Willie & Max

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Willie & Max Est. 1972. Proudly Handcrafted in Manitowoc, Wisconsin. Authentic American motorcycle luggage brand.

Honda Rebel. Handcrafted. Made for yours.Our 4L swingarm bag is built specifically for the Rebel—because your ride deser...
10/17/2026

Honda Rebel. Handcrafted. Made for yours.

Our 4L swingarm bag is built specifically for the Rebel—because your ride deserves gear that fits like it belongs there. Is yours?

Link in the comments 👇

Handcrafted in Wisconsin. Turning heads in Abu Dhabi. 🏍️🌍If you’re going to ride, ride with gear that stands out. Willie...
10/11/2026

Handcrafted in Wisconsin. Turning heads in Abu Dhabi. 🏍️🌍

If you’re going to ride, ride with gear that stands out. Willie & Max bags are handcrafted in the USA with the care, character, and quality you won’t find in a mass-produced lookalike. Every detail reflects our American craftsmanship and decades of experience.

Hello, fall! The weekend is almost here, time to look forward to crisp rides and open roads. 🍂🏍️
09/24/2026

Hello, fall! The weekend is almost here, time to look forward to crisp rides and open roads. 🍂🏍️

Motorcycle storage and protection go hand in hand. Is your bike protected?With professional-grade coverage, you can help...
09/18/2026

Motorcycle storage and protection go hand in hand.
Is your bike protected?

With professional-grade coverage, you can help shield your motorcycle from the elements and enjoy peace of mind when it’s parked.
Protect your ride. Protect your investment.

Is chrome oxidizing under your cover?
Traditional covers can trap moisture against your motorcycle, leading to oxidation and corrosion. Our professional grade WeatherAll covers feature a Moisture Guard Vent System that allows air to flow, helping keep your chrome looking pristine.

Designed and engineered since 1977, Dowco Guardian helps protect your ride from the elements with a cover built to breathe.

Your bike has character. Your bag should, too. 🤘Pack up. Take the long way home. 📸 .and.balayage
09/12/2026

Your bike has character. Your bag should, too. 🤘

Pack up. Take the long way home.

📸 .and.balayage

08/29/2026

American craftsmanship hits different.

Every day in Wisconsin, our team is cutting, sewing, riveting, and building products with care.
When you place an order, we make it for you. It isn’t pulled from a pile of products gathering dust on a warehouse shelf, it’s built by skilled hands, right here in the USA.

That means real craftsmanship, attention to detail, and pride in every stitch.
Made in Wisconsin. Made for you. Built to last.

Fall is one month away… and somehow, we haven’t ridden nearly enough. Consider this your friendly warning: clear your sc...
08/18/2026

Fall is one month away… and somehow, we haven’t ridden nearly enough.
Consider this your friendly warning: clear your schedule, grab your gear and hit the road.

Summer isn’t over yet!

Credit 📸

Sunday afternoons were made for two wheels, open roads and nowhere you have to be. 🤘
08/09/2026

Sunday afternoons were made for two wheels, open roads and nowhere you have to be. 🤘

Address

1434 S. 59th Street
Manitowoc, WI
54220

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