problem! Find a dealer near you:
https://seroinnovation.com/find-a-dealer/

Address

2026 S. Parker
Marine City, MI
48039

Telephone

+18103955447

Website

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